This report examines the development of mHealth in ten countries, five developed and five emerging, and the role that various stakeholders from healthcare payers to physicians and patients can play in its development. These insights will help us understand its evolution and how it will transform healthcare as we know it today.
By definition, mHealth is the provision of healthcare or health-related information through mobile services or devices outside of traditional care settings. While it is a nascent phenomenon, it nevertheless will have a significant impact on how healthcare can be delivered and accessed.
Mobile devices are the most personal technology that consumers own, and they have the potential to enable health and wellness to be delivered through mass personalisation. However, real value will need to be demonstrated to consumers and physicians in order for adoption to occur. New business models will continue to evolve, but PwC sees these fitting into three main categories: operational / clinical business model, consumer products and services model, and infrastructure business models.
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