Crafting the future of scent: how Givaudan pioneers innovation

Swiss innovation: a global leader with a legacy

CEO insights

Who invented it? The Swiss! While this may be an exaggeration, there is some truth in it: Switzerland is the world champion of innovation. For over 200 years, research centres, capital and a global reputation have fostered new ideas.

Text: Luise Dambly (AWP)

Whether in the crevasses of Piz Palü or in the oil tanks of ocean-going vessels, the Elios drone can find its way around without assistance. It owes its flexibility to a simple idea from the animal world: continuing to fly despite collisions. Based on this principle, the start-up Flyability developed the first flying robot with a protective cage and now sells it all over the world – because Elios reduces inspection times in difficult environments from days to hours.

Elios is one of many Swiss developments in recent years. And yet, when people talk about Swiss innovation, they are rarely referring to high-tech, but rather to traditional classics such as Ricola or pocket knives. Perhaps this understatement is itself a Swiss "invention": Switzerland tinkers away quietly – and has been ranked number one in the Global Innovation Index for the past15 years.

Switzerland may not have any raw materials, but it does have ideas. The country’s long-standing tradition of continuous innovation dates back to the inception of industrialisation: the textile dye factories in Basel were followed by the chemical and pharmaceutical industries. The construction of the Gotthard Tunnel marked the start of Zurich as an important financial centre, and the watch industry laid the foundation for today's precision engineering.

“It’s not that I’m so smart, I just stay with problems longer.”

Albert Einstein

Innovation with efficiency

Over the years, Switzerland has thus achieved the status of the most innovative country in the world. According to the Global Innovation Index, this is due to the perfect balance of "innovation input" – that is the framework conditions such as research expenditure and industrial diversity – and "output" are in perfect balance.

Switzerland's lead over its neighbouring countries is significant. According to the European Innovation Scoreboard, Swiss SMEs introduce more than one and a half times as many product innovations as the European Union average. This commitment to innovation is evident in various aspects of daily life, from the coffee capsules that many of us rely on in the morning to advanced hearing aids that facilitate social engagement, and blockchain technology that ensures secure online banking.

The latest innovation survey of the Economic Research Centre at ETH Zurich (KOF) finds that more than one-third of Swiss companies consistently generate around one-third of their revenue from innovative products and services. What is remarkable is that Switzerland registers more patents per capita than any other country in the world, despite investing relatively little in research and development. With an expenditure of around 3.3 per cent of gross domestic product, Switzerland ranks "only" seventh, according to the Global Innovation Index.



Innovation landscape

How does Switzerland achieve this high level of innovation? The creator of some of 20th century the most innovative ideas – Albert Einstein – said: "It's not that I'm so smart, I just stay with problems longer." Innovation is thus the result of hard work, dedication and the perseverance. Switzerland's focus on linking its research landscape with industry is a key aspect of its success in innovation, leading to a high rate of joint publications between enterprises and the public sector, according to the European Innovation Scoreboard. And it doesn't stop at theory: in 2024 around three spin-offs emerged from ETH Zurich every month, and two from EPFL Lausanne.

Innovation at the interface between research and industry is actively promoted, for example through the state-run Innosuisse programme. Funding of research cooperation between firms and universities increases firm performance substantially, according to KOF. While representing only around one per cent of total R&D expenditure, company sales increase by almost a third over five years.

This guarantees that innovation is not only driven by large corporations such as the pharmaceutical companies Novartis and Roche, but also by SMEs, which are vital to the Swiss economy. The diversity of innovation this creates is reflected in a wide range of patent applications, from transport technologies to biotechnology.

The ICT sector has been particularly successful commercially, followed by cleantech and biotech. As the annual Venture Capital Report shows, they receive the most venture capital and are closely linked to the university centres of Zurich, Lausanne, Basel, Bern and Geneva.

25.9

billion CHF expenditure in R&D in 2003

Diversity breeds inventiveness

However, innovation requires more than money. Because ideas come from people – and the more diverse those people are, the better. Research around the world shows that teams with a mix of different backgrounds develop more creative solutions and are more successful economically. For example, management teams with an above-average proportion of women achieved twice as good a share performance as management teams with a below-average proportion of women.

But when it comes gender diversity, for example, Switzerland has room for improvement. Women are underrepresented in start-ups, management and research. In contrast, the Swiss corporate landscape is characterised by a strong emphasis on cultural diversity. In addition to the four national languages, migration also plays an important role: according to Avenir Suisse, almost 80 per cent of all unicorn start-ups owe their existence to international specialists. And that is typical for Switzerland. More than half of the companies in the Swiss Market Index (SMI) were originally founded or co-founded by non-Swiss nationals.

