Build trust to protect and power your business

94%

of investors believe corporate reporting contains at least some level of greenwashing

PwC Global Investor Survey 2023

65%

of Swiss executives have distinctly marked cyber risks as their top mitigation priority

PwC Global Digital Trust Survey 2024

40%

organisations have enhanced their risk management to strengthen customer trust and regulatory compliance

PwC Global Risk Survey 2023

Trust is the link that connects your organisation, your customers, your stakeholders, and the world.

In today’s dynamic business environment, characterised by geopolitical uncertainty, global warming, digital transformation and demographic change, trust is more important than ever.

The rapid pace of digitalisation and new regulatory demands has widened the trust gap, making it increasingly difficult to build and maintain. In an era marked by Gen AI advancements and pressing issues like climate change, trust remains the foundation of successful relationships and sustainable growth, yet it is easier to lose.

PwC is commited to closing this gap by offering reliable and transparent information and solutions, leveraging new technologies, and ensuring a supportive working environment. Our strategy focuses on continuously strengthening trust through innovation in service delivery, quality, and investment in technology and people.

That’s why we bring together multi-disciplinary expertise, deep technical knowledge, and real-world objectivity to help you build trust where it’s needed most – to protect the business you are, while empowering the business you can be.

Why trust matters

Trust is essential. Your customers feel it, your employees expect it, and your investors demand it. However, in today’s world, from GenAI to climate issues, trust is increasingly difficult to earn and easily lost. A lost reputation means lost opportunities. Companies that fall short of their potential face long-term setbacks. And rebuilding trust is far more challenging and costly than establishing it in the first place.

Trust impacts every facet of business, influencing stakeholder relationships, brand reputation, and financial performance. According to PwC’s 2024 Trust Survey, 93 percent of business executives say that “the ability to build and maintain trust improves the bottom line”. Trust contributes to better financial outcomes by increasing investor confidence and reducing the cost of capital.

Trustworthy organisations are better equipped to manage risk and manage crises. Trust ensures reliable communication, which boosts transparency and effective decision-making. High trust organisations have robust risk management frameworks in place to identify and address threats early. In the event of a crisis, they benefit from greater stakeholder support, enabling swift recovery and continuity.

New technologies and expert knowledge are essential for transparency and trust. At PwC, we are redefining assurance to build trust in what matters to stakeholders. Our human-led, tech-powered approach ensures that assurance plays a central role in driving trust in every aspect of business operations.

A trustworthy reputation helps to attract top talent and foster a loyal, motivated workforce. The survey reveals that 42 percent of executives mention productivity as the biggest risk when employees don’t trust their employer. The risk is not just that people will leave, but that they stay and work half-heartedly.

Trust drives customer satisfaction and retention, leading to repeat business and positive referrals. According to the survey, 42 percent of executives cite customer engagement as the biggest risk when customers don’t trust a company. Consumers also spend more at companies they trust – 46 percent buy more, and 28 percent pay a premium. Additionally, four in ten customers no longer purchase from a company due to a lack of trust.

How we can help

Because building trust has been PwC's core value for decades.

Our industry experts provide reliable data, drive innovation, and manage risks, ensuring you have the power to execute your transformation effectively. From shaping the case for change to establishing new governance methods, we integrate trust at every step, helping you navigate emerging risks and regulations.

With us, you get high-quality, verified information essential for making value-driven decisions and achieving lasting success.

Trust in Cybersecurity

Safe and savvy: we help you work around the risks and proactively combat cyberattacks and threats.

Trust in institutions is being eroded, and people are increasingly concerned about their personal and digital security and whether they can rely on the truthfulness of information. Companies also might feel threatened by technological transformation and the societal changes it brings.

That’s why we deliver an innovative combination of human ingenuity and technologies to support you all the way from strategy to execution and operation. At PwC, we’re a community of solvers — powered by technology — committed to helping you achieve resilience, security and compliance along the way.

Learn more

Trust in Audit and Assurance

Assuring a secure and prosperous future by helping you navigate complex financial, regulatory and technological challenges.

In an increasingly uncertain world we’re constantly reminded of the crucial role of trust – trust in businesses, in authorities, and in our ability as a society to resolve unprecedented challenges. We at PwC have made building this trust our core business.

Part of this is auditing the financial statements of organisations to give stakeholders assurance that their accounts are trustworthy. In a tech-driven business environment where the nature of risk is evolving all the time, providing reliable assurance requires constant effort and investment in people, skills and technology.

Organisations also need to be able to trust their data and their ability to flourish in a complex and rapidly evolving technology, risk and regulatory environment. We offer services to help them do just that, as well as guiding them through transforming their financial functions and meeting ever tighter governance, sustainability and transparency standards.

Learn more

Trust in Financial Transparency

Powered by technology-driven forensic intelligence and analytics, we help you reduce the risk of fraud, economic crime and disputes.

Sudden disruption can shake customer and stakeholder confidence. Whether you experience a data breach, fraud or a massive global crisis like the COVID-19 pandemic, an unplanned event has the potential to inflict catastrophic harm to your organisation.

But managed skilfully, such upheaval can create opportunities for your business to emerge stronger. With PwC’s Forensics team as your trusted advisor, you’ll get back on track. And after critical events, we’ll work with you to manage risk and put safeguards in place to protect business value.

Learn more

Connected Tax Compliance

One Team. One Platform. One Approach.

In a fast-moving tax reporting landscape, all companies operating in multiple countries face the seemingly impossible challenge of meeting more compliance requirements with fewer resources.

We’ve developed a new approach to resolve the dilemma. By simplifying the way you handle compliance and reporting throughout your organisation, we help you do radically more with less.

Learn more

Trust in AI

Smart technology for a smarter business.

AI isn’t just a new set of tools. AI is changing the way we work, live, and connect with the world. From efficiency through task automation, to data analysis for smart business decisions and beyond, AI is already starting to change everything.

At PwC, we don’t just talk genAI, we've been living AI for years. We turn our experience into your advantage, are our own client zero and we make AI work for you too. We show you how you can successfully use AI in your organisation and support you in the strategic and practical implementation.

Learn more

Trust in Sustainability

Make your climate actions count. With targeted, tailored solutions.

Sustainability has an increasingly dramatic impact on businesses, investors, consumers, the workforce, and governments. Stakeholders are seeking more than just financial transparency; they expect businesses to understand and guide their operations based on environmental and social impacts.

Operating sustainably not only averts regulatory risks but also unveils long-term benefits. PwC’s sustainability practice assists businesses in becoming future-ready by making them more resilient, agile, and sustainable.

Learn more

Trust in Transformation

Be transformative: stay one step ahead of disruption.

Disruption is the new normal. In fact, according to our 27th Annual Global CEO Survey, 45 percent of CEOs in Switzerland believe that their company will not be viable in ten years if it stays on its current path. But transformation can be turbulent and lengthy, making it critical to navigate change effectively.

At PwC, we specialise in guiding companies through this process, ensuring that they’re not just equipped for the present but also ready for the future.

Learn more

Earn customer trust

Put the customer at the core of your business. Then see what happens.

Reimagine your commercial and customer experience strategy for excellence and top-line growth.

We take an AI-first, and human-centred approach to craft tailored commercial, sales & marketing and customer experience strategies to uncover actionable insights and drive business excellence. Leveraging our design thinking methodology, we work closely with our clients to bring these strategies to life.

Learn more