The Future of Telecommunications and Media
No economic sector is presently changing faster than the technology, communications and media world. We can help you capitalise upon change and growth for the benefit of your company.
Like nearly all of the world, Switzerland was hit with the full effects of COVID-19 in 2020, with the government banning gatherings of more than five people and closing restaurants and bars in April. Restrictions were never as strong as in neighbouring Italy and France, but COVID-19 has changed the Swiss entertainment and media (E&M) landscape as more people stayed at home.
Five-year projections of consumer and advertising spending data across several segments
René Plug über die Entwicklungen im TV-Werbemarkt Schweiz, interaktive Werbeformen und «Total Video».
Alexander Horrolt über die geplante «Digitalstatistik» und über digitale Werbetrends.
Philipp Mankowski über neue Anforderungen an Printwerbung, Trends und die Zukunft der gedruckten Medien.
As you all experience in your daily life - both professionally and privately - the pace of change in this industry is not coming to a halt, on the contrary. On top of their focus on two dimensions, content and distribution, parties need to get accustomed with a third crucial dimension: user experience.
Alexander Theobald über ein innovatives Buchungstool für den Print Werbemarkt und das erste digitale Live-TV für die Schweiz.
Markus Ehrle über die aktuellen digitalen Trends, die Verbindung von Werbeformen und die Zukunftsaussichten für das gedruckte Plakat.
