7th Swiss-Asia Forum

7th Swiss-Asia Forum

24.09.2014, Zurich

PwC and JAC together with more than 20 business experts on Asia are pleased to invite you to the 7th Swiss-Asia Forum in Zurich on
24 September 2014.

Established in 2008, the annual Swiss-Asia Forum has become the premier destination for senior executives to access the latest insights on winning business strategies in Asia and to exchange best practices. This year’s forum will focus on emerging business opportunities within the Asian region driven by the rise of mega cities, the growing demand for healthy food and the launch of new trade agreements. 

The high profile panel on political risks in Asia (a feature we've had for many years) will this year focus among other topics on the background and impact of the changes initiated by China's president Xi Jinping. Some of these are far reaching and change the way the Communist Party Leadership operates.

Apart from our Key note speaker Daniel Küng, CEO from SG-E, we are delighted to announce our second keynote speaker Jean-Pierre Lehmann, Emeritus Professor of International Political Economy at IMD, founder of the Evian Group and currently visiting professor in two Asian universities, University of Hong Kong and NIIT University in Neemrana, Rajasthan, India. He will talk about turbulences in the global trade agendas caused by recent development on the WTO negotiations and about the implications for Asia.

Be part of the discussions and meet the experts for a full day at Radisson Blu, Zurich Airport.

7th Swiss-Asia Forum

Panel 1: The Rise of Mega Cities

Panel 2: Political Risk in Asia

Panel 3: Hunger for Healty Food

Panel 4: New Trade Agreements

For further details, please see the attached programme:


1 2 next >

1 2 next >

Previous event: 6th Swiss-Asia Forum


Peter Achten – Asia Correspondent

Peter Achten studied history, philosophy and economics in Bern, Berlin and Paris. He began as a local editor in Basel before serving as a correspondent in Latin America, the USA and Asia. From 1975 to 1986, he was a presenter and producer on the daily German-language TV news show of Swiss Television. Peter Achten currently lives in Beijing and is the Asia correspondent for domestic and foreign radio stations, newspapers and websites. From 1997 to 1999, he was the Chief Representative for Ringier in Vietnam and subsequently spent four years as Editor-in-Chief of China International Business, a monthly magazine.

Dr. Jan Atteslander – Head, International Relations, economiesuisse

Executive Board, economiesuisse
Head International Relations

Jan Atteslander studied Economics and Business Administration at Berne. The subject of his PhD was Investment Theory and Takeovers. He joined SwissHoldings in 1997, the Federation of Swiss Multinational Enterprises. He was member oft he Executive Board and responsible for financial reporting standards and regulation, foreign direct investments, corporate responsibility and capital market regulation. Since 2008 Jan Atteslander is member of the executive board at the Swiss Business Federation ecomoniesuisse as head of international relations. His team covers foreign trade policy, bilaterale trade and investment relations and european policy. He is member of several international expert groups and committees, board member of bilateral chambers of commerce and member of the board of directors of the Swiss Export Risk Insurance (SERV).

Prof. Ir. Kees Christiaanse – Urban Planner and Professor, ETHZ

ETHZ, Urban planner, founder and partner of KCAP

Kees Christiaanse, born 1953 in Amsterdam, studied architecture and urban planning at the TU Delft. From 1980 until 1989 he worked for the Office of Metropolitan Architecture (OMA) in Rotterdam, becoming a partner in 1983. In 1989 Kees Christiaanse founded his own office ir. Kees Christiaanse Architects & Planners in Rotterdam, KCAP since 2002. From 1996 until 2003 he taught architecture and urban planning at TU Berlin (DE). Since 2003 he is professor at the ETH in Zurich (CH). In 2009 Kees Christiaanse was curator of the International Architecture Biennale Rotterdam (IABR) with the title “Open City. Designing Coexistence”. Since 2010 Kees is program leader of the Future Cities Laboratory (FCL) in Singapore.

Next to his work as an architect, Kees focuses on urban assignments in complex situations and on guiding of urban processes. He is a consultant to several airports and expert in de development of university campuses and in the revitalization of former industrial, railway and harbour areas, which is illustrated by KCAP’s work in the docklands of Rotterdam, Amsterdam, Hamburg and London.

