Swiss Entertainment and Media Outlook 2012–2016

Swiss Entertainment and Media Outlook 2012–2016
Experience the future of media today


Welcome to the third annual edition of PwCs’ Swiss Entertainment and Media Outlook, covering the forecast period of 2012–2016. The Swiss country edition is complementary to the Global Entertainment and Media Outlook, which was published in June 2012 for the 13th consecutive time, and provides you with further insights into the technological, political, social and economic trends and developments driving revenues in the Swiss entertainment and media market. Our forecasts and analyses for this third Swiss edition comprise 11 major entertainment and media (E&M) industry segments:

  1. Internet Access Spending: Wired and Mobile
  2. Internet Advertising: Wired and Mobile
  3. TV Subscriptions and Licence Fees
  4. Television Advertising
  5. Music
  6. Filmed Entertainment
  7. Video Games
  8. Radio
  9. Out of Home
  10. Consumer Magazine Publishing
  11. Newspaper Publishing

In contrast to 2010, 2011 saw slow growth in Swiss E & M spending. This was partly driven by the slowing in economic growth. We expect the slowdown, which has had significant negative impact on advertising spending in 2012, to continue through 2013 before the economy recovers in 2014. Nevertheless, the continuing consumer appetite for broadband capacity, combined with the proliferation of smartphones and tablets, is spurring investment in digital content and ecosystems. These are only few of the findings of the third Swiss Entertainment and Media Outlook from PwC. The Swiss Entertainment and Media Outlook was produced by our Swiss team of entertainment and media experts.



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