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What’s the true value of human capital?

Julia Sailer, Senior Manager Tax & Legal Services, PwC Zurich


"It seems to me that there are few business issues that provoke such lively debate – with so little substance – as salaries and bonuses. Even though quantifying the value of human beings and the work they do is highly complex, it is only when you communicate a salary policy credibly and transparently that you find clear answers to this question."

Good answers at www.pwc.ch

 

  


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What makes two companies a dream couple?

Nico Waldmeier, Senior Manager Advisory, PwC Zurich


"Making a corporate marriage a happy one requires many ingredients that have to be just right. In my experience, strategic deals are above all the art of combining short-term action with long-term thinking; in other words, preparing every step of the transaction thoroughly without losing sight of the common goal."

Good answers at www.pwc.ch


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Is the value chain more than the sum of its links?

Maïre Walsh, Partner Tax & Legal Services, PwC Zug


"While globalisation is creating countless opportunities for business, it raises just as many new questions. What should we produce where? How do you work out transfer prices? Do we have an optimal interest and tax structure? For every client with questions like these, I use PwC’s global network to find the best answers."

Good answers at www.pwc.ch


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Can pension plans be solid and flexible at the same time?

Thomas Blumer, Director Assurance, PwC Basel


"For me the answer is clear: they not only can be, they must be. A modern pension fund has to be able to strike the ideal balance between security and returns. After all, a good retirement savings arrangement should be able to assure members that they are getting the most out of financial market developments in a sustainable manner."

Good answers at www.pwc.ch


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Does the small print leave room for big ideas?

Laurence Sierro, Manager Assurance, PwC Lausanne


"The exciting thing about this question is that it sees the law as an inspiration rather than just a limitation. And this is precisely where I see our role as advisors: on the one hand helping clients find efficient ways of complying with the rules and regulations, but even more importantly, showing them ways of using the law to their advantage."

Good answers at www.pwc.ch


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Does Swissness have a global future?

Alessandro Cavadini, Senior Manager Advisory, PwC Lugano


"It’s important to remember that ‘global’ also includes Switzerland. These days a lot of the talk about the future of Swiss business revolves around the dynamic options emerging in the east. And, of course, we have to actively harness the strategic options that China, India and Eastern Europe have to offer. But at the same time, I also think we should be seizing the growth opportunities that these developments will open up in our own country."

Good answers at www.pwc.ch


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Does there always have to be a secret to success?

Sandra Böhm, Partner Assurance, PwC Zurich


"I find this question fascinating because it addresses a central issue in today's business environment: the conflict of interest between protecting a company's strengths against imitators on the one hand, and reporting openly and honestly to gain the market's trust and confidence on the other."

Good answers at www.pwc.ch


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Is saving tax always the most profitable option?

Michael Frigo, Senior Manager Tax & Legal Services, PwC Zug


"This question is particularly relevant in the light of the current debate on taxation: the key is to find a balance between a responsible tax policy and profit. I'm a firm believer that a credible long-term tax strategy strengthens brand image and ultimately pays off for any company."

Good answers at www.pwc.ch


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How do you write corporate history?

Dieter Wirth, Partner Tax & Legal Services, PwC Zurich


"This is a question any entrepreneur has to keep coming back to. If we're working on a merger or acquisition, I think it’s essential to have a well-thought-out strategy and clear up all the relevant issues in advance. Only then does the deal stand a chance of being a success story."

Good answers at www.pwc.ch

 


 


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What makes a CFO a Chief Future Officer?

Etienne Hamoir, Senior Manager Assurance, PwC Lausanne


"The days when a chief financial officer only used to manage figures are long gone. Today, the first question that arises for me is how I can help the CFO meet his corporate and strategic responsibilities. What I find particularly motivating in this question is the variety of answers it will lead to."

Good answers at www.pwc.ch


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What do you risk by risking nothing?

Christine Gora-Bruno, Senior Manager Advisory, PwC Geneva


"There's no business without risk. However obvious this may sound, the answer to the question is never the same. I use risk management to create a basis for sound decision-making. If companies recognise market developments at an early stage, these developments can become opportunities rather than turning into risks."

Good answers at www.pwc.ch