Project selection:

  • Strategic Masterplan, Perm RU: Spatial framework to guide the transformation of the city of Perm
  • GWL, Amsterdam NL: Urban plan for an ecological neighbourhood with 600 residential units and buildings
  • Hafencity, Hamburg DE: Redevelopment of former port area for new city district with 2.000.000 m2
  • Olympic Legacy, London UK: Restructuring of Olympic Park and surrounding Lea Valley
  • Schiphol Masterplan, Schiphol NL: Development strategy for Schiphol Airport area
  • Science City, Zurich CH: Development vision for the ETH university campus for extension

Prof. Dr. Peter J. Edwards – Singapore – ETH Centre

Professor Peter Edwards, MA, PhD (Cantab.)
Singapore-ETH Centre

Peter Edwards is an ecologist and environmental scientist, and holds MA and PhD degrees from the University of Cambridge in England. For his PhD thesis, he studied processes of nutrient cycling in a tropical rain forest in Papua New Guinea. From 1973-1993 he was a lecturer/senior lecturer in ecology at the University of Southampton, England. During this period he developed an interest in multidisciplinary research, and helped establish a contract agency, the GeoData Institute, that undertakes environmental impact assessment and manages environmental data. In 1993 he was appointed professor of plant ecology at the Swiss Federal Institute of Technology (ETH) in Zurich.

Peter is author of well over 300 scientific papers and author/editor of several books on topics including ecosystem processes,insect-plant interactions, environmental management and biodiversity. His recent research has focused particularly on large-scale processes in terrestrial ecosystems, including interactions between grazing animals and vegetation, floodplain dynamics of large rivers, and factors affecting biodiversity in urban and agricultural landscapes.

Besides his research and teaching, Peter has held several administrative positions at ETH and elsewhere. These include being dean of the Department of Environmental Systems Science and Coordinator for the Alliance for Global Sustainability. He was secretary of the British Ecological Society for six years and a founder and first executive secretary of the UK-based Institute for Ecology and Environmental Management. In 2013, he was appointed director of the Singapore-ETH Centre for Global Environmental Sustainability.

Dr. Christian Etter – Ambassador, Economic Affairs, SECO


Ambassador, Delegate for Trade Agreements of the Swiss Federal Government. Chief negotiator and head of the Swiss delegation in negotiations on free trade agreements. Negotiations concluded under his leadership include free trade agreements of Switzerland with China, Hong Kong, the Gulf Cooperation Council, Canada, the Republic of Korea, the Southern African Customs Union, Egypt, Tunisia, Lebanon. As a Member of the Executive Board of the Swiss State Secretariat for Econo-mic Affairs (SECO), Federal Department of Economic Affairs, Education and Research (EAER), Bern Switzerland, Ambassador Etter is head of the Special Foreign Economic Service Division of SECO. His Division is in charge of Trade in Goods including the Switzerland-EU Free Trade Agreement of 1972, Trade in Services, International Investment and Multinational Enterprises, Non-tariff Measures, International Economic Law. Previous responsibilities include Diplomatic Minister and Head of the Financial, Economic and Trade Division of the Embassy of Switzerland in Washington D.C., Swiss chief negotiator in the Uruguay Round negotiations of the WTO for the General Agreement on Trade in Services (GATS), teaching assignments at the Universities of Bern and St. Gallen, Switzerland. He studied economics, management and law at the University of Bern, Switzerland (Ph. D. in economics, 1984), and economics and business administration at the Graduate Business School, University of Rochester, Rochester NY USA.

Blaise Godet – Former Swiss Ambassador to China

Former Swiss Ambassador to China

Alex Gong – General Manager, Strategy, Fosun Group

Assistant President / General Manager, Strategy and Corporate Development at Fosun Group
October 2012 – Present

Vice President / Head of Strategy and Corporate Development, Fosun Property Holdings
August 2011 - September 2012

Global Strategist, Leader of Finance Practice at Samsung Global Strategy Group
March 2009 - August 2011

Asst. VP, WealthManagement at Standard Chartered Bank
December 2004 - August 2007

Team Leader, Project Finance/Corporate Lending at Bank of Shanghai
July 1998 - November 2004

IMD Business School, MBA Banking

Fudan University, Master, Finance, Institue ofWorld Economy

Fudan University, International Finance

Dr. Jenny Hao – Director, Government Affairs, Vifor Pharma

Vifor Pharma

Summary of Qualifications:
Accomplished business professional with 15 years experience in pharmaceutical and medical device industries across Europe, Asia, and the US. Recently helped setting up a family business specializing in the distribution of premium ‘smart foods’ from Europe to China via exclusive distributorships.

