We want to remain the number one audit and advisory
service provider, maintain our leading position in tax and legal consulting, and take on a pioneering role in digital services. To make this ambition a reality, we are pursuing a strategy that is as bold as it is sustainable, and are focusing on one thing without exception: our clients.

For years, we have put our clients at the centre of our activities. This may sound trivial, but it is anything but. Genuine customer focus means much more than the name suggests. We implement a holistic, durable approach. We not only take into account the wishes of our clients, but also and above all consider what they need today, what they will require in the future, and what will make them successful in the longer term. We examine their background, analyse their needs and pinpoint trends. We assess technologies, market stakeholders, legal regulations and anything else that may affect their development and value creation.

We see ourselves as a sparring partner and give the concerns of our clients as much attention as we would if they were our own. We reveal where a company stands in the market and in relation to its competitors, and identify areas in which it is doing well or needs to take action. We look beyond its everyday business, ask the right, crucial questions, address key topics early on and introduce new perspectives to the debate. This gives those in charge a broad, reliable basis of information on which to make decisions.

Industry 4.0

We are constantly expanding our digital expertise. We intend to increasingly concentrate our efforts on helping our clients to meet the challenges of the 4.0 era. Thanks to state-of-the-art electronic accounting and audit tools, usability labs, blockchain, virtual-reality environments or machine learning in specific applications, we show our clients how they can work more efficiently, communicate more transparently and make decisions that are based on data. With services ranging from the design of end-customer experiences and the use of artificial intelligence through to the development of software or the safeguarding of cybersecurity, we offer our customers far-sighted solutions to ensure sustainable, future-oriented growth. At the same time, we are pushing ahead with our own internal digitisation. This experience is reinforcing our expertise in the field of digital transformation.

The annual report 2017/18 is dedicated to building a feasible future inspired by a combination of human and digital strengths. We hope you will find it interesting to read and wish you a successful journey from the present into the future..

As the leading auditing and consulting firm in Switzerland, we have a responsibility that we take very seriously. Lasting trust is therefore a top priority for PwC Switzerland. We build up trust by helping our clients to solve important problems and by constantly striving to improve the quality of our services.

Dr. Markus R. Neuhaus, Chairman of the Board of Directors of PwC Switzerland