Alexander Horrolt, Goldbach
Alexander Horrolt über die geplante «Digitalstatistik» und über digitale Werbetrends.
Telecommunications and Media
The Future of Telecommunications and Media
Feature - 4 items
Globalisation, digitalisation, restructuring and convergence
No economic sector is presently changing faster than the technology, communications and media world. We can help you capitalise upon change and growth for the benefit of your company.
Our expertise
- Data analysis / Big data
Do you want to analyse your customer data to increase sales and establish closer ties with your customers ? With our data analysis support you could gather profitable information. - Process optimisation / IT strategy
Flexible processes are the basis for innovation, and these demand the right IT solutions. We can work with you to analyse and optimise your processes. - Risk management
The technological revolution has shifted traditional boundaries. Yet, whilst the new Cyber-era provides opportunities for innovation and increased productivity, it also poses new risks. We can help you to exploit the opportunities whilst avoiding the hazards.
Research and insights
Philipp Mankowski, Tamedia
Philipp Mankowski über neue Anforderungen an Printwerbung, Trends und die Zukunft der gedruckten Medien.
Alexander Theobald, Ringier
Alexander Theobald über ein innovatives Buchungstool für den Print Werbemarkt und das erste digitale Live-TV für die Schweiz.
Markus Ehrle, APGISGA
Markus Ehrle über die aktuellen digitalen Trends, die Verbindung von Werbeformen und die Zukunftsaussichten für das gedruckte Plakat.
René Plug, Admeira
René Plug über die Entwicklungen im TV-Werbemarkt Schweiz, interaktive Werbeformen und «Total Video».
Entertainment & Media Outlook Switzerland 2019
As you all experience in your daily life - both professionally and privately - the pace of change in this industry is not coming to a halt, on the contrary. On top of their focus on two dimensions, content and distribution, parties need to get accustomed with a third crucial dimension: user experience.
A people-centric approach for a successful front-office transformation
The new market reality brought about by the digital transformation is forcing companies to change their business models. The digital era has given birth to a new mindset among end-users, customers and consumers. We all expect service and content that is relevant to what we are doing – anytime, anywhere, and in the format and on the device of our choice. It is this journey that dictates a company’s strategy and the need for change.
Swiss Entertainment & Media Outlook 2018–2022
The Swiss Entertainment and Media Outlook presents 5-year annual historical data as and forecasts for the next five years across eleven industry segments, plus a deep dive into a hot topic and a special focus report on current media trends.