MBA - Finance, 1996-1998, Fairleigh Dickinson University,Madison, NJ.
MD (equivalent) - Pediatrics, 1989-1994, Capital Medical University, Beijing, China.

2011 – present: HAOs, family entrepreneurial experience
2005 – present: global pharmaceutical government affairs, pricing and reimbursement, and market access
2004 – 2005: Quest Diagnostics, Lyndhurst, NJ
2003 – 2004: KCI, San Antonio TX
2001 – 2003: PerkinElmer, Boston MA
1997 – 2001: Lucent Technologies,Whippany / Liberty Corner, NJ
1994 – 1995: Edward Keller Ltd., Beijing, China

Daniel Kündig – Dipl. Architect ETH SIA BSA , SSG

Dipl. Architect ETH SIA BSA

As the chairman of the board of directors of SwissSpaGroup (SSG) and UC'NA (Urban Culture and Architecture ETH SIA BSA), Daniel is involved in shaping every aspect of the companies he develops. His main areas of expertise, to which he is passionately committed, are architecture, urban design and development and project development as well as related issues of business development. He has been a jury member for various national and international architecture competitions since 1989.

He was president of the Swiss Society of Engineers and Architects (SIA) for 10 years and today serves as honorary president. He is a member of the BSA (Bundes Schweizer Architekten), the ASCE (American Society of Civil Engineers) and an associate member of the BDA (Bund Deutscher Architekten).

Since 1986, Daniel has taught at universities both in Switzerland and abroad, including the Universities of Applied Science of Northwestern Switzerland and Bern, CUREM (Centre of Urban and Real EstateManagement) Zurich, Syracuse University, New York, and ETSA Barcelona. He leads POLE (Project Orientated Learning Environment), an interdisciplinary and intercultural platform for architecture and urban design studies of international universities.

He is a founding member and chairman of the ‘Forschung Planungswettbewerbe’ Foundation, Switzerland, and a founder and director of the Swiss Architecture Council. He also served on the board of the SATW (Swiss Academy of Engineering Sciences).

In addition to SSG and UC'NA, Daniel is the chairman of swissmade and swissmade mongolia, TFB (Technische Forschungs- und Beratungsstelle für Baustoffe) and SIA Haus AG. He also serves on the boards of various other companies.

Daniel Küng – CEO, Switzerland Global Enterprise

CEO Switzerland-Global Enterprise

Educational Qualification:

1973 – 1979: Studies of Macro and Micro-Economics at the Universities of Bern, Quito (Ecuador) and Commercial College of St. Gallen; Academic degree: lic. oec. HSG (Finance and Accounting)

1959 – 1972: School attendance in Ittigen/BE and Bern Qualification: Cantonal Commercial Certificate of qualification for higher education

Professional Activities:

Since June 2004: CEO Switzerland Global Enterprise (previously Osec)

1987 - June 2004: Founder and Managing Partner, Response Group, Lisbon (Portugal)

1982 – 1987: Founder and Managing Partner, AGROSUISSE Lda., São Paulo (Brazil)

1980 – 1982: Assistant to the Executive Board and Office Manager of the Executive Officer for Sales, Mercedes-Benz do Brasil (São Paulo)

1975 – 1979: Member of Board of Directors in different economic advocacy groups

Part-Time Functions:

1997 - 2007: Member of Board of Directors in different economic advocacy groups

Jean-Pierre Lehmann, D.Phil – Emeritus Professor of International Political Economy at IMD Founder, The Evian Group

Jean-Pierre Lehmann is Emeritus Professor at IMD, Lausanne, Switzerland, where he was appointed to the Chair of International Political Economy in 1997.

He is visiting professor, Faculty of Business and Economics, Hong Kong University and also visiting professor at NIIT University, Neemrana, Rajasthan, India.

Dr Lehmann founded the Evian Group in 1995, an international coalition of corporate, government, and opinion leaders, united by a common vision of enhancing global prosperity for the benefit of all by fostering an open, inclusive, sustainable and equitable global market economy in a rules-based multilateral framework.

Previous academic appointments include: Sophia University (Tokyo), Oxford, Stirling University (UK), Tohoku University (Japan), INSEAD (France), Director of the EU-ASEAN Technology Transfer and Socio-Economic Development Programme (Bangkok, Kuala Lumpur, Jakarta, Manila and Singapore), Johns Hopkins University School of Advanced International Studies (SAIS, Bologna Campus), London Business School, and the Stockholm School of Economics. He has taught courses in many other universities world-wide.

