Purpose, Values and Code of conduct

Our purpose

Our purpose defines what a business is and why it exists, acting as a vital guidepost and benchmark to every decision. While a business' purpose may remain consistent, a growing challenge is that the expectations society places on all of us continue to change…and changing fast thanks to the big trends we all see and experience like demographic shifts, technological advances, flow of information instantaneously and many others. From environmental footprints to social impacts to investor demands and everything in between, businesses are expected to exhibit responsive and responsible behaviour in more areas and be accountable to an ever wider array of stakeholders.


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Our values

Our values are clearly demonstrated in the way we are all on first name terms – from our apprentices right through to the CEO. This attitude is also reflected in our cooperative and respectful working practices, our inspiring leadership style, and our coaching and feedback culture.


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PwC's formula for success is motivated individuals who enjoy their work, are fully committed and want to give their best. That's why we offer a working environment with exciting challenges, inspiring colleagues and numerous opportunities to develop.

To create a better working environment for our staff, we launched our 'Energy to grow your own way' programme in July 2014. This focuses on four areas: activity, attitude, rest and nutrition.

We want to create a working atmosphere in which we are all energised and ready to give our best.


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Our Code of Conduct

The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do. As we go about our work it’s important we have a frame of reference for the decisions we make every day. Our Code of Conduct (Code) can guide us, no matter where we are or what we do. It's how we do business.

The Code reinforces the importance of conducting business within the framework of professional standards, laws, and regulations, together with our own policies, values, and standards, even as we work across borders. It outlines the values and behaviours that define how we do business. It holds us accountable to be open-minded and responsive and to give our best.

What we achieve as PwC is entirely dependent on how we all individually put our purpose and our values at the centre of everything we do – every day, in every action. So let’s work together to build trust and solve important problems. Let’s encourage collaboration, cultivate curiosity and innovation, act with integrity and foster a sense of care, always.

Make a difference


  • Stay informed and ask questions about the future of the world we live in
  • Create impact with our colleagues, our clients and society through our actions
  • Respond with agility to the ever-changing environment in which we operate


Work together


  • Collaborate and share relationships, ideas and knowledge beyond boundaries
  • Seek and integrate a diverse range of perspectives, people and ideas
  • Give and ask for feedback to improve ourselves and others

Reimagine the possible


  • Dare to challenge the status quo and try new things
  • Innovate, test and learn from failure
  • Keep an open mind to the possibilities in every idea



  • Make the effort to understand every individual and what matters to them
  • Recognise the value that each person contributes
  • Support others to grow and work in the ways that bring out their best


Act with integrity


  • Speak up for what is right, especially when it feels difficult
  • Expect and deliver the highest quality outcomes
  • Make decisions and act as if our personal reputations were at stake



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