Director, Customer Transformation, PwC Switzerland
We surveyed top pharma and MedTech professionals to uncover strategies and key challenges in digital health commercialisation.
The growth of digital health solutions has accelerated rapidly in the post-COVID era. But while there are plenty of innovative ideas in development, many...
This article addresses challenges in launching digital solutions and provides strategies for a tailored Go-to-Market approach to boost customer uptake.
Digital health ecosystems significantly impact the way we receive treatment in the future. What drives the maturity of digital health ecosystems, and how do...