He has had a particularly close involvement with Asia. His doctoral thesis was on Japanese economic history during the period of transformation in the mid/late 19th century, drawing on lessons for development, governance and growth. He has spent most of his professional life working in and on East and South Asia. In the course of the last two decades, he has also become actively involved in projects in Africa, the Middle East and Latin America.

The overall theme he is primarily working on now is “Asia in the New Global Disorder”, assessing the Asian diverse regions’ transformative forces and trends while emphasising holistic and multidisciplinary perspectives. The project concentrates on governance issues (national, regional and global) and aims to analyse the impact of Asia on global developments and the impact of global forces on Asia, including in the context of rapidly developing South-South dynamics. Outcomes are aimed at generating knowledge and informing the public policy process.

He acts in various capacities in a number of global public policy forums, as an adviser to governments and corporations, on the editorial board of several journals, and as a frequent commentator in the international media. His latest book, co-edited with his son Fabrice Lehmann, is Peace and Prosperity through World Trade: Meeting the 2019 Challenge, Cambridge University Press, 2010.

He obtained a Bachelor of Science in Foreign Service (BSFS) from Georgetown University (1966) and his D.Phil (doctorate) at Oxford University (1976). He has French nationality, was born on 29 August 1945, he is married, with three children and seven grand-children.

Meng Li – Ph. D., Associate Professor, Tsinghua University

Deputy Director Tsinghua-Daimler Center for Sustainable Transportation
Associate Professor, Department of Civil Engineering, Tsinghua University



Research and Teaching Interests:

  • Intelligent transportation systems
  • Transportation engineering
  • Sustainable transportation system
  • Traffic operation

Doctor of Engineering, Transportation Engineering

Master of Engineering, Transportation Engineering Master of Science, Logistics and Supply Chain

Bachelor of Science, Structure Engineering

Professional Experiences
Associate Professor (2010/11 – present)

R&D Engineer (2004/12 – 2010/08)

Dr. Michal Meidan – Founder and Director, China Matters

Dr. Meidan is director and founder of China Matters, an independent research consultancy, advising leading global investors and government departments on their China strategies, with particular emphasis on the politics and geopolitics of the Chinese energy sector.

She has worked as a Senior Analyst at the Eurasia Group's Asia practice, prior to which she headed the Energy and Environment Program at Asia Centre at Sciences Po. Dr Meidan was also a lecturer in the East Asia department at the Hebrew University in Jerusalem, where she taught courses on China's political economy and Chinese integration into global politics and trade.

She has authored numerous conference papers and edited the book "Shaping China's Energy Security: The Inside Perspectives (2007)". Dr. Meidan holds a Ph.D in Political Science and East Asian studies from Sciences Po.

Dr. Thomas R. Meier – Region Head Asia Pacific, Julius Bär

Region Head Asia Pacific, Member of the Executive Board, Bank Julius Baer & Co. Ltd.

Dr Thomas R. Meier joined Bank Julius Baer in 2005 as CEO Asia, Middle East and Eastern Europe and Member of the Private Banking Committee. In 2007, he was appointed as a Member of the Executive Board.

Starting out as a relationship manager more than two decades ago and having worked in three continents since, he has been instrumental to Bank Julius Baer’s very successful growth of business in Asia and India. As of 1 July 2009, he is managing as Member of the Executive Board these key growth markets out of Singapore.

Dr Meier has a Ph.D. in Law from University of Zurich and completed the Advance Management Program at the Wharton School of the University of Pennsylvania.

Prof. Dr. Roger Moser – Director, ASIA CONNECT Center, HSG

Assistant-Professor of InternationalManagement, Research Institute for InternationalManagement (FIM-HSG), University of St.Gallen (HSG)

Academic Backgroud :
Since 01/2012: Director, Asia Connect Center & India Competence Center, Research Institute for International Management, University of St.Gallen, Switzerland
Since 06/2012: Adjunct Faculty, Indian Institute ofManagement Udaipur, India
Since 09/2011: Visiting Faculty, University of Erlangen-Nürnberg, Germany
Since 07/2007: Visiting Faculty, Indian Institute ofManagement Bangalore, India.

