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The fund management industry is at a turning point. With maturing blockchain technology, evolving regulations and growing institutional interest, tokenised funds are gaining traction as on-chain investment vehicles that generate yield. Our latest publication examines how tokenising fund units is already transforming ownership, distribution and operations. It further outlines how a broader structural impact can materialise.
The tokenised asset universe has grown more than fourfold since early 2025, from USD 5.7 billion to over USD 30 billion. Tokenised money market funds holding US Treasury debt currently amount to almost USD 15 billion, making up the largest share of tokenised assets with 47%.
Evolution of tokenised assets. Source: RWA.xyz. (May 2006).
Other tokenised asset classes - real estate, commodities, private credit and private equity - are developing but remain at earlier stages. Tokenised Treasuries have benefited from the dollar's global role, the depth of the US Treasury market, and the presence of major tokenisation platforms based in the US.
Market projections suggest continued growth. Industry estimates indicate tokenised fund AUM could reach USD 235 billion by 2029. PwC's 2025 Asset and Wealth Management Survey notes that 38% of asset managers view tokenisation as a significant driver of revenue growth by 2030.
Tokenisation creates programmable digital ownership without changing the fund’s legal structure or underlying assets. In the near term, the clearest benefits will tend to be in process automation, controlled transferability and digital distribution enablement. Over time, as on-chain payment rails, market liquidity and industry standards mature, more structural efficiency gains may emerge. For financial institutions, the strategic question is therefore not whether tokenisation will universally replace existing infrastructure, but where it can deliver measurable value under current market conditions:
Our in-depth analysis focuses on the high-impact areas: distribution, subscription and redemption, and income distribution. In these areas, tokenisation most fundamentally alters the traditional workflow by reducing intermediaries, automating manual processes through smart contracts and replacing fragmented record-keeping with a single blockchain-based ownership ledger.
Tokenised funds represent ownership as programmable tokens on blockchain, while the legal vehicle and assets can stay traditional. To successfully set up tokenised fund structures, companies must first understand what foundational elements are critical:
Switzerland has established a coherent legal framework for tokenised funds by integrating distributed-ledger technology into existing financial market laws, allowing fund units to be directly tokenised on blockchain under the Collective Investment Schemes Act without creating new product classes or requiring special structures.
Key regulatory focus areas include ensuring DLT registers meet legal requirements, updating investor disclosures to address technology and cyber-risks, implementing on-chain AML/KYC whitelisting and managing outsourcing and IT governance through FINMA standards.
The structural constraints of the traditional fund share model are embedded features of legacy infrastructure. Tokenised shares offer a mechanism to address selected inefficiencies today while establishing a foundation for more synchronised ownership management over time.
The trajectory, however, will depend less on technological feasibility than on coordinated ecosystem evolution. In this context, tokenisation should not be understood as a replacement of the existing fund architecture, but as a gradual reconfiguration of the ownership layer, one that requires alignment across the full market infrastructure to achieve scale.
PwC’s expertise in asset management, digital assets and Swiss/European regulation can help guide institutions from strategy definition and target operating model design to fund launch. Read our report for more detailed insights and reach out if you would like to continue the conversation in more depth.
Chris Girling
Director, AWM Strategy & Transformation, Digital Asset CoE Lead, PwC Switzerland
+41 79 238 62 78
Olga Voldiner
Senior Manager, Strategy & Transformation, Digital Asset CoE, PwC Switzerland
+41 58 792 44 00
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