Purpose, Values and Code of Conduct

3,480 people from 84 nations – diverse and committed

We have about 3,480 people from 84 nations, so our workforce is as diverse as our ideas. Together, we create our distinctive values: personal and business, economic and ecological, and social and ethical. And the people we work for are just as varied as the people who work for us.

Our purpose

Our purpose defines what a business is and why it exists, acting as a vital guidepost and benchmark to every decision. While a business' purpose may remain consistent, a growing challenge is that the expectations society places on all of us continue to change…and changing fast thanks to the big trends we all see and experience like demographic shifts, technological advances, flow of information instantaneously and many others. From environmental footprints to social impacts to investor demands and everything in between, businesses are expected to exhibit responsive and responsible behaviour in more areas and be accountable to an ever wider array of stakeholders.

In our everyday work we naturally observe laws, directives and standards. So in this respect we're the same as any other professional services firm.

However, it's our corporate culture which contributes PwC's added value. Together, we work towards our purpose: To build trust in society and solve important problems.

Our purpose is integral to the value we create as a business and it's shared story of why we do what we do.

Our values and behaviours define the expectations we have for working with each other and our clients. They are: Work together, Care, Make a difference, Reimagine the possible and Act with integrity

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Our Why | Purpose

To build trust in society and solve important Problems – is our global, shared articulation of why we do what we do.

Our values

Make a difference

  • Stay informed and ask questions about the future of the world we live in
  • Create impact with our colleagues, clients and society through our actions
  • Respond with agility to the ever-changing environment in which we operate


  • Make the effort to understand every individual and what matters to them
  • Recognise the value that each person contributes
  • Support others to grow and work in the ways that bring out their best   

Work together

  • Share relationships, idea and knowledge beyond boundaries
  • Seek and integrate a diverse range of perspectives, people and ideas
  • Give and ask for feedback to improve ourselves and others  

Reimagine the possible

  • Dare to challenge the status quo and try new things
  • Innovate, test and learn from failure
  • Keep an open mind to the possibilities in every idea

Act with integrity

  • Speak up for what is right, especially when it feels difficult
  • Expect and deliver the highest quality outcomes
  • Make decisions and act as if our personal reputations were at stake

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Our How | Values and behaviours

Our values and behaviours define the expectations we have for working with our clients and each other. Our Purpose and values are the foundation of our success. We exist to build trust and solve important problems, and our values help us deliver on that purpose.

Human Rights Statement

PwC serves clients and communities around the world, working to achieve our Purpose: to build trust in Society and solve important problems. Every day, we come together to make this happen, and whether we’re working with PwC people or others, we depend on each other to be mindful of our ethical responsibilities.

Our approach to human rights is already well integrated into our existing business practices, for example as part of our Human Capital, Procurement, Ethics & Compliance and Corporate Responsibility activities.

Our unwavering commitment to human rights is demonstrated through our actions, our involvement in voluntary initiatives like the UN Global Compact and our Global Human Rights Statement.

Download the Human Rights Statement (PDF)

Our Code of Conduct

The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do. As we go about our work it’s important we have a frame of reference for the decisions we make every day. Our Code of Conduct (Code) can guide us, no matter where we are or what we do. It's how we do business.

The Code reinforces the importance of conducting business within the framework of professional standards, laws, and regulations, together with our own policies, values, and standards, even as we work across borders. It outlines the values and behaviours that define how we do business. It holds us accountable to be open-minded and responsive and to give our best.

What we achieve as PwC is entirely dependent on how we all individually put our purpose and our values at the centre of everything we do – every day, in every action. So let’s work together to build trust and solve important problems. Let’s encourage collaboration, cultivate curiosity and innovation, act with integrity and foster a sense of care, always.

Be well, work well

PwC has launched a firm-wide effort -- Be well, work well - to empower our people to prioritize their well-being through the four dimensions of energy. Be well, work well is more than hitting the gym and eating healthy. It’s about energizing our people to be their best -- at work and at home.

Inclusion & Diversity – that's our focus

PwC promotes a corporate culture in which diversity and inclusion are key factors. Because we know that diverse teams are particularly innovative and successful. 

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We value responsibility and sustainability

Responsibility and sustainability are part of the mission statement for most companies. But for us, it's part of our everyday work experience. After all, if you offer the best advice you must also lead by example. Are we perfect? Of course we're not. But we work hard every day to become even better.

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First name terms

One thing symbolising these values most clearly is the way everyone, from apprentices to the CEO, is on first name terms. This reflects the respectful way we work together, our inspiring, partnership-based style of leadership, and our culture of coaching and feedback.

Corporate Responsibility

What it means to do the right thing

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Code of Conduct

Our ethical principles and how we behave

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PwC's Ethics Helpline

Speaking up to raise a concern of any type is crucial to our culture at PwC and our purpose.

Visit the helpline

Contact us

Natalie Vogel

Natalie Vogel

Head of Talent Acquisition, PwC Switzerland

Tel: +41 58 792 49 99