Academic Backgroud – Former positions:
06/09-12/2012: Guest Researcher, CEIBS Automotive Research Center (C-CAR), China-Europe International Business School, China.
07/10-12/2011: Assistant Professor, Strategic & InternationalManagement, Automotive Institute for Management as well as Strategy, Organization & Leadership Department, EBS Business School, Germany
01/07-06/2010: Assistant Professor, Global Supply Networks, SCMISI Department, EBS Business School, Germany
06/06-04/2007: Research Fellow, BMW-SMI Endowed Chair, CDHK (Chinesisch-Deutsches Hochschulkolleg/ Chinese-German School for Postgraduate Studies), Tongji University, Shanghai, China
01/04-10/2006: Doctoral Candidate/Research Assistant, SVI-Endowed Chair for Purchasing, Logistics and Supply ChainManagement, European Business School, Germany

2013: Best Paper Award, Decision Science Institute, European Conference, Hungary
2011: CK Prahalad Excellent Contribution Award, StrategicManagement Society, USA
2009: Li & Fung Best Conference Paper Award, International Conference on Operations and Supply Chain Management, China
2008: Finalist (top 5 paper) for the Harold E. Fearon Best Paper Award of the Journal of Supply ChainManagement, USA

Simeon Probst – Director, PwC

Director, Leader Customs Team, PricewaterhouseCoopers AG, Switzerland

Swiss certified tax expert
Degree in Law (lic.iur.), University of Basel and Fribourg


Industry Experience
National and international VAT
Customs and trade / cross-border transactions
Supply chain

Main Engagements
Simeon has worked on a wide range of projects, including: VAT and customs support concerning the introduction of a new distribution model for a Swiss steel group using fully fledged manufacturers and agents (e.g. preferential origin), VAT and customs support concerning the implementation of a worldwide principal structure for a Swiss manufacturer of medical technology.

Career Development
With his extensive experience and background, Simeon participates as a speaker in PwC and external VAT and customs seminars and has teaching assignments at the Swiss Fiduciary Chamber and the Swiss Accountancy Academy. He has published articles in professional journals and is co-author of the Swiss customs commentary (export process (article. 61 CL) and bonded warehouses (article 62 – article 67 CL).

Simeon’s biggest clients, Swiss stock quoted multinationals, all introduced new centralized supply chain models in recent years. Therefore, Simeon has detailed knowledge of VAT & customs planning opportunities and the pitfalls of such projects.

Mark Rathbone – Partner, APAC Capital Projects & Infrastructure Leader,
PwC Singapore

Mark Rathbone is a PwC partner and leader of the firm’s Asia Pacific Capital Projects & Infrastructure (CP&I) practice, with lead responsibility for the CP&I team in Singapore. He advises clients on a range of transactions across the Infrastructure, Project Finance and the PPP market, including transactions in energy (gas /oil storage), power and renewables, defense, health, accommodation, transport and sports sectors, as well as secondary market transactions and debt raising. Mr. Rathbone is a specialist in advising clients delivering large infrastructure transactions that straddle the complex interface between public and private sectors. He has been integral to the development of project structures, tariff mechanisms, risk allocation and the related funding solutions for large infrastructure transactions, while also leading the development and negotiation of PPP, joint venture and concession type contracts.

Among his accomplishments, Mr. Rathbone has led the advisory teams on a number of Award Winning transactions – Singapore Sports Hub PPP (Lead Advisor), ITE College West PPP (Lead Advisor) and Fujairah Oil Terminal (Lead Financial Advisor, debt arranging); as well as a broad range of projects including numerous IPP commercial reviews, toll road divestments and the acquisition of a minority stake in a Chinese Port. Prior to joining the Singapore office, he was with the PwC Project Finance Group in U.K., where he advised on a number of social infrastructure transactions in the defense and health sectors. Prior to joining the IGU Practice, he worked in the Audit and Business Advisory Services business of PwC in the U.K., where he was involved in both audit and transaction services work for a wide range of clients in the entertainment, media and oil and gas sectors.

Mr. Rathbone holds a Bachelor of Commerce degree from University of Stellenbosch. In addition, he has delivered training programs to clients in the course of his career and is a regular speaker at conferences across the region.

Urs Schoettli – Asia Correspondent

Born 1948 in Basel, Switzerland, Urs Schöttli majored in Philosophy at the University of Basel. From 1978 to 1982, he served as Secretary General of the Liberal International in London; after that, he was promoted executive Vice President until 1991. From 1983 to 1989, he was South Asia correspondent for the NZZ in Delhi. From 1990 to 1995, Urs Schöttli was the Iberia representative of the German Friedrich Naumann foundation, based first in Madrid and later in Sintra, Portugal. From 1993 to 1995, he was honorary Secretary of the ‘Grosseuropakommission’. He returned to the NZZ in 1996, where he served as a correspondent in Hong Kong. Afterwards, from 1999 to 2002, he was Far East correspondent in Tokyo and, since 2002, China correspondent in Beijing. Furthermore he is member of the board of directors of the Max Schmidheiny Foundation.

