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The B2B commerce boom – hype or here to stay?

Join PwC and Salesforce in this virtual event on December 3, 2021

B2B commerce is rapidly gaining momentum. According to PwC's study “Future of Commerce”, ecommerce will be the most important investment sector for 65 percent of companies over the next two years. Most B2B executives expect sales on digital channels to account for more than half of their business in the next years. But change takes time, and companies should plan prudently and take a step-by-step approach to successfully master the challenges.

As companies embark on the B2B ecommerce journey, they must take decisions: Which retailers should remain partners, and which not? What impact will the new business model have on inventory management? Which third-party B2B marketplaces offer attractive sales opportunities, and how can they be leveraged? There is no one-size-fits-all solution, and companies will have to work closely with distributors and suppliers to make sure they can accommodate new requirements. 

«B2B ecommerce helps companies to increase their reach and impact in the market, improve sales effectiveness, satisfy their customers, and gain a significant competitive advantage over their peers..»

Carl Haynie, Director, Customer Centric Transformation, PwC Switzerland

The fact is that ecommerce is not just another major opportunity for B2B companies. It is inevitable; customers are demanding it. And to stand out from the competition, B2B commerce must start with the customer and their true needs. 

To get in on the action, register today for The Evolving Customer: The Future of B2B Commerce virtual event, presented by PwC and Salesforce:

Register here

Register for The Evolving Customer

Friday, December 3, 2021

Register today for The Evolving Customer: The Future of B2B Commerce virtual event which is hosted by magician Ben Hanlin, who stars in his award winning show ‘Tricked’. 

You’ll also get access to "The Evolving Customer: The Future of B2B Commerce" whitepaper. 

Register here

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Contact us

Carl Haynie

Carl Haynie

Director, Customer Centric Transformation, PwC Switzerland

Tel: +41 79 597 23 32