In addition to an overview of the general transaction environment in the Swiss CM sector, the publication delivers comprehensive insights into the past and current valuation levels of eight sub-sectors within consumer products, retail, and hospitality & leisure, covering the entire Swiss CM market, as well as sector-specific growth rates and margins.
Explore our latest Consumer Markets M&A Report for key insights on trends, valuations, and sector dynamics, alongside PwC’s strong global track record in navigating today’s market conditions. Global Consumer Markets deal volumes were broadly stable in H2 2025, while deal values rose strongly, supported by a handful of megadeals and improving larger-ticket activity. In Switzerland, Consumer Markets deal volumes fell sharply in Q3 2025 before rebounding strongly in Q4, although activity remained below the higher run-rate seen in 2022–2023. Corporate buyers continued to dominate, while cross-border transactions remained a key feature of the market.
Valuations remain below 5-year averages across most subsectors, reflecting continued discipline in the market. At the same time, early signs of recovery are emerging: Buyers are focusing on resilient margins, scalable platforms, and integration-ready assets, while broader strength in H2 2025 deal values points to improving confidence. As the market becomes more selective, operational performance and clear value creation remain central to successful transactions.