Family business & SME consulting

Growth is synonymous with change – for your company and your family alike. As the owner of your business, you are well-advised to have a strategy to align the governance of both.

We support companies and the families behind them

There are pressing tasks and questions aplenty, every single day: the pressure of innovation, digitalisation, Switzerland as a centre of knowledge and industry, international competition, economic cycles, or succession planning; and they will continue to challenge your business in many ways. In collaboration with our partners and colleagues, we can assist you in finding a bulletproof owner strategy and individual solutions. Our consulting and coaching services and longstanding expertise will equip you with the right tools for a consistently healthy business that can prevail well into the next generation.

Norbert Kühnis
Family Business & Middle Market Leader, PwC Switzerland


Key topics

How to make family and business play in tune

As the owner of your business it is your duty to make sure that the interests and values of both parties are represented.

To keep a competitive edge, your business needs a framework, rules and entrepreneurial finesse. There is no other way to secure the growth of your family business beyond trends, safeguard your family members’ interests, combine different goals, skilfully include advisers, settle succession issues, and steer clear of – or solve for that matter – any conflict that may arise among the members of the entrepreneurial family.  

Make family and business play in tune. Let us show you how.

Find out more

«You can pass on knowledge, money, or infrastructures – but not experience.» 

Annette Heimlicher
CEO Freiburger Contrinex AG, 2nd generation
Source: Family Business Study 2019

«As an external Chairman of the Board of Directors, I really appreciate it when an owner family fully engages with family governance issues. The support from PwC was one very practical example of the value of doing so.»

Marc Jaquet
External Chairman of the Board of Directors for a number of family businesses 

Digital Services 

Revise your business engines and gear up for the digital transformation

You want to lead your SME or family business into the future? And make sure you keep your company DNA and its values at the same time?

Take the plunge. We are with you, all along your digital journey.

Find out more

«Let us to carry the power of digitalisation into your business and kick-start your success.»

Peter Kasahara
Managing Partner Digital Services, PwC Switzerland

Family assets

International competence for individual claims

PwC has a long tradition of consulting Swiss and international private customers, be it entrepreneurs, managers or private persons and families with complex pecuniary circumstances.

We listen to our customers, share our know-how and develop with them individual solutions that work. Our outstandingly well-connected network of national and international specialists is always there to help.

Find out more

«Emotionally and financially, family-run businesses are the core part of the assets. This core, along with the rest of the family assets, must be protected and, ideally, increased.»

Jürg Niederbacher
Leader Private Clients

Would you like to learn more about SMEs and Family Businesses?


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2021 INTES Seminare

26. Mai 2021                        Das (Single) Family Office 

Überblick über verschiedene Strukturen, Konzepte und konkrete Wege zur Umsetzung

24. Juni 2021                        Die Inhaberstrategie

Workshop zur Bearbeitung der Kernfragen in Familie und Unternehmen

22. September 2021           Geschwister & Cousins in der Führung 

23. September 2021           Konfliktkompetenz 

Jetzt anmelden

Our publications for family businesses


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We support you in your region

At 15 locations all over Switzerland, we combine local, national and global know-how to your advantage.

Gerhard Siegrist

Partner, Leiter Wirtschaftsprüfung Gesundheitswesen, Aarau, PwC Switzerland

+41 58 792 26 10


Thomas Brüderlin

Partner Assurance, Leader Family Business & Middle Market, Basel, PwC Switzerland

+41 58 792 55 79


Roman Leimer

Partner Tax & Legal, Leader Family Business & Middle Market, Bern, PwC Switzerland

+41 58 792 77 24


Hans Martin Meuli

Leiter Geschäftsstelle, Chur, PwC Switzerland

+41 58 792 66 16


Marc Secretan

Partner Assurance & Diversity Leader, Geneva, PwC Switzerland

+41 58 792 96 95


Didier Ehret

Associé, Leader Entreprises familiales et PME en Suisse romande, PwC Switzerland

+41 58 792 82 99


Louis Macchi

TLS Partner, Lugano, PwC Switzerland

+41 58 792 6516


Remo Waldispühl

Director, Assurance, Lucerne, PwC Switzerland

+41 58 792 63 68


François Burgat

Director Tax & Legal Services, Neuchâtel, PwC Switzerland

+41 58 792 67 86


Stéphane Jaquet

Director Assurance, Leader Family Business & Middle Market, Sion, PwC Switzerland

+41 58 792 82 13


Martin Knöpfel

Director Assurance, Leader Family Business & Middle Market, St. Gallen, PwC Switzerland

+41 58 792 73 74


Claudio Tettamanti

Market Leader Liechtenstein, Leader Family Business & Middle Market, Vaduz, PwC Switzerland

+41 58 792 74 46


Marcel Angehrn

Director, Tax & Legal Services, Zürich, PwC Switzerland

+41 58 792 4256


Philipp Gnädinger

Director, Assurance, Winterthur, PwC Switzerland

+41 58 792 21 82


Pascal Wintermantel

Director Assurance, Leader Family Business & Middle Market, Zug, PwC Switzerland

+41 58 792 68 05


Jürg Niederbacher

Partner, Leader Private Clients, Zürich, PwC Switzerland

+41 58 792 42 93


Contact us

Norbert Kühnis

Norbert Kühnis

Leiter Familienunternehmen und KMU, Mitglied der Geschäftsleitung, PwC Switzerland

Tel: +41 58 792 63 63