Annual Global CEO Surveys 8h–16th

 

2013

16th Annual Global CEO Survey – Dealing with disruption –
Adapting to survive and thrive    

During the past decade, we’ve seen economic volatility and disruption escalate to arguably unprecedented levels. In a globalised world, risks that once seemed improbable and even remote have become the norm. For business leaders across the world, "expect the unexpected" has become the mantra.

To navigate through this environment, companies need to develop resilience. This combines an ability to ride out the immediate impact of shocks with a long-term capacity to adapt to constantly changing conditions.

 

 

2012

15th Annual Global CEO Survey – Delivering results

In 2012, CEOs face rising uncertainty in the global economy, as developed economies struggle to sustain recoveries. We found a growing sense of preparedness and a surprising optimism: chief executives were nearly three times as confident of their companies’ growth this coming year as they were in the global economy’s growth.

2011

14th Annual Global CEO Survey – Growth reimagined – Prospects in emerging markets drive CEO confidence

In 2011, CEOs face a global business environment still recovering from the worst economic crisis in 75 years. Prospects in emerging markets drive CEO confidence. We found a surprising renewal of optimism: Chief executives were nearly as confident of growth this coming year as in the boom years before the crisis. And what was really interesting was where they saw growth coming from, and how they were going to achieve it.

2010

13th Annual Global CEO Survey – Setting a smarter course for growth

On the whole, CEO confidence has risen from the depths experienced a year ago. They are now guardedly confident about generating revenue growth in the near term and they are decidedly more confident over a three-year time horizon. Geography helps drive confidence, as many companies expect growth from faster-growing emerging markets. Yet, CEOs this year are wary of a wider range of threats to their growth prospects.

2009

12th Annual Global CEO Survey – Redefining success – Future proof plans

CEOs around the world are retrenching, indeed many claim to be entering ‘survival mode.' Our 12th Annual Global CEO survey shows how the financial crisis shattered short-term confidence. The percentage of CEOs who were ‘very confident' about their one-year revenue growth prospects dropped to 21%, the lowest level in six years. Uncertainty about the future is still running high and confidence no doubt continued to deteriorate after we completed the survey in early December.

2008

11th Annual Global CEO Survey – Compete & Collaborate – What is success in a connected world?

This year's 11th Annual Global CEO Survey examines how CEOs perceive the business environment in which they are operating, and how an increasingly connected world affects the way their companies function and achieve success.

Contrary to the results of recent years, views on short-term business growth were not universally optimistic. Our survey reveals a dramatic split in the confidence levels of company leaders around the world. In the developed economies of the US, Japan and Western Europe, CEOs are concerned that economic decline could result in recession and affect their ability to grow. Yet in the newly-emerged economies, confidence remains strong.

In addition, for the first time since the survey began, CEOs ranked the potential downturn in major world economies as the top threat to their business growth.

2007

10th Annual Global CEO Survey – Balancing the global equation

The theme of this, our 10th Global CEO Survey, is "balancing the global equation", which examines the shift that has occurred in the relationship between companies in the mature economies and those from rapidly developing economies. No longer are emerging economies viewed by developed nations as simply cost-effective regions for offshoring a company's manufacturing.

Meanwhile, companies from rapidly developing economies are increasingly making use of both home-grown and imported technologies to develop innovative products and services, and they are becoming more and more visible and influential on the "global high street".

PwC' (PwC) Global CEO Surveys are launched annually at the World Economic Forum's Annual Meeting in Davos, Switzerland. Taken together over the last decade, they demonstrate PwC's collective commitment to analysing and understanding the issues and views shaping global business – and sharing that knowledge with the world at large.

2006

9th Annual Global CEO Survey – Globalisation and Complexity

While today's companies are expanding across the globe – especially into emerging markets like Brazil, Russia, India and China – they are doing so primarily to find new customers and to service existing ones. But globalisation and other factors create complexity that must be managed successfully when it adds value or reduced when it does not. Our 9th Annual Global CEO Survey – featuring the perspectives of 1,410 CEOs in 45 countries – takes a close look at globalisation and complexity, two inevitable forces in today's changing economy.

The survey report also features one-on-one interviews with five global business leaders. They bring in-depth, personal perspectives on how they and their organisations are meeting the challenges of globalisation and complexity.

2005

8th Annual Global CEO Survey – Bold Ambitions, Careful Choices

At a time of economic uncertainty – albeit a period of increased optimism – the importance of governance, risk management, and compliance (GRC) transcends geographic borders. Here, in our 8th Annual Global CEO Survey, more than 1,300 CEOs in 40 countries assess their progress, their successes, and their failures – and suggest a model of effective GRC that points the way to higher performance.

The survey report also includes our annual examination of global economic indicators and conditions, a new look at offshoring, and featured, in-depth interviews with four global CEOs.

  •   8th Annual Global CEO Survey (PDF File 894 KB)