From vision to reality

2026 GBS Trends

Datenkultur Public Sektor
  • Insight
  • 10 minute read
  • 29/01/26
Sarthak Mahapatra

Sarthak Mahapatra

Managing Director and Global Business Services Leader, PwC Switzerland

Kevin Gros

Kevin Gros

Senior Manager, Global Business Services, PwC Switzerland

Kingshuk Gupta

Kingshuk Gupta

Senior Manager, Global Business Services, PwC Switzerland

It’s clear the GBS landscape has evolved dramatically, embracing technological innovation, workforce agility, and expanded strategic roles. However, the journey is far from over. To fully realise GBS’ potential, companies must keep refining integration strategies, harnessing advanced analytics, and pushing technological innovation—all are critical to keep evolving and shaping the future of global operations. 

Looking ahead to 2030, GBS is poised to be more digitally driven and globally integrated, serving as an innovation hub that leverages AI and data to drive unprecedented value. If current trends hold, by 2030 GBS organisations could be core strategic partners deeply embedded in enterprise strategy, significantly aided by their evolution into GCCs.

  • GBS operating models – from single centres to global networks: Key benefit is agility: by distributing GBS operations globally, companies tap into talent pools across regions and can provide 24/7 support and scalability
  • Expanding the scope – from transactional support to strategic value: In practice, many GBS organisations are still maturing towards true end to end ownership in 2025
  • Technology and automation – digital transformation in practice: In 2025, 72% of organisations report they are actively implementing automation solutions in their GBS operations, up from 35% in 2020.
  • Data and analytics – the digital backbone of GBS: Many GBS staff are now tasked not only to perform a process but also to analyse data from that process.
  • Talent and workforce – skills, culture, and work models: Skill profiles have shifted towards more advanced competencies.

"Operating models are changing as organisations rethink how value is created. Humans and GBS models are evolving and coming together to shape more adaptive and intelligent enterprises."

Sarthak Mahapatra,Managing Director GBS, PwC Switzerland

Learn more about it by reading our new global GBS study

Beyond the key aspects already highlighted in the study, there are other important areas within GBS that deserve focused attention. We have summarised these for you below:

Topic 1: Human-centric GBS transformation Why GenAI is key for the future of HR

The future of HR isn’t about automating the processes people perform, but rather about leveraging technologies to upgrade what people can do. The real promise of GenAI for GBS is to free people from repetitive tasks and enable them to deliver higher-value output for employees. HR leaders shouldn’t chase technology for the sake of tools, but commission it to redefine how organisations empower people.

AI was exploited end-to-end in the recruitment process, from CV screening and candidates’ assessment to post-interviews evaluation and decision support and offer modeling and creation, leading directly to one successful hire.

GBS is uniquely positioned to lead with GenAI. With a cross-functional, holistic view and access to enterprise-wide data, GBS acts as the conductor of the operational orchestra. Forward-thinking organisations leverage GenAI to recast GBS as strategic advisors and value creators, rooted in process redesign to amplify human judgment. Critical to unlocking GenAI’s potential in GBS (GenGBS) is the right human-in-the-loop.

HR Centers of Excellence (CoE) now drive strategic domains including workforce planning, learning, leadership development, and rewards. Within GBS, CoEs act as global accelerators, connecting insights, standardising best practices, and enabling scale.

AI, automation, and digital platforms are reshaping HR at scale. AI-enabled case management, predictive workforce analytics, and global employee experience platforms reduce manual workload and improve service quality. Freed from repetitive tasks, HR teams can focus on business partnering, skills planning, and organisational design.

Employee experience (EX) has moved from a service concept to a business performance lever. Personalised journeys, seamless digital touchpoints, and globally consistent service standards are becoming core elements of HR delivery in GBS.

  • HR can rely on GenGBS for administrative support (onboarding, payroll, etc.), freeing HR for human-centered tasks like employee development and culture.
  • GenGBS can advise HR on data-driven feedback (sentiment analysis, fairness monitoring, performance trends, compliance, diversity).
  • Governance and compliance become more robust with ethical GenAI oversight, managing data privacy, bias, and audit trails.
  • Treat GenAI as a strategic capability today rather than a quick automation fix. Build a roadmap linking GenAI use in GBS to business outcomes, not headcount reduction.
  • Establish a GBS-led GenAI cross-functional task force (HR, finance, procurement, IT) to prioritise use cases, embed governance, scale adoption, and share best practices.
  • Redesign jobs: analyse roles to separate automation-suited tasks from those requiring human judgment, then invest in missing skills.

Topic 2: Talent and workforce Skills, culture, and work models

HR is undergoing a significant transformation. What used to be a transactional shared service is now emerging as a strategic driver of business value within GBS. As organisations accelerate digital and workforce transformation, HR is increasingly expected to shape capabilities, innovation, and employee experience far beyond traditional service delivery.

AI, automation, and digital platforms are reshaping HR at scale. AI-enabled case management, predictive workforce analytics, and global employee experience platforms reduce manual workload and improve service quality. Freed from repetitive tasks, HR teams can focus on business partnering, skills planning, and organisational design.

HR Centers of Excellence (CoE) now drive strategic domains including workforce planning, learning, leadership development, and rewards. Within GBS, CoEs act as global accelerators, connecting insights, standardising best practices, and enabling scale.

The shift demands digital fluency, data literacy, and strong change management capabilities. GBS organisations must build structured talent pipelines, rotations, and upskilling programs to support this new HR profile.

