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Traditionally, companies run broad, impersonal mass marketing campaigns with little focus on individual customer needs. As the campaign message does not resonate with customers and is often irrelevant, it may often result in frustration, affecting the customer's perception of the brand.
Are you wondering how to increase revenue, perform cross-sell and up-sell, maximise ROMI, all while meeting your overarching business objectives? The answer lies in promoting customer centricity.
«Log in on the Next Best Action: We explain what this concept is and why your brand should use the power of AI to redefine their marketing campaigns» .
In a world dominated by constant digital communication, the future of marketing depends on being both data-driven and fully customer-centric. Finding genuine resonance and connection between brands and consumers in this landscape is more challenging than ever.
Some of the challenges that arise are:
Customers feel overwhelmed, while companies are grappling with maximising efficiency and returns. The question is how to bridge this gap. The solution: your Next Best Action.
NBX is a game-changing tool, empowering companies to become customer-centric and fuelling top-line growth – with the X standing for experience including action, offer, and channel. By leveraging a unique understanding of customer demographics, purchasing patterns and propensity, and preferred engagement channels, Next Best Action creates tailored customer experiences. This process is deeply rooted in data, technology, and AI. With the Next Best Action aproach, you will:
NBX drives a notable 20-30% increase from new customer acquisition and additional sales to existing customers.
Unlock up to 10% additional opportunities for cross and upselling with our real-time AI-based recommendations.
NBX takes charge of elevating your ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPA (Cost per Acquisition) to meet and even exceed industry benchmarks by employing advanced, data-driven marketing campaigns.
Our Next Best Action accelerator is a 4-step framework that enables quick implementation and faster time to market.
With our pre-built AI/ML models that can be adapted to your unique data set, the Next Best Action guarantees fast and efficient implementation, execution, and results.
Next Best Action doesn’t just offer a framework – it enables transformation. By complementing and boosting your current technical and strategic capabilities, we ensure that you’re not just keeping up with the industry, but consistently leading it.
Establish a digital customer foundation and get a comprehensive customer 360-degree view to truly understand your customers.
Decode customer behaviors, purchasing patterns, and propensities though data-driven analysis for a nuanced understanding.
Orchestrate tailored, hyper-personalized interactions via the most effective channels to improve customer engagement.
Analyse past campaigns, measure campaign performance and use the campaign data to continuously update the AI model.
Dive into our Next Best Action success stories and see the tangible results we’ve delivered for clients across a range of industries.
How we helped a leading pharmaceutical company improve its HCP experience through coordinated marketing campaigns and HCP engagement across all brands, at both digital and in-person touchpoints.
We look forward to hearing from you to discuss your specific challenges and needs. Please enter your email address. We will be happy to contact you.