New competitors are transforming entire industries within a very short space of time. New services are replacing business and market models which worked perfectly well until now. Innovative technological developments are eliminating complete product ranges – across traditional industry and sector boundaries.
In the wake of this development, the financial function and CFO are playing an ever greater role, both strategically and operationally. They are the central navigators of the imminent transformation. At the same time, operational business is placing increasingly higher demands on the financial function. More precise forecasts and more consistent data are required in order to react appropriately to changes in the market.