Employee experience (EX) has moved from a service concept to a business performance lever. Personalised journeys, seamless digital touchpoints, and globally consistent service standards are becoming core elements of HR delivery in GBS.

Topic 2: Shared services buy out A strategic lever for lower TCO, enhanced WCM, and higher end-value

As businesses face increasing cost pressures, operational complexity, and an increasing demand for digital enablement, many are re-evaluating the role and ownership of their Shared Services Centres (SSCs). Traditionally viewed as cost-effective hubs for transactional work, SSCs are now being reassessed for their broader strategic potential to generate enterprise value.

An emergent response is the SSC buy-out, the strategic divestiture of captive shared service centers to a specialised third-party provider. Far from being a short-term outsourcing decision, it is a strategic lever that can enhance liquidity, reduce total cost of ownership (TCO), strengthen working capital management (WCM), and accelerate digital and AI transformation. When structured effectively, the buy-out provides an immediate capital injection, contractual year-on-year (YoY) cost savings, and a future-ready operating model.

Four ways organisations benefit from an SSC buy-out: 

An SSC buy-out enables organisations to release immediate liquidity through an upfront payment from the selected vendor, converting an internal cost centre into a source of liquidity. This transaction can fund strategic priorities, whether reinvestment into digital initiatives, M&A activity, debt reduction, or margin improvement efforts. Importantly, service continuity is preserved while capital is freed.

Third-party providers operate at scale, often with a global delivery footprint, established automation toolsets, and optimised processes. This enables a structurally lower cost-to-serve. Well-designed contracts embed transparent YoY savings, enabling to forecast costs confidently and track performance against measurable commitments.

Operating an internal SSC requires ongoing management attention, technology investment and operational oversight. A buy-out transfers operational responsibility to an external partner, freeing up internal resources to focus on higher-value priorities such as innovation, customer value, and growth.

Service providers bring proven delivery models, modern digital enablers (AI, automation, analytics), and deep functional expertise. By leveraging these capabilities, organisations can rapidly advance their digital agenda, improve service quality, and drive continuous improvement, without the burden of developing or maintaining the capabilities in-house.

Realising the full value of a buy-out requires more than a commercial transaction. The organisations that succeed are those that take a risk-aware approach anchored in financial transparency and operational targets

The first step is determining the financial and strategic value of the SSC. This involves analysing a combination of factors, including:

  • Current cost and operational efficiency 
  • Talent profile and delivery location
  • Process scope, complexity, and maturity
  • Asset integration with wider business functions

A balanced deal structure aligns the upfront payment with ongoing contractual benefits, such as savings commitments and transition support.

Realistic YoY savings projections are a core part of the buy-out business case. These should be grounded in a clear understanding of:

  • Existing and future cost drivers (e.g., labour, technology, facilities)
  • Efficiency levers available to the vendor (e.g., process automation, location strategy, standardisation)
  • Transformation potential over the contract period

In parallel, a risk-adjusted assessment should be carried out to ensure no service disruptions and business continuity. A robust mitigation plan covering governance, communication, change management, dependencies and contingency should be defined before execution.

Selecting the right service provider is critical to success. A structured RFP and evaluation process should be deployed to assess vendors across:

  • Functional expertise and sector relevance
  • Geographic coverage and service scalability
  • Operational maturity and digital capability
  • Cultural alignment and change readiness
  • Commercial proposal

Topic 3: The agentic advantage How end-to-end AI Is rewriting GBS

GBS was build around the concepts of labour arbitrage, scale and standardisation. That world is disappearing. AI - and especially agentic AI - is shifting advantages from “where work is done” to “how work is orchestrated,” pressuring GBS to reinvent its operating model, talent mix, and technology stack. As intelligent automation absorbs repetitive, rule-base tasks, the wage-rate differential matters less. Modern AI can now reason over unstructured inputs and handle multi-step actions across systems.

So far many AI solutions in the market today remain narrow. They tackle a single step - a document extractor for invoices, a classifier for emails, a bot that updates one system - and then stop. Operations teams still end up “swivel-chairing” between tools and applications, manually copying context, triggering the next step, and reconciling data. This is where agentic, end-to-end AI starts playing its strengths.

Agentic AI combines understanding, planning, and action. It can read contracts, emails, and PDFs; infer intent; follow SOPs; and take actions across multiple systems with human-in-the-loop governance. Crucially, when APIs are unavailable or impractical, agents can operate like trained employees - navigating user interfaces, logging into portals, filling forms, and documenting actions - while using computer vision and LLMs to understand screens and content. Vendors exemplify this shift by enabling agents to execute entire workflows that span web portals, desktop applications, legacy ERPs, and case management systems without waiting for IT to expose new integrations.

Imagine the example of Source-to-Pay; An agent ingests invoices from email and portals, extracts fields, validates against PO and goods-received notes, queries discrepancies, negotiates minor corrections within policy, updates the ERP, and closes the case - with a complete audit trail of every action and communication. If a supplier portal lacks an API, the agent signs in, navigates screens, downloads documents, and updates records like an associate would.

Before jumping into action - beware automating broken processes. Clarify policies, standardise data, and simplify steps before scaling automation. Enforce a central intake and governance for AI initiatives to avoid security and compliance gaps. Treat agent logs and traces as first-class controls; they are your new audit trail.

Get in touch

Sarthak Mahapatra

Managing Director and Global Business Services Leader, PwC Switzerland

+41 79 570 17 32​

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