Hospitality & Tourism Consulting

Success built on knowledge, experience, agility, and an unmatched global network. We are PwC’s Hospitality & Tourism Centre of Excellence EMEA.

How we help our clients

We help clients across the globe solve important problems within the hospitality industry.

We work for hotel investors, operators as well as municipalities and destination management companies. Wherever they are in the hotel and tourism cycle, they can come to us for support in honing their strategy, tightening their operations, finding an investor, and accelerating their business.

Based in Zurich, we are a multidisciplinary team of industry professionals with hotel and/or tourism degrees and hands-on hospitality management and development experience gained with some of the world’s leading hotel operators, owners, and tourism stakeholders.

Embedded in the living tradition of Swiss hotel and tourism excellence, we work on every continent with support from local PwC teams. Our clients trust in a winning combination of knowledge, experience, flexibility, and an unmatched network to get them the answers and solutions they need.

Our services in detail

Read about our detailed service offering in our capability statement. Download our full Capability statement of PwC's Hospitality & Tourism Centre of Excellence EMEA.


Hotel Investor Services

We support developers and investors throughout the process of buying, selling, and constructing hotels.

  • Feasibility studies & best-use analysis
  • Valuations
  • Buy-side & sell-side due diligence
  • Operator search
  • Owner’s representation and asset management / monitoring
Hotel Operator Services

Hotel Operator Services

We assist independent hotels and hotel chains alike to optimize operating performance by enriching the guest experience, assuring quality, enhancing revenues, and streamlining costs.

  • Guest experience design
  • Quality management system, planning and implementation
  • Development and execution of brand standards and SOPs
  • Revenue management optimization on strategic & operational level
  • Cost item, benchmarking and gap analyses
  • Organisational growth readiness assessment

Destination Services

We help destination management and marketing companies (DMCs) to plan and develop their destinations.

  • Strategic tourism planning
  • Tourism development and planning assistance
  • Tourism flow analyses and market studies
  • Tourism education strategies

Hospitality Education Services

We help hotels, tourism companies, and destinations by developing and delivering custom online courses for vocational and managerial skills.

  • Online education courses for the hospitality and tourism industry
  • Courses for vocational skills training from Lobster Ink (Delivery partner)
  • Custom course development for companies and destinations

Benefit from cutting-edge thought leadership, benchmarks and best practices that come from being part of the world’s largest professional services network.

We are all former lodging or tourism professionals with years of hands-on experience in the industry’s leading companies around the world.

Based in Zurich and operating worldwide, we’re able to mobilise for global engagements at short notice, and always complement our team with local PwC employees to ensure regional expertise.

We create value for our clients by sharing industry insight from our own vast experience as well as from the experience of our network of colleagues and partnerships with internationally renowned hotel schools and their research centres.

By drawing on PwC’s entire network, our clients have the possibility to leverage a wide range of capabilities including data analytics, tax and legal services, compliance etc. addressing many business aspects.

Hospitality TV

Insights about workplace productivity, power of online ratings, hospitality service culture and more.

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The Hospitality & Tourism Team at the ITB Conference in Berlin

The Hospitality & Tourism Team at the ITB Conference in Berlin

Learn and hear more about overcrowded destinations, tourism policy caught between growth strategies and over tourism.

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Research and insights

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Umsatzoptimierung in guten Zeiten – dank klarer Positionierung und Standardisierung

Umsatzoptimierung in guten Zeiten – dank klarer Positionierung und Standardisierung

Die Schweizer Hotellerie kann auf ein positives Jahr 2017 zurükschauen. Gemäss Bundesamt für Statistik kletterten die Logiernächte gesamthaft auf 37.4 Millionen und befinden sich fast auf dem Niveau der Rekordjahre 1990 und 2008. Dennoch hat das Wachstum der Logiernächte nicht zu einer höheren Auslastung geführt, da sich parallel auch das Angebot vergrössert hat (siehe PwC European Cities Forecast 2018/2019).

Lodging & Tourism als Branchenbericht

Lodging & Tourism als Branchenbericht

Die Schweiz konnte in den vergangenen Jahren trotz starken Frankens ihre Reputation als Topdestination halten. Wie lange noch? Um den hohen Erwartungen der Gäste gerecht zu werden, müssen Touristiker viel leisten fürs Geld. Dafür sind klar positionierte Angebote und eine hohe Dienstleistungsqualität nötig. Mit gut ausgebildeten Mitarbeitern, klugen Big-Data-Tools und gezielten Kooperationen können die Tourismusanbieter authentische Erlebnisse ermöglichen und in lukrativen Segmenten loyale Kunden sowie neue Marktanteile gewinnen. Dazu brauchen sie Ehrgeiz zur Perfektion und Mut zur Lücke – man kann nie alle Gästesegmente gleichzeitig glücklich machen.


Nicolas Olivier Mayer

Partner and Industry Leader Hospitality & Tourism Centre of Excellence EMEA, Zurich, PwC Switzerland

+41 79 571 22 61