It’s clear the GBS landscape has evolved dramatically, embracing technological innovation, workforce agility, and expanded strategic roles. However, the journey is far from over. To fully realise GBS’ potential, companies must keep refining integration strategies, harnessing advanced analytics, and pushing technological innovation—all are critical to keep evolving and shaping the future of global operations.
Looking ahead to 2030, GBS is poised to be more digitally driven and globally integrated, serving as an innovation hub that leverages AI and data to drive unprecedented value. If current trends hold, by 2030 GBS organisations could be core strategic partners deeply embedded in enterprise strategy, significantly aided by their evolution into GCCs.
"Operating models are changing as organisations rethink how value is created. Humans and GBS models are evolving and coming together to shape more adaptive and intelligent enterprises."
Beyond the key aspects already highlighted in the study, there are other important areas within GBS that deserve focused attention. We have summarised these for you below:
The future of HR isn’t about automating the processes people perform, but rather about leveraging technologies to upgrade what people can do. The real promise of GenAI for GBS is to free people from repetitive tasks and enable them to deliver higher-value output for employees. HR leaders shouldn’t chase technology for the sake of tools, but commission it to redefine how organisations empower people.
As businesses face increasing cost pressures, operational complexity, and an increasing demand for digital enablement, many are re-evaluating the role and ownership of their Shared Services Centres (SSCs). Traditionally viewed as cost-effective hubs for transactional work, SSCs are now being reassessed for their broader strategic potential to generate enterprise value.
An emergent response is the SSC buy-out, the strategic divestiture of captive shared service centers to a specialised third-party provider. Far from being a short-term outsourcing decision, it is a strategic lever that can enhance liquidity, reduce total cost of ownership (TCO), strengthen working capital management (WCM), and accelerate digital and AI transformation. When structured effectively, the buy-out provides an immediate capital injection, contractual year-on-year (YoY) cost savings, and a future-ready operating model.
Four ways organisations benefit from an SSC buy-out:
Realising the full value of a buy-out requires more than a commercial transaction. The organisations that succeed are those that take a risk-aware approach anchored in financial transparency and operational targets
GBS was build around the concepts of labour arbitrage, scale and standardisation. That world is disappearing. AI - and especially agentic AI - is shifting advantages from “where work is done” to “how work is orchestrated,” pressuring GBS to reinvent its operating model, talent mix, and technology stack. As intelligent automation absorbs repetitive, rule-base tasks, the wage-rate differential matters less. Modern AI can now reason over unstructured inputs and handle multi-step actions across systems.
So far many AI solutions in the market today remain narrow. They tackle a single step - a document extractor for invoices, a classifier for emails, a bot that updates one system - and then stop. Operations teams still end up “swivel-chairing” between tools and applications, manually copying context, triggering the next step, and reconciling data. This is where agentic, end-to-end AI starts playing its strengths.