Richard Skinner – Director, PwC Singapore

Director, PwC Singapore

Relevant experience Richard leads PwC’s Strategy team in Singapore, focusing on market entry,M&A support (such as commercial due diligence) and corporate/business unit strategy.

Richard is a long term Strategy consultant, starting his career at a spin off from Booz Allen Hamilton, then joining Roland Berger before coming to PwC in 2005.

Two of those years Richard spent in Dubai, developing PwC’s Strategy practice across theMiddle East, before heading back to London and now is based in Singapore.

Richard has a broad sector focus, working with a range of clients:

  • Clients include financial investors (e.g. Temasek,Mubadala, KKR, Carlyle Group, Advent International, CVC, Permira, etc.)
  • Corporates (e.g. ABB, Bose, BAE systems, Thales, Corus, Rolls Royce, Motorola, Anglo American, etc)
  • Governments (including the Singapore Government, on topics such as food security; manufacturing & climate change; and tourism)

Richard has a specialism in market entry and expansion. Working for both European & US clients looking to move to growth markets, as well as working with local SE Asia businesses looking to expand internationally. These expansion options cover both organic and acquisition based growth.

Richard has a degree in Natural Sciences from Cambridge University.

Felix Sutter – Partner, Head Asia Business Group, PwC

Partner PricewaterhouseCoopers AG
Head Asia Business Group

Function on the engagement:
Risk Assurance Services partner and Head of the Asia Desk, being responsible, to support clients, for formulating and
implementing strategies in and out of Asia

Executive MBA at IMD, Lausanne

Relevant Experience:

  • 35 years working experience and particularly strong in the financial services and life science industry
  • 5 years working experience in China, based in Beijing, having worked in 26 provinces and major cities as well as Hong
    Kong. Industries served are Insurance, E&M, Pharmaceutical, TICE, CIPS
  • 2 years working experience in Singapore, having worked with MNC's as well as the Singaporean Government. Focus
    on serving multinational clients in their needs to operate in and out of Singapore
  • Had a wide exposure to various operational and management activities and acquired extensive knowledge and
    experience in the insurance pharmaceutical and food manufacturing industry
  • Member of the Global Governance Risk and Compliance methodology team, rolling out PwC’s GRC methodology
    across various territories including Switzerland, China and Singapore
  • Various speaker engagements for executive MBA classes of highly reputable business schools
    (University of St. Gallen, Sichuan University , Tsinghua University, CEIBS) on the topic of strategies for Asian and
    European markets

German (native language), English (business fluent), French (conversational)

Peter Zuellig – Director, Parazelsus

Director at Parazelsus (Hong Kong)

Born 1950 in Manila, Philippines, spent youth in Asia and returned to Switzerland for Education, first in Rapperswil as well as Zurich, and then Zuoz, Engadin Valley. 1971 obtained a Baccalaureate in Economics and graduated in 1977 at Law Faculty at University of Zurich. Further postgraduate studies 1984 at Columbia University as well as Harvard Business School.

Joined 1981 The Zuellig Group/Interpacific (TZG) as Assistant to the CEO of Animal Feed subsidiary Gold Coin Limited in Singapore. Moved 1985 to F.E. Zuellig Trading, as CEO for its subsidiaries in Singapore/Malaysia/Brunei. Posted in 1988 to Sydney, responsible as CEO for Australia/New Zealand. 1991 promoted to Joint CEO for TZG in Hong Kong and in 2000 to Executive Director of TZG.

After leaving TZG late 2005, founded Parazelsus Limited, a Hong Kong based private Holding and Management Company. Started acquisition spree in 2007 first with a national Pharma Distribution organisation in Pakistan, then operations in the DPRK, Indonesia, Thailand, Mexico, India and Afghanistan. Employing 3800 Staff, mostly in Service and Manufacturing related businesses.

Married to Beatrice Zuellig-Brinks, Zurich, with daughter Sydney, an Architect in London. Only external Board memberships at Hunan LBX, China's largest Pharmacy Chain



Swiss-Asia Forum is a registered trademark of the Joint Alumni Conference.

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