Do you want to make real transformation happen, to grow your business and to create a better experience for everybody? To achieve this goal you need the perfect mix of technology, business change, and people engagement. With our full suite of strategy-led, data-driven, and technology-supported solutions – from marketing and sales to pricing, distribution, and services – we help you fine-tune your customer relationships and enable you to master all dimensions of your customer transformation.
Build a better relationship with your customers
Transform into a customer-driven organisation and create closeness. With the help of our five core offerings you can make change real and lift your products and services to a new level.
Take marketing, pricing, sales, and service to a new level – based on your customers’ needs.
Transform your marketing and build more lasting and rewarding customer relationships.
Scale-up your digital commerce with the help of complete customer centricity and seamless sales processes.
How do you get the best possible price in the market? Smart pricing creates business opportunities.
Stand out from your competitors through excellent service with innovative strategies and modern technologies.
"Solving important business challenges requires two key factors: the right mindset and state-of-the-art technology solutions. PwC is the partner you can trust to successfully master your digital transformation and to launch a new era for your company."
A multinational reinsurance company wants to develop and implement a clean and systematic market cultivation approach that enables a targeted and individual end-to-end customer experience across all touchpoints. One of the key challenges was the complexity and diversity of the client’s global organisation.
Read how we developed a marketing playbook with tangible and ready to use measures to create an immediate impact in the market.
"Marketing transformation is more than taking marketing activities to a new level and providing tailor-made customer journeys. It’s about putting people centre-stage. Only a change in mindset delivers sustainable results."
Our client, an internationally active pharmaceutical company, is aiming to set up the structure and new organisational processes needed to enter the European market with an innovative drug. The key challenge was to commercialise a new pharmaceutical product in a rapidly changing industry.
Read how we developed a roadmap and the necessary tools for a successful implementation phase.
"PwC helped us develop our understanding of the labeled indication market in Europe. They showed us how to optimally access this market and with which organizational setup, manpower and skillset. Their analysis provided us with a clear plan on how to achieve our growth targets."
Gopal Krishnamani is a Director leading the Product & Portfolio Strategy team in Life Sciences Consulting at PwC Switzerland. He has over 7 years of experience in advising pharma and life sciences clients on global commercial, go-to-market, pricing and access strategies.
To meet the new demands of their stakeholders, NPOs must innovate their offerings, and they need a comprehensive IT infrastructure, efficient applications, and an agile approach to data.
Read how our solution drives the digital transformation of an NPO.
"A key component of a successful NPO solution is to involve employees in the optimisation process and to show them the benefits that will accrue to them and their organisation."
Digitial automobile marketing - Case study
Our customer, a producer of premium passenger cars, wants to digitise its marketing with the help of salesforce. One of the challenges was to fit agile teams and processes into the engineering-driven corporate culture of the automotive manufacturer.
Read about our agile and closed DevOps approach.
Seamless customer experience - Case study
Mergers and acquisitions present companies with the opportunity to rethink the current setup of customer-facing teams. Often, a cultural and operating shift is necessary to increase customer centricity.
In this case study we show you how we helped our client improve employee productivity, streamline customer experience, and increase revenue growth.
Siveen has over 20 years of experience in technology transformation gained through application on implementations with particular strengths in CRM, MDM. ERP, Sales, Service and Marketing. His delivery expertise ranges from delivery management, technical implementation & enterprise architecture.
Michael has more than 15 years of experience in management consulting with a focus on the industrial manufacturing, automotive, retail, and consumer industries. His fields of expertise include customer centricity, value-based selling, customer journey management, as well as behavioural branding.
"Integrating the field service team and creating a single ecosystem that was shared with sales and marketing was an important step to pave the way for an individual end-to-end customer experience across all touchpoints."
In today’s business reality, customers are in control. What does this mean for your business strategy? You need to provide your customers a seamless and fully digital experience. And why should you choose us as your trusted transformation partner? Because we have been through the same experience ourselves.
Read how we turned our marketing into a business driver by leveraging new tools and technologies, engaging and training our people, and adapting our strategy and processes.
"We drive commercial impact aligned to the firm’s purpose by creating outstanding individual experiences that bring our people and our clients together."
Michael has more than 15 years of experience in management consulting with a focus on the industrial manufacturing, automotive, retail, and consumer industries. His fields of expertise include customer centricity, value-based selling, customer journey management, as well as behavioural branding.
We advise the Swiss healthcare industry by providing data-based solutions designed to improve service quality and boost margins. We support you in all aspects of your own transformation.
While their ultimate goal is to identify illnesses more quickly and optimise treatment methods, hospitals and other healthcare facilities also have to navigate a complex world of fees and successfully overcome financial challenges. We help you cut costs and implement more efficient processes and procedures.
At PwC, we help our clients analyse patient data in real time. This results in new insights, greater efficiency and more satisfied patients.
PwC supports you in your entire transformation journey – from strategy and execution to platform implementation and integration. Make transformation real.
https://pages.pwc.ch/core-contact-page?form_id=7014L0000002SvOQAU&embed=true&lang=en
Your business transformation needs are the reason why we have developed strong alliances with some of today’s leading technology companies, like SAP, Salesforce and Microsoft. By combining PwC’s know-how and experience with our partners’ technology, we can help you solve your most critical business issues. Whether your focus is on moving to the cloud, speeding up innovation, or transforming your business – PwC and our partners are here to assist you.
For a more in-depth exploration of specific areas or key issues in your transformation, check out the blog posts, podcasts and themed publications from our experts.
Partner, Customer Transformation and Technology Consulting, PwC Switzerland
Tel: +41 58 792 47 97
Director Advisory Consulting, Health Industries, PwC Switzerland
Tel: +41 79 467 64 94
Senior Manager, Customer Centricity Lead, PwC Switzerland
Tel: +41 58 792 27 20
Michael Plassmann
Senior Manager, Customer Transformation, PwC Switzerland
Tel: +41 58 792 29 35
Director, EMEA Salesforce Alliance Leader, PwC Switzerland
Tel: +41 58 792 15 09
