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We also use these technologies to gather usage information and statistics regarding use of the Websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the Websites. These reports contain aggregated information about users and do not single out users individually.
If you are a Registered User we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.
Information about the cookies used on our Websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools. For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.
We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a PwC ad. We use these technologies to compile statistics about visitors who interact with the Websites and other PwC online content, to gauge the effectiveness of our ads, and to provide information that is more pertinent to our visitors.
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