Grace – and impact – under pressure
Have you ever watched a swan as it glides across a river or lake? It’s the epitome of calm and effortless grace – until you look more closely and see those powerful legs and webbed feet propelling it along, just below the surface. Running an NGO is very similar: maintaining your poise as you move towards your goals, especially if the water’s choppy or the wind’s against you, requires a lot of hard work and expertise behind the scenes. The more efficiently this work can be done, the more successfully the NGO will be able to operate.
In our consulting practice for NGOs at PwC we’ve seen nonprofits under growing pressure to deliver and make an impact. They’re expected to meet the needs of different stakeholders – from donors and funding bodies to the groups they support or advocate for ― often with limited resources, and frequently in as cut-throat a competitive environment as any private-sector business. NGOs are under close scrutiny to manage costs, spend funds wisely and run programmes efficiently to increase and sustain impact. Donors accustomed to digital in every area of their lives expect more sophisticated, immediate, transparent and personalised experiences when they choose to support an organisation. NGOs also face the challenge of sustaining their impact by improving donor engagement (primarily by getting to know their supporters better), optimising their operational model and becoming more agile so they can deal with fluctuations in funding. And then, of course, there’s the pandemic: COVID-19 has created additional stress by increased demand for many NGOs’ services but at the same time curtailing many of their traditional fundraising methods.
«We have chosen to partner with Salesforce.org because we’ve seen in practice how its technology can empower NGOs and help them address all the pain points highlighted above.»
There’s no magic wand to resolve these tensions. But there are highly effective best practice solutions and technology. How does a 31% increase in donor retention sound? A 48% improvement in constituent conversion? Or a 31% reduction in service costs? These are some of the measurable benefits NGOs are already reporting from using the Salesforce Nonprofit Cloud, a digital platform built specifically for their needs. We have chosen to partner with Salesforce.org because we’ve seen in practice how its technology can empower NGOs and help them address all the pain points highlighted above.
To give you an idea of how a digital platform might work for your NGO, here are some of the areas it can address and the concrete improvements that can result.
Please get in touch if you’d like to discuss ways PwC and Salesforce.org could help power your mission and meet the challenges of your NGO effectively and with poise.
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Partner Technology Consulting and Customer Centric Transformation, PwC Switzerland
Tel: +41 58 792 47 97
Director Customer Centric Transformation, PwC Switzerland
Tel: +41 58 792 4754