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We don’t just bring tech. We bring results.

Artificial Intelligence

Artificial Intelligence

Significant cost savings? Groundbreaking products and services? Empowering your people to do more, better, faster? AI delivers these outcomes daily.

But it’s not just about tech—it’s about results. Real success comes from the right strategy. Rich insights. Bold execution.

Now, with agentic AI reshaping what’s possible, it’s time to take a fresh look at how your business works — and who does that work. It means redesigning value chains, processes and workflows to tap into the speed and adaptability of hybrid AI-human teams. Then, rethinking the roles, skills and structures needed to support AI-driven collaboration. And finally, how you empower every worker with the tools, training, and support to thrive alongside AI. This shift isn’t just about productivity. It’s about creating a future of work that’s dynamic, resilient, and human-led by design.

2025 AI Business Predictions

Explore PwC's AI predictions with actionable strategies, industry insights, and trends shaping AI's role in business transformation.

Let's make AI work for you

AI isn’t just a new set of tools. AI is changing the way we work, live, and connect with the world. From efficiency through task automation, to data analysis for smart business decisions and beyond, AI is already starting to change everything.

With the rapid evolution of AI technology, combined with human capabilities, enterprises can significantly benefit from the application of data science on various data types, the automation of tedious tasks, as well as an automatic understanding of text, documents, and visual information. We can help you and your organisations by adopting and strategically leveraging AI.

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Artificial Intelligence in Assurance

It is anticipated that AI will revolutionise our audit process, as it does with many other businesses and organisations, by automating, accelerating, and enhancing business procedures, creating transformative change at scale to deliver value to our clients.

 

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Artificial Intelligence in Tax and Legal

The evolution of AI technology offers substantial benefits to enterprises, particularly in the form of data science and task automation. By embracing generative AI, corporate legal departments can improve efficiency, decision-making and strategic partnerships. These advantages come alongside reductions in cost.

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Why AI matters for the C-suite

CEO

As CEO, your primary role is to confirm AI becomes intrinsic to your overall business strategy, enabling innovation and driving competitive advantage. Focus on aligning AI initiatives across every part of the organisation to unlock new revenue streams and enhance efficiency at scale.

An executive playbook

CIO/CTO

As a CIO/CTO, your primary role is to ensure that AI becomes an integral part of your overall technology strategy, driving innovation and enabling digital transformation. Focus on aligning AI initiatives across the organisation to enhance operational efficiency, optimise processes, and deliver impactful solutions. 

A CIO guide to generative AI

CFO

As CFO, you have two big tasks with generative AI: to help increase your organisation’s return on investment (ROI) and to transform your own function. To support the organisation, provide a plan that’s complete with mechanisms to track spend and ROI and that shows how and when generative AI investments can help deliver top-notch returns by transforming business processes and functions.

The digital CFO

COO

To operationalise GenAI at scale, the place to start is governance and security. You’ll need to evaluate internal capabilities, including your unstructured data landscape. Work closely with your CIO to assess solutions — and determine how to take advantage of the GenAI functionality that’s being built into existing business applications and how to create your own AI factory for broader transformation.

CMO

We enable businesses to elevate customer experiences by aligning the right services with the right customers at the perfect time. Our expertise enhances customer insights through micro-segmentation and creates a comprehensive client view. Our automated solutions streamline sales and marketing efforts, optimising customer support, content creation, and sales networks to drive sustainable growth and maintain a competitive edge.

Customer-centric marketing with generative AI

Our generative AI solutions powered by Microsoft

Microsoft CoPilot

Make work more productive — and enjoyable. Create an intelligent workforce experience and drive new ways of working with Microsoft 365 Copilot built on technology you use every day with a customized, end-to-end experience and integrations to suit your use cases.

Chat tools 

Remove the risk from public and open-sourced models by creating a private version of ChatGPT using Azure OpenAI and Power Platform. With Microsoft Azure’s technology stack, you safely and securely customise it to your unstructured data. We know first-hand how well this can work: ChatPwC is currently taking productivity to new levels across our business. 

