Actions speak louder than words. Switzerland's National Future Day fosters children’s inspiration by them watching their parents at work. This year’s Future Day at PwC’s Experience Center was landmark: it saw children develop solutions to promote a little-known reforestation technology to actively support PwC’s commitment to corporate responsibility.
Children use PwC's problem-solving approach to tackle deforestation
At this year’s Future Day at PwC’s Experience Center children and their parents worked together to bring PwC's purpose - to build trust in society and solve important problems - to life. We focused on corporate responsibility and on how to play a part in preserving this planet for future generations. On Thursday, about 50 PwC children between the ages of 10 and 14 and their parents gathered at the Experience Center in Zurich to tackle an important problem related to climate change by means of the practical example of deforestation. The contextual framework was to use PwC’s agile and design thinking approaches (BXT) and to address a real client situation.
Climate change and its devastating consequences are some of the most challenging issues in this world. The risks related to climate change must be addressed to ensure global food security. The World Economic Forum’s Global Risk Report 2019 identifies these risks as the most pressing global danger over the course of the next ten years. Due to their geographical position, the world’s poorest countries will be affected most by climate change and this further aggravates the situation. Without genuine persistent global action, average temperatures are predicted to rise by more than two degrees Celsius, a threshold at which scientists believe potentially irreversible environmental changes will occur. The current rates of decarbonisation are nowhere near sufficient to achieve this goal – and one main source of decarbonisation, rain forests, continue to be destroyed at alarming speed.
What does the future have in store for us? How can we help to fight poverty? What can PwC as a company and each one of us do? These questions were at the heart of our Future Day. They are topics that concern our children, many of who are either already interested in climate change or sympathise with the recent worldwide youth protest for climate change. However, although awareness for the future of the planet can be raised by taking protests to the streets, tangible actions are needed to achieve real change. What these children made happen on our PwC Future Day is real change.