Our brand is a clear promise: We build relationships and use our expertise to work with our clients and our people to create the value they are looking for. This requires carefully building relationships. And a mission statement that focuses our conduct totally on this promise the PwC Experience.
The PwC Experience's four standards of behaviour, consistently applied, ensure maximum client proximity:
PwC is changing its logo to "pwc". The colours and the new typeface are warmer, conveying a more approachable, more human PwC than before. The motto of the repositioned brand is "Building relationships creating value"; it is based on the longstanding corporate culture programme "PwC Experience" and now conveys the benefits of this culture to the outside world.