
Entertainment & Media Outlook Switzerland 2020
Five-year projections of consumer and advertising spending data across several segments
The Future of Telecommunications and Media
No economic sector is presently changing faster than the technology, communications and media world. We can help you capitalise upon change and growth for the benefit of your company.
Five-year projections of consumer and advertising spending data across several segments
René Plug über die Entwicklungen im TV-Werbemarkt Schweiz, interaktive Werbeformen und «Total Video».
Alexander Horrolt über die geplante «Digitalstatistik» und über digitale Werbetrends.
Philipp Mankowski über neue Anforderungen an Printwerbung, Trends und die Zukunft der gedruckten Medien.
As you all experience in your daily life - both professionally and privately - the pace of change in this industry is not coming to a halt, on the contrary. On top of their focus on two dimensions, content and distribution, parties need to get accustomed with a third crucial dimension: user experience.
Alexander Theobald über ein innovatives Buchungstool für den Print Werbemarkt und das erste digitale Live-TV für die Schweiz.
Markus Ehrle über die aktuellen digitalen Trends, die Verbindung von Werbeformen und die Zukunftsaussichten für das gedruckte Plakat.
The Swiss Entertainment and Media Outlook presents 5-year annual historical data as and forecasts for the next five years across eleven industry segments, plus a deep dive into a hot topic and a special focus report on current media trends.