Assurance, tax and advisory services tailored to you and your private business

PwC Private

Hero image


Your vision. Our dedication

Ownership is bigger than just the business. It’s responsibility. It’s sacrifice. It’s your legacy. We are dedicated to helping you maximise your vision. Drawing on our global network of tech-powered experts, we’re here to help with every stage of your journey – from managing priorities, to nurturing growth and planning for exit. Let’s take care of business, together.

Video

Five key business priorities for private company owners

Our sixth article in the series - we focus on the 5 key priorities private business owners should focus on in 2026.

2:50
More tools
  • Closed captions
  • Transcript
  • Full screen
  • Share
  • Closed captions

Playback of this video is not currently available

Transcript

Business, made personal

Throughout our history, private businesses have always been a priority for PwC. In fact, we’ve been working with companies like yours for over 175 years worldwide. Helping them grow, strengthen and – when and if the time is right – plan for succession or sell. We know business can be personal. So we’ll help you turn your opportunities into impact. And your ambition into success.

By your side, today, tomorrow

As the needs of your private business change, our support adapts. Through a dedicated Swiss team and access to our global network of trusted advisers and tech-powered specialists, we’re ready to move on any challenge – and help you maximise every opportunity. Dedicated, responsive, proactive – we’re here for you today, and ready for your future.

Connections that count

The right markets. The ideal connections. The best technologies. We know where to look to find the catalysts your business needs. Reaching across our global communities, we’ll connect you with people that can help you achieve your goals – and scale your business.


Explore how we can help

Family businesses

We help family businesses grow, professionalise and prepare for tomorrow while safeguarding continuity for generations. From succession planning and family governance to succession and family office – we support you every step of the way.

Learn more

Family offices

Opportunities. Risks. Legacy. While every family office is different, their challenges and goals are often very similar. We take a personalised and holistic approach to your family office – from setup, optimisation and assessment through to sustainable growth, always aligned with your family's values.

Learn more

Private wealth and entrepreneurs

We advise Swiss and international private clients, families, entrepreneurs and family offices on the complex legal, tax and investment considerations surrounding their wealth. Combining private client and corporate expertise, we develop tailored solutions to structure, preserve and transfer wealth across generations.

Learn more

Startups, scaleups and entrepreneurial businesses

Founder focus. That’s what we offer through our startup/scaleup services around the world. We work with founders on the fundamentals you need to scale and grow your vision into reality.  

Learn more

Private equity

Creating value takes more than speed — it takes consistency. We help private equity firms and their portfolio companies move faster with fewer surprises, delivering standardised, scalable solutions that drive performance across the portfolio. Value is realised at exit, but built every day — and we help make sure you're ready.

Learn more

Get in touch

Norbert Kühnis

Partner and Leader Family Business & SMEs, Zürich, PwC Switzerland

+41 58 792 63 63

Email