Family businesses and SMEs

Our business result is very positive: Compared to the previous year, net fee revenues increased by 7.2% to 208.3 million CHF, exceeding the target. In particular, business with local Swiss financial institutions was highly satisfactory. All service lines contributed to this positive result, but the strongest were Risk Assurance (plus 4.0 million CHF), audit (plus 2.3 million CHF) and advisory services (plus 3.4 million CHF).

We operate in a highly competitive market and our competitors are not only the “big four”, but also specialised lawyers, trustees and other consulting firms – especially when it comes to family businesses.

By focusing on our clients’ needs and the market horizon, we are optimally positioned. We speak the same language and support our clients whenever they need us with innovative methods and technological tools. They enjoy an additional benefit because our digital solutions lighten the load on their core processes by automating simple, repetitive processes.

From competence to trust

With our Family Businesses and SMEs segment, we contribute to a positive growth of PwC Switzerland. It is our goal to be perceived as a partner of competence in our target segments. We already have a good number of renowned family businesses for reference, but we want to enlarge the list and become a partner of trust for business owners and owner families. Furthermore, we are determined to maintain our position as a first-class service provider for Swiss SMEs.


PwC supported us in developing a family constitution. Cooperation was excellent, with a high degree of empathy, expertise and passion for our family business.

Anna Aebischer-ImfeldChairmain of the Board of Directors, Westiform Holding AG

To get NextGens to the start

Trust is one of the most important assets for family businesses and SMEs. It strengthens the different relationships between family and company, among family members, between owner and employees or their successors and between the company and society.

This is the reason why succession planning is very important to us. We support owner in early planning, we help them to choose the right model or candidate, and we optimise the exchange of views and financing processes. We do this on both sides by including the successors as well. PwC’s NextGen Club joins Switzerland’s successors with selected events. We support the soon-to-be owners with new approaches and the possibility for dialogue in a neutral environment.

In our NextGen Club, we facilitate the sharing of ideas between young owners of family businesses in a relaxing, informal environment. We talk about the role and position of successors, help them to enlarge their network and give them the opportunity to participate in experience workshops.

Maxime DuboulozDirector, responsible for the NextGen Club Romandie, PwC Switzerland

Contact us

Andreas Staubli

Andreas Staubli

CEO, PwC Switzerland

Tel: +41 58 792 44 72