Information is key: Why KYC is becoming a strategic advantage for family offices

In this episode of our Family Offices podcast, we’re joined by Eduard Captan, one of our KYC specialists at PwC Switzerland whose focus is on private clients and family offices. The conversation explores why “KYC is not just KYC”: beyond AML and source of wealth, family offices increasingly need a joined-up view of reputational risk, sanctions exposure, PEP relationships and adverse media – and how these factors can affect assets and structures.

Eduard also shares a practical way to reduce recurring friction with banks and counterparties: building a robust, fact-based “financial biography” that explains how wealth was accumulated – from the first dollar to the most recent – and how structures evolved across jurisdictions and time.

Finally, we look at what technology (including automation and AI) can and can’t do in due diligence, and why human judgement still matters to connect the dots, especially when information is incomplete or hard to verify across regions.

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