GenAI Strategy

We help organisations discover their generative AI market potential by assessing their ambitions and value proposition. We offer an unbiased professional perspective on the business cases that your tools cover and prioritise them based on feasibility and potential. 

Generative AI business model design

We help companies leverage generative AI to exploit economic opportunities provided by digital services and solutions, supporting the development of use cases based on existing implemented products. By enabling organisations to lead the way with a thorough understanding of profitability and market readiness, we ensure they are at the forefront of their industry.

Generative AI capability design and built up

We start by understanding the baseline of organisations’ current AI capabilities, then identify gaps and define requirements for implementing generative AI. From there, we determine the necessary initiatives and design a roadmap for successful implementation, followed by hands-on support for smooth execution. 

Generative AI operating model

By designing a structural organisation that embeds generative AI in all appropriate business functions, we focus on meaningful business alignment, an generative AI-enabled process organisation for effective collaboration, and viable and sustainable organisational structures. 

Automation and knowledge modernisation

Join the future of knowledge work by enabling generative AI on Azure OpenAI to drive productivity improvements in repetitive tasks such as knowledge capture, process automation and content generation. Our solution and AI factory model can take you from ideation to execution: mapping challenges, preparing your data and workforce, and more.

Process Automation 

Our team is dedicated to helping you to better understand and improve your processes. By using process mining, machine learning, and AI, we help you gain data-driven insights with a focus on finance and HR processes.

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GenAI Azure quickstart

Start your AI journey by deploying and configuring Microsoft Azure OpenAI API endpoints and integrations with foundational infrastructure. By leveraging the security, scalability, and seamless integration offered by the Azure cloud platform, organizations can confidently develop powerful AI solutions while ensuring the confidentiality and integrity of data within their own environment.

Responsible AI framework

At a time when trust is more important than ever, we're the authorities on trust by design. Our Responsible AI framework addresses cyber, privacy, compliance, bias, performance, ethical risks and more to develop a strategy to navigate the tradeoff between the risks and opportunities of AI. Our methodology is designed to work with Microsoft’s secure technology alongside its RAI guiding principles.

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AI that scales smart and stays secure.​​

Maximise impact with AI that adapts and protects. ​​

What boards should know

The board has a role to play in overseeing trusted AI systems to help safeguard the company while delivering value.

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What is Responsible Enterprise AI?

With the commitment to digital ethical guidelines, a company helps to shape the digital transformation in a responsible manner that’s in the best public interest. 

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How will AI change our audit practice?

The prototype capability eliminates the need for manual search through significant volumes of accounting and auditing guidance.

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Dive deeper with the latest news

Deliver better, faster and more confident decisions with smarter insights.

Our AI Center of Excellence

At PwC, we don’t just talk genAI, we've been living AI for years. We turn our experience into your advantage, are our own client zero and we make AI work for you too. 

We're actively advancing the generative AI journey within PwC Switzerland. Our AI Center of Excellence combines 16 leading experts from different fields and will serve as an internal centralised resource for information gathering. It will be developing strategies to better address our clients' needs and guide them through AI transformation with value-added services.

Sebastian Ahrens

AI Center of Excellence Leader, PwC Switzerland

+41 58 792 16 28

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Get in touch with our community of solvers
Christoph Schärer

Christoph Schärer

Tax and Legal Innovation, Transformation & Disruption Leader, PwC Switzerland

+41 58 792 42 82

Contact
Gianfranco Mautone

Gianfranco Mautone

Partner and Forensic Services and Financial Crime Leader, PwC Switzerland

+41 58 792 17 60

Contact

Zurich

Matthias Leybold

Matthias Leybold

Partner, Cloud & Digital, PwC Switzerland

+41 58 792 13 96

Contact
Yan Borboën

Yan Borboën

Partner, Leader Digital Assurance & Trust, PwC Switzerland

+41 58 792 84 59

Contact

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