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Switzerland findings

PwC's 22nd CEO Survey: CEOs' curbed confidence spells caution

Davos becomes a world stage

Once a year, the Swiss ski resort of Davos becomes a world stage: leading international experts from politics, business and society meet at the annual World Economic Forum (WEF).

PwC participates in global political discussions in keeping with our motto "Build trust in society and solve important problems". Traditionally, PwC also presents the results of the CEO Survey, the annual survey of the world's top managers, in which more than 1350 CEOs from over 90 countries took part again this year.

Andreas Staubli, CEO PwC Switzerland

Andreas Staubli, CEO PwC Switzerland

Key findings

Global economy

47% of Swiss CEOs think global economic growth will decline compared to 29% of all Global CEOs. Only 27% of Swiss CEOs expect global economic growth to improve over the next 12 months, below this year’s global average (42%).


With 30% of Swiss CEOs over-regulation is the biggest threat to growth of their company, followed by trade conflicts (27%) and exchange rate volatility (23%). Whereas globally overregulation (35%) and policy uncertainty (35%) are top, followed by trade conflicts (31%) and geopolitical uncertainty (13%).

Data and analytics – Cyber resilience

Only 60% of Swiss CEOs see their organisation resilient to cyber threats, compared to 75% of Global CEOs. Especially the geopolitical cyber activity seems to be a top concern – 80% of Swiss CEOs expect that their organisation might be affected.

Artificial Intelligence

An astonishing number of 23% of Swiss CEOs don’t see a significant change to their way to do business due to Artificial Intelligence (AI). Compared with the Global answers where only 11% disagree.

AI Optimist or Pessimist Quiz

Are you an artificial intelligence pessimist, optimist or realist? Take our CEO Survey AI quiz and compare yourself to CEOs around the world. 

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Contact us

Jan-Hendrik Völker-Albert

Jan-Hendrik Völker-Albert

Chief Marketing Officer PwC Switzerland & Digital Marketing Lead PwC Europe, PwC Switzerland

Tel: +41 58 792 1885