Brand campaign
Particularly in turbulent times the message by the brand PricewaterhouseCoopers is: Collaboration with auditors and consultants delivers concrete and effective results. PwC inspires my confidence to be successful in a complex environment yet full of opportunities.
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How many different faces does a good question have?
PricewaterhouseCoopers' new national brand campaign "good questions" focuses on the company's questioning culture. It shows that the people at PwC not only think and act professionally, but also reflect on the fundamental aspects of their services and ask searching questions about specific issues.
As Switzerland's leading professional services firm, PwC is not satisfied with obvious answers. The ability to ask the right question at the right moment is crucially important to our clients. Good questions encourage open, nonjudgmental communication, introduce elements of surprise, create connections with other questions and examine the long-term dimensions of a particular course of action.
The PwC brand campaign appearing in the national business and Sunday press is entitled "good people, good questions". The images by Zurich photographer Roland Tännler show PwC employees contemplating questions that do not necessarily arise every day in the course of their everyday activities in audit, tax and legal, or advisory services.
- Good people, good questions: all the ads at a glance
- Any more questions? Your feedback on our brand campaign
