Our purpose
In our everyday work we naturally observe laws, directives and standards. So in this respect we're the same as any other professional services firm.
However, it's our corporate culture which contributes PwC's added value. We’re a hugely diverse business, bound together by our purpose: To build trust in society and solve important problems.
Our purpose is integral to the value we create as a business and it's shared story of why we do what we do. We believe we can make the biggest impact when our purpose is embedded within everything we do.
Our Why | Purpose
Our values
Make a difference
- Stay informed and ask questions about the future of the world we live in
- Create impact with our colleagues, clients and society through our actions
- Respond with agility to the ever-changing environment in which we operate
Care
- Make the effort to understand every individual and what matters to them
- Recognise the value that each person contributes
- Support others to grow and work in the ways that bring out their best
Work together
- Share relationships, idea and knowledge beyond boundaries
- Seek and integrate a diverse range of perspectives, people and ideas
- Give and ask for feedback to improve ourselves and others
Reimagine the possible
- Dare to challenge the status quo and try new things
- Innovate, test and learn from failure
- Keep an open mind to the possibilities in every idea
Act with integrity
- Speak up for what is right, especially when it feels difficult
- Expect and deliver the highest quality outcomes
- Make decisions and act as if our personal reputations were at stake
Human Rights Statement
Whether we’re working with PwC people or others, we depend on each other to be mindful of our ethical responsibilities. Our approach to human rights is already well integrated into our existing business practices, for example as part of our Human Capital, Procurement, Ethics & Compliance and Corporate Responsibility activities.
Our unwavering commitment to human rights is demonstrated through our actions, our involvement in voluntary initiatives like the UN Global Compact and our Global Human Rights Statement.
Our Code of Conduct
The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do. As we go about our work it’s important we have a frame of reference for the decisions we make every day. Our Code of Conduct (Code) can guide us, no matter where we are or what we do. It's how we do business.
The Code reinforces the importance of conducting business within the framework of professional standards, laws, and regulations, together with our own policies, values, and standards, even as we work across borders. It outlines the values and behaviours that define how we do business. It holds us accountable to be open-minded and responsive and to give our best.
Our approach to corporate responsibility and inclusion and diversity
We value responsibility and sustainability
Responsibility and sustainability are part of our everyday work experience. After all, if you offer the best advice you must also lead by example. Are we perfect? Of course we're not. But we work hard every day to become even better.
Diversity and inclusion – that's our focus
We see diversity and inclusion as business imperatives not just nice-to-haves. We respect and value differences, and know that the most value comes when people from different backgrounds, and with different points of view, work together.
PwC's Ethics Helpline
Speaking up to raise a concern of any type is crucial to our culture at PwC and our purpose.
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Natalie Vogel