Digital investments are on the rise and spread more widely throughout organisations than ever before, according to PwC’s seventh annual Digital IQ Survey.

In this year’s study of nearly 2000 executives across 51 countries – split equally between business and IT executives – PwC identified ten critical behaviours that translate directly into strong revenue growth and profit margins. Companies responding to the Digital IQ Survey with the highest scores across these ten behaviours are 50% more likely to achieve rapid revenue growth and twice as likely to achieve rapid profit growth when compared to the remaining Digital IQ respondents.



Compared with the global “big picture” that emerged from the survey, Swiss firms tend to lack proper capabilities when attempting to implement digital initiatives. This can be linked to ineffective project management. Find out more about the digital IQ of Swiss companies and the technology landscape in Switzerland by contacting our experts:

Holger Greif, Leader Digital Transformation at PwC Switzerland
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Axel Timm, Leader Business Technology at PwC Switzerland
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Christoph Müller, Manager, CIO Advisory at PwC Switzerland
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