In the global competition for skilled workers, Switzerland stands out with its quality of life. Despite the high costs, it is currently regarded as one of the most attractive business locations worldwide, as indicated by its position in the IMD World Competitiveness Ranking.


Source: Federal Statistical Office (BFS)

Innovations over time

From flour sieves to high-tech materials Sefar was founded in the canton of St. Gallen in 1830, during the heyday of the textile industry. At that time, it began producing silk gauze, which was needed for sifting flour in mills, for example. Today, Sefar is a global market leader in the manufacture of high-tech filter cloths, for example for lithium extraction.

From locomotives to high-tech pumps Sulzer was founded in Winterthur in 1834 and started out as an iron foundry. Throughout the 19th and 20th centuries, the company grew into an important manufacturer of engines and industrial equipment. After the oil crisis in the 1970s, Sulzer transformed itself into a global specialist in pumps and separation technologies.

Swiss Innovation
  • 1777 - Automatic winding clockwork
  • 1783 - Mineral water (Schweppes)
  • 1863 - Rack railway
  • 1875 - Milk chocolate
  • 1880 - Bicycle chain
  • 1897 - Swiss pocket knife
  • 1908 - Cellophane
  • 1925 - Zipper
  • 1936 - Cortisone
  • 1941 - Velcro
  • 1938 - LSD
  • 1960 - Artificial hip joint
  • 1970 - Liquid-crystal display (LCD)
  • 1981 - Computer mouse
  • 1986 - Nespresso coffee capsules
  • 2003 - Doodle
  • 2015 - Elios drone by Flyability
  • 2022 - Paper battery

Keeping up the momentum

And yet there are clouds on the Swiss innovation horizon. Innovative strength cannot be taken for granted. It must be nurtured and continually promoted – like the balance wheel of a Swiss watch, which only ticks reliably if it is wound regularly.

There is currently an issue with the innovation mechanism. While R&D expenditure is increasing in relation to turnover, the number of companies conducting research is declining. Smaller companies in particular are scaling back their activities. The quality is also changing. Radical market innovations in the high-tech sector, for example, fell from 6.5 per cent in 2012 to 2.8 per cent in 2022, as figures from KOF show.

These developments have been accompanied by deteriorating conditions, especially for SMEs. Switzerland's participation in the European funding programme Horizon Europe was limited between 2021 and 2024. Previously, the number of SME projects funded by Horizon Europe matched the number of ETH projects funded. As of 2027, the Swiss National Science Foundation and Innosuisse may expect cuts of 10 percent.

At the same time, smaller companies are lagging behind in digitalisation: in 2022, only about one in seven SMEs used initial applications of artificial intelligence, while according to KOF, this figure was one in three for larger companies. Furthermore, the shortage of skilled workers, geopolitical uncertainties and the strength of the Swiss franc are weighing on innovation.


Sources: Federal Statistical Office, Avenir Suisse, Egon Zehnder
* Universities and private sector


Innovation hubs promote progress

At the same time, the start-up scene in Switzerland has developed positively. Although there has been a decline in venture capital since 2022, the long-term trend is positive: over the past ten years, the capital provided in this way has increased fivefold – and modernised Switzerland's innovation structures.

In addition to traditional research institutions and broad-based technology parks, numerous thematic innovation hubs have been set up in recent years through public-private partnerships. An example of this is "Blockchain Valley" in Zug, which today has more start-ups in this field than anywhere else in the world.

However, a research hub alone does not guarantee success – a willingness to take risks is also required. And Switzerland is falling behind on this. From 2020 to 2024, the share of domestic venture capital was only 19 per cent, compared to a European average of 33 per cent and 70 per cent in the United States.

An example of this is “Blockchain Valley” in Zug, which today has more start-ups in this field than anywhere else in the world.

Success through detours

Switzerland's first "hub" may have failed for one important reason: a lack of willingness to take risks. I one of the world's first watches with quartz technology was developed at the Centre électronique horloger (CEH) near Neuchâtel. However, the major Swiss watch manufacturers did not recognise the potential of the invention and did not invest in it – plunging the industry into a serious crisis.

Nevertheless, the development was not a "lost" innovation. The CEH has been reborn as the Centre for Electronics and Microtechnology (CSEM), and it is now a leader in the field of medical technology and photovoltaics. This is an example of true innovation taking flight, much like the drone in a wire cage. Nevertheless, the development was not a "lost" innovation. The CEH evolved into the Centre for Electronics and Microtechnology (CSEM), which is now a leader in medical technology and photovoltaics. This example shows that, like Elios, the drone in a wire cage, true innovations continue to fly. While the path may not always be a straight line, with a few bumps along the way, the direction is right.