Cookie policy

This statement was last updated November 21, 2018.

What are cookies?

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

 

Use of cookies on PwC websites

We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. By using this website or application, you consent to the deployment of such identification technologies.

Registered users

We use these technologies to make navigation of the Websites easier for you and to better deliver tailored content to you. If you choose to become a Registered User, we will use cookies to facilitate your registration and remember your preferences. If you choose to become a Registered User, you will receive the benefits of registration only if you accept the strictly necessary cookies, which include those cookies used as part of registration.

Analytics and site statistics

We also use these technologies to gather usage information and statistics regarding use of the Websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the Websites. These reports contain aggregated information about users and do not single out users individually. If you are a Registered User we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.

Information about the cookies used on our Websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools.  For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.

Measuring effectiveness of our activities

We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a PwC ad. We use these technologies to compile statistics about visitors who interact with the Websites and other PwC online content, to gauge the effectiveness of our ads, and to provide information that is more pertinent to our visitors.

 

Managing cookies on your device

You can control and manage cookies using your browser. Please note that removing or blocking cookies can affect your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome

Mozilla Firefox

MacOS Safari

Microsoft Internet Explorer

 

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: https://www.adobe.com/privacy/opt-out.html

Google Analytics: https://www.google.com/analytics/learn/privacy.html

Hotjar: https://help.hotjar.com/hc/en-us/articles/360003247754-Allow-Visitors-to-Grant-and-Withdraw-Consent

Types of cookies:

Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website.

Persistent cookies: these cookies remain in your browser for a set period of time after the browser session (unless deleted by you).

Cookies on this site

Provider

Name

Purpose

Type

Duration

Adobe

CFID / CFTOKEN

Cookie set by Adobe ColdFusion applications. Used in conjunction with CFTOKEN this cookie helps to uniquely identify a client device (browser) to enable the site to maintain user session variables.

First and third party

 

Adobe

AMCV_*@AdobeOrg / AMCV_*%40AdobeOrg

Adobe Experience Cloud uses a cookie to store a unique visitor ID that is used across Experience Cloud Solutions. More about Adobe privacy policy (http://www.adobe.com/privacy.html)

First Party Persistent

2 Years

Adobe

AMCVS_*@AdobeOrg / AMCVS_*%40AdobeOrg

Adobe Experience Cloud uses a cookie to flag session initialization.

First Party Session

Browser Session

Adobe Analytics

_sdsat_lt_pages_viewed

Stores the total number of pages viewed

First party, Persistent

2 years from set/update

Adobe Analytics

_sdsat_session_count

Stores a session counter

First party, Persistent

2 years from set/update

Adobe Analytics

gpv

This cookie stores the quantity of pages you view when visiting the Websites

First and third party

30 minutes from set/update

Adobe Analytics

s_cc

This cookie allows Adobe Analytics to determine whether cookies are enabled in your browser.

First and third party

Until end of session

Adobe Analytics

s_fid

This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID

First and third party

5 years from set/update

Adobe Analytics

s_nr

This cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor.

First and third party

2 years from set/update

Adobe Analytics

s_ppv

Stores information on the percentage of the page displayed

First and third party

Until end of session

Adobe Analytics

s_ppvl

Stores information on the percentage of the page displayed to you

First and third party

Until end of session

Adobe Analytics

s_sq

This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites.

First party

Until end of session

Adobe Analytics

s_vi

This cookie is used to identify a unique visitor

Third Party Persistent

2 years from set/update

Adobe Target

mbox

This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information. (https://marketing.adobe.com/resources/help/en_US/whitepapers/cookies/index.html?f=cookies_target)

First party

2 weeks

Cloudflare

_cfduid

Used to identify individual clients behind shared IP

Third Party Persistent

1 Year

DoubleClick / Google

__ncuid

This website uses DoubleClick, a Google Inc. ad serving company ("Google"). DoubleClick uses ad custom adapters for your browsing interests. The information generated by the cookie about your use of our websites (including your IP address) is transferred to the server and stored. This information is used for serving targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed based on previous visits to this website. In addition, these cookies measure the conversion rate of ads presented to the user. For more information, please visit www.google.com/policies/privacy/partners/

Third party, Persistent

1 year

DoubleClick / Google

DSID / IDE

These cookies are set by a third party (DoubleClick) and allow us to serve targeted advertising on 3rd party websites through the Google Advertising network. Targeted advertisements may be displayed to you based on your previous visits to this website.  In addition, these cookies measure the conversion rate of ads presented to the user. For more information, please visit www.google.com/policies/privacy/partners/

Third party, Persistent

1.5 years

Eloqua

ELQSTATUS

This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.ch, to understand what content key contacts have viewed and what content interests those individuals. It is set when you first visit the site and updated on subsequent visits. This cookie gets dropped automatically.

Third party, Persistent

2 years from set/update

Eloqua

ELOQUA

Encrypted Facebook ID and Browser ID for advertising purposes. More information about Facebook’s use of cookies can be found in their cookie policy.

