Brand

Building relationships. Creating value.

Our brand is a clear promise: We build relationships and use our expertise to work with our clients and our people to create the value they are looking for. This requires carefully building relationships. And a mission statement that focuses our conduct totally on this promise – the PwC Experience.

PwC Experience – customer proximity four times over.

The PwC Experience's four standards of behaviour, consistently applied, ensure maximum client proximity:

1. We invest in teams and client relationships.
2. We share and collaborate.
3. We put ourselves in our clients' shoes.
4. We focus on client value.
 

New Branding Initiative

PwC is changing its logo to "pwc". The colours and the new typeface are warmer, conveying a more approachable, more human PwC than before. The motto of the repositioned brand is "Building relationships – creating value"; it is based on the longstanding corporate culture programme "PwC Experience" and now conveys the benefits of this culture to the outside world.

Press releases

•  PwC mit neuem Marktauftritt (PDF File 129 KB)
•  Un nouveau positionnement pour PwC (PDF File 125 KB)