PwC's Marketing Transformation (Our Story)
Why should you trust us? Because we have been through the same experience ourselves.
Telecommunications and Media
The Future of Telecommunications and Media
Featured - 4 items
Globalisation, digitalisation, restructuring and convergence
No economic sector is presently changing faster than the technology, communications and media world. We can help you capitalise upon change and growth for the benefit of your company.
Our expertise
- Data analysis / Big data
Do you want to analyse your customer data to increase sales and establish closer ties with your customers ? With our data analysis support you could gather profitable information. - Process optimisation / IT strategy
Flexible processes are the basis for innovation, and these demand the right IT solutions. We can work with you to analyse and optimise your processes. - Risk management
The technological revolution has shifted traditional boundaries. Yet, whilst the new Cyber-era provides opportunities for innovation and increased productivity, it also poses new risks. We can help you to exploit the opportunities whilst avoiding the hazards.
Research and insights
Swiss Entertainment & Media Outlook 2021-2025
Like nearly all of the world, Switzerland was hit with the full effects of COVID-19 in 2020, with the government banning gatherings of more than five people and closing restaurants and bars in April. Restrictions were never as strong as in neighbouring Italy and France, but COVID-19 has changed the Swiss entertainment and media (E&M) landscape as more people stayed at home.
Entertainment & Media Outlook Switzerland 2020
Five-year projections of consumer and advertising spending data across several segments
René Plug, Admeira
René Plug über die Entwicklungen im TV-Werbemarkt Schweiz, interaktive Werbeformen und «Total Video».
Alexander Horrolt, Goldbach
Alexander Horrolt über die geplante «Digitalstatistik» und über digitale Werbetrends.
Philipp Mankowski, Tamedia
Philipp Mankowski über neue Anforderungen an Printwerbung, Trends und die Zukunft der gedruckten Medien.
Entertainment & Media Outlook Switzerland 2019
As you all experience in your daily life - both professionally and privately - the pace of change in this industry is not coming to a halt, on the contrary. On top of their focus on two dimensions, content and distribution, parties need to get accustomed with a third crucial dimension: user experience.
Alexander Theobald, Ringier
Alexander Theobald über ein innovatives Buchungstool für den Print Werbemarkt und das erste digitale Live-TV für die Schweiz.