This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.ch, to understand what content key contacts have viewed and what content interests those individuals. It is set when you first visit the site and updated on subsequent visits.

Third party, Persistent

2 years from set/update

Facebook

datr / _js_datr / _js_reg_ext_ref / _js_reg_fb_gate

These cookies are used by Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy.

 


Third party

 

Facebook _fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Third party 1 day

Facebook

fr

Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads.

Third party

90 days

Google

1P_JAR

These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions.

First and third party

 

Google

Remarketing

Remarketing with Google Ads lets us show ads to our customers based on data about these customers that we share with Google through a global site tag, event snippets, or a remarketing tag on your website and/or app. The type of data collected and used for remarketing includes things like the URL and referrer URL for the website that triggers a tag hit, the custom parameters used in your tracking tag, and any resulting remarketing list memberships. For more information, please visit https://support.google.com/google-ads/answer/2549063?hl=en

First & Third party

1 to 540 days

Google Analytics

_ga

This cookie is typically written to the browser upon the first visit to the Websites. If the browser operator has deleted the cookie, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to understand whether a visitor is a single time visitor or a repeat visitor to the Websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First & Third party, Persistent

2 years
Google Analytics _gaexp Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. First party, Session 90 days
Google Analytics _gat This cookie name is associated with Google Universal Analytics, according to Google documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes. More information at: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage First party, Session 1 minute
Google Analytics _gid This cookie stores a unique user session identifier. First & Third party, Session 24 hours
Google Analytics SIDCC Security cookie to protect users data from unauthorised access First and third party  
Google Analytics __utma This is one of the four main cookies set by the Google Analytics service, which enables website owners to track visitor behaviour and measure site performance. It is used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. First and third party 2 years
Google Analytics __utmv Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. Third party, persistent  
Google Analytics __utmz Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the JavaScript library executes and is updated every time data is sent to Google Analytics. Third party, persistent  
Google Tag Manager _dc_gtm_UA-* Used to manage Google Universal Analytics script First Party Persistent

1 day

Hotjar _hjDonePolls This cookie is set once a visitor completes a Poll using the Feedback Poll widget. It is used to ensure that the same Poll does not re-appear if it has already been filled in. First and third party 1 year
Hotjar _hjDoneSurveys This cookie is set once a visitor completes a survey. It is used to only load the survey content if the visitor hasn't completed the survey yet. First and third party 1 year
Hotjar _hjDoneTestersWidgets This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in. First and third party

1 year

Hotjar _hjIncludedInSample This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc. First and third party 1 year
Hotjar _hjMinimizedPolls This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site. First and third party 1 year
Hotjar _hjMinimizedTestersWidgets This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site. First and third party

1 year

Hotjar _hjShownFeedbackMessage This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show. First and third party 1 year
Hotjar hjClosedSurveyInvites This cookie is set once a visitor interacts with a Survey invitation modal pop-up. It is used to ensure that the same invite does not re-appear if it has already been shown. First and third party 1 year
LinkedIn BizoID LinkedIn Ad analytics Third party 6 months
LinkedIn UserMatchHistory This cookie is used by LinkedIn for advertisement analytics Third party

6 months

LinkedIn

bcookie / bscookie / lidc / lang

LinkedIn share button functionality, security and user tracking cookies.

Third Party Persistent

Browser session to 2 Years

LinkedIn

visit

LinkedIn uses this cookie as part of their embedded services on the Websites. More information can be found in their cookie policy.

Third party

 

LinkedIn

JSESSIONID

General purpose platform session cookie. The server uses it to maintain an anonymous user session.

Third party

Until end of session

PwC

_pk_id / _pk_ref / _pk_ses

The cookies "_pk_id","pk_ref" and "pk_ses" provide anonymous tracking data. All of the collected data is completely anonymous and includes parameters like page impressions of the visited pages (system web analytics and tracking management)

First party

Until the end of the browser session or 1 year from set/update

PwC

pwc-cookie-accept-ch

This cookie is used by PwC to understand whether a user has selected "I understand" in their cookie banner.

First party

Until the end of the browser session

Twitter

guest_id / personalization ID / lang / tfw_exp / eu_cn

These cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy.

Third Party Persistent

Browser Session to 2 Years

YouTube

LOGIN_INFO / YSC / SAPISID / SSID / APISID

These cookies are used by YouTube as part of their embedded services on the Websites (sharing etc.). More information about YouTube’s use of cookies can be found in their cookie policy.

Third party

 

YouTube

HSID

Used by Google in combination with SID to verify your Google user account, if you have one, and your most recent login time to your Google account.

Third party

 

YouTube

NID

Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

Third party

 

YouTube

SID

Google uses this cookie in combination with HSID to verify your Google user account, if you have one and your most recent login time to your Google account.

Third party

 

YouTube

GPS

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.

 

1 day

YouTube

PREF

Stores your YouTube preferences

Third Party Persistent

Browser Session
YouTube VISITOR_INFO1_LIVE Used in YouTube video speed and bandwidth calculations. More about YouTube privacy policy. Third Party Performance Persistent 7 Months
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