Global Markets

In order to operate internationally, the right strategy and its implementation are essential. We advise you - no matter where in the world you are active or want to expand.

Advice beyond borders

Would you like to establish your company in Switzerland and expand into the European/ EMEA market? We are the right partner for you to reach the next level. With us, you develop your local and cross-border activities – from setting up the European market organization and optimising your supply chain to finding the talents you are looking for.

Companies that want to survive and be successful in today's global market must be positioned internationally. Expanding abroad bears many challenges, as the legal and tax frameworks differ from country to country.

Start your journey with us.

Switzerland: gateway to EMEA

A presence in Switzerland brings many advantages for companies: a stable economic and political environment, an efficient banking sector, an excellent infrastructure, and a high standard of living. Close ties with global and emerging markets, strong relationships in EMEA and a favourable tax system are further reasons for companies to invest and set up business in Switzerland.

We support you in the following areas

Switzerland offers and will offer among the lowest corporate tax rates of continental Europe even in light of the two major global tax changes ahead of us (OECD developments with global minimum taxation, open outcome of US tax reform under President Biden). Our PwC experts help you to establish your business operations in a tax effective manner, making best use of Switzerland’s globally embedded tax environment.

Expanding into new markets impacts your transfer pricing. In addition, a stronger focus on sustainable business practices, transparency, and your own company calls for a review of your transfer pricing system. We comprehend the changes to your value chain and show you how to develop and implement sustainable transfer pricing models based on your specific requirements.

We help you to open up new sales channels and to optimise your cross-border business, while considering all tax challenges and the fact that international trade and e-commerce have fundamentally changed, and physical and online worlds are highly interconnected.

Thereby, indirect taxes – including VAT/GST/sales tax, customs, and excise duties – are becoming more challenging globally. Governments are increasingly looking at indirect taxes as a revenue source; real-time reporting and e-invoicing are high on their agenda to improve compliance. PwC’s Swiss Indirect Tax team ensures that your indirect tax processes and data are up-to-date and reliable.

Are you looking for agile and flexible solutions to attract international talent for your new Swiss subsidiary? We are pleased to offer you our services for global mobility (incl. immigration and visa) and strategic workforce planning. You can also benefit from our many years of consulting experience in the field of human capital (body leasing, managed services – e.g. payroll –, upskilling, and remote work).

Let us discuss the legal aspects of start-ups, mergers and relocations to Switzerland and take care of them for you.

We are also happy to take the necessary steps to register and secure your intellectual property in Switzerland and to help with your key daily legal matters.

Investing abroad 

Tax, legal and regulatory developments around the globe influence internationally operating companies. Anyone operating across borders should be aware of the impact that such developments have on business activities and structures.

Thanks to our international network and our many years of experience, we can offer you comprehensive advice on your planned investments abroad. We accompany you from the very beginning and take into account all legal aspects and tax conditions.

Investieren im Ausland

We support you in the following areas

We assist you in planning and finding the optimal site in the market you wish to enter. While you continue to focus on your day-to-day business, we facilitate all your HR matters – from recruiting locally to international requirements for visa and work permits to mobility strategies and expatriate policies. 

As soon as you operate in more than one country, your business and investment activities abroad must be optimally integrated into your existing business. We help you design and establish cross-border financial structures to reduce your costs and optimise your overall tax burden on the key international investments and transactions.

Setting up a business in another jurisdiction has vast implications. Intellectual property rights, commercial law, employment law, customs, sector-specific regulations or cross-border financial transactions, just to name a few. We cover all legal and fiscal frameworks and help you navigate through all challenges. 

From finding the right acquisition target to transaction to post merger integration – we support you in managing the process without errors, enabling you to optimally exploit the potential of both companies. Our experienced M&A experts make sure that all legal and tax aspects of mergers and acquisitions are considered.

You want to ensure a full return on your foreign investments. Thanks to our global network, we take account of every development in national and international tax law, help you structure tax-efficient value chains and assist you in optimising the fiscal use of your intellectual property.


Would you like to contact
our country experts?

Cyprus and Greece

Charalambos Antoniou
+41 58 792 47 16
Email

Denmark, Finland, Norway and Sweden

Jürg Niederbacher
+41 58 792 42 93
Email

France

Cédric Bignens
+41 58 792 98 62
Email

Germany

Roman Fallet
+41 58 792 72 82
Email

Simone Prinzen
+41 58 792 42 65
Email

Ireland

Maire Walsh
+41 58 792 68 80
Email

Italy

Louis Macchi
+41 58 792 65 16
Email

Liechtenstein and Austria 

Martina Walt
+41 79 286 6052
Email

Luxembourg 

Raphaël Matthys
+41 58 792 9346
Email

Netherlands 

Claire Manders Avanzini
+ 41 58 792 53 40
Email

Poland

Jacob Parma
+41 58 792 44 87
Email

Russia, CEE and CIS 

Xeniya Klauzan
+41 58 792 45 59
Email 

Nancy Sturzenegger
+41 58 792 90 27
Email

Turkey

Kerem Yüktasir
+41 58 792 29 19
Email

UK 

Christian Müller
+41 58 792 68 55
Email

Christoph Pauli
+41 58 792 44 24
Email

Lisa Cornwell Webb
+41 58 792 25 93
Email

Argentina and Uruguay

Matthias Marbach
+41 58 792 44 76
Email 

Canada 

Julia Herzig
+41 58 792 44 98
Email

Stefan Schmid
+41 58 792 44 82
Email

Martina Walt
+41 58 792 68 84
Email

US 

Pascal Buehler
Email
+41 58 792 45 55 

Monica Cohen-Dumani
+41 58 792 97 18
Email

Stefan Schmid
+41 58 792 44 82
Email

Martina Walt
+41 58 792 68 84
Email

China 

Stefan Schmid
+41 58 792 44 82
Email 

Daniela Honegger
+41 58 792 13 95
Email

India 

Christoph Pauli
+41 58 792 44 24
Email

Japan and South Korea 

Erik Steiger
+41 58 792 59 40
Email

Africa

David Wherry Obrist
+41 58 792 43 87
Email




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Research und Insights

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Contact us

Stefan Schmid

Stefan Schmid

Partner, International Tax Services, Leader China Business Group, PwC Switzerland

Tel: +41 58 792 44 82

Maire Walsh

Maire Walsh

Partner, Tax and Legal Services, PwC Switzerland

Tel: +41 58 792 68 80

Monica Cohen-Dumani

Monica Cohen-Dumani

International Tax Services, EMEA ITS Leader, PwC Switzerland

Tel: +41 58 792 97 18

Jim Matthews

Jim Matthews

Partner, Transfer Pricing and Value Chain Transformation, PwC Switzerland

Tel: +41 58 792 95 60

Raymond Van Sligter

Raymond Van Sligter

Partner, International VAT, PwC Switzerland, PwC Switzerland

Tel: +41 58 792 1558

Adrian Jones

Adrian Jones

Partner, People and Organisation, PwC Switzerland

Tel: +41 58 792 40 13

Michael Adrian Meyer

Michael Adrian Meyer

Director, International Business Reorganisations Switzerland, PwC Switzerland

Tel: +41 58 792 5131

Urs Brügger

Urs Brügger

Partner Tax and Legal Services, PwC Switzerland

Tel: +41 58 792 45 10

Nancy Sturzenegger

Nancy Sturzenegger

Tax & Legal Services Partner, PwC Switzerland

Tel: +41 58 792 9027