Data is today´s hot topic. People talk about it over lunch, you read about it in lifestyle journals, it is in the news. Start-ups promise huge benefits from new and innovative ways to process and analyse data. Established companies are under tremendous pressure to become more efficient and more effective to protect their business. Analytics is at the core of this change. In our paper "Business Booster Data Analytics" we present you seven theses which highlight key topics of Data Analytics. Find out more about the paper here. Video included.