Secure identities and reduce risks by leveraging state of the art processes and tools that fit your needs
The rapid expansion of cloud adoption, the shift towards Identity as the new security perimeter, and the rise of artificial intelligence are fundamentally reshaping Digital Identity requirements and increasing overall solution complexity. In parallel, the rapid growth of non‑human identities—such as service accounts, APIs, bots, and machine identities—together with the emergence of agentic AI systems capable of autonomous action, is significantly expanding the identity attack surface and redefining how trust and access must be governed.
Against this backdrop of an evolving and increasingly diversified threat landscape, regulatory frameworks such as the Swiss nFADP and NIS2 play a critical role in setting clear expectations for security, privacy, and accountability, while complementing broader strategic drivers of Digital Identity initiatives. Addressing these challenges requires organizations to ground their cybersecurity strategies in clear business and risk objectives, while leveraging the advanced capabilities of modern Digital Identity solutions—including AI‑driven controls, cloud‑native scalability and security, and integrated privacy and compliance features—to maintain resilient, efficient, and future‑ready identity and access management environments
We identify and address three primary domains as the key areas of focus for implementing a robust identity and access strategy.
Efficiently managing employee identities and access is crucial for enhancing business efficiency and user experience. By utilising automated processes and user-friendly interactions, organisations can ensure seamless identity lifecycle management. This approach is key to improving operational efficiency and delivering high-quality user experiences within the corporate environment.
Workforce IAM must evolve to manage both human users and the machine identities and AI agents that increasingly operate on their behalf.
Businesses are challenged with managing diverse workforce identities for secure collaboration with partners and remote employees amidst regulatory pressures and cybersecurity threats. Effective digital identity solutions are essential to protect assets, ensure compliance, and stay ahead of evolving legal requirements. Proactive workforce identity management safeguards against security risks and streamlines compliance processes, benefiting stakeholders like shareholders, employees, and customers. By prioritising workforce identity, organisations build digital trust, protecting data and fostering a secure environment for collaboration in today's dynamic work landscape.
We offer a comprehensive suite of services for workforce digital identity.
Managing customer identities brings a set of specific constraints involving heavy scalability, availability, and state-of-the-art user experience. Proper management of B2C identities requires carefully considering the information system's exposure to many externals with potentially no cybersecurity sensitivity.
CIAM increasingly must account for non‑human and AI‑enabled actors operating within digital ecosystems, with strong controls around trust, consent, and accountability.
Organisations must harmonise customer experience, security and costs to create a powerful CIAM solution that enhances customer satisfaction, loyalty, and revenue. CIAM solutions need to provide seamless and personalised experiences while ensuring security and compliance with regulations like GDPR and CCPA. Businesses also face the challenge of managing costs, maintaining agility, and enabling new business opportunities through effective CIAM implementation. By addressing these challenges, organisations can foster a customer-centric approach and drive business growth.
Privileged access holders are amongst the riskiest users in the entire organisation. As such, their entitlements should be tightly controlled using modern dedicated processes and tools to ensure proper tracking and auditability to avoid critical disruptions to the organisation’s core business functions.
Non‑human identities and agentic AI represent a new class of privileged identities, requiring the same—if not stronger—controls as traditional human administrators.
Customer challenges regarding privileged access management include the need to adapt to rapidly evolving security risks such as threat actors, insider threats, and credential theft. The widespread adoption of remote work and cloud-based systems has increased the risk, requiring proactive measures to protect organisations from cyber threats. Many organisations struggle with maintaining visibility and control over high-risk permissions, both on-premises and in the cloud, especially when it comes to privileged accounts. Gaining control over these accounts is crucial for a modern security strategy to protect data and resources from cyber-attacks. Implementing Privileged Access Management (PAM) can help reduce the risk of compromised accounts, provide insights and control over privileged access, increase operational efficiency, and empower regulatory compliance
By leveraging our global strategic partnerships with leading vendors such as Microsoft, CyberArk, ForgeRock, SailPoint, and Okta, PwC enhances the efficiency and reliability of Digital Identity project delivery. These collaborations empower us to provide cutting-edge solutions, seamlessly integrating best-in-class technologies that meet evolving compliance requirements and drive sustainable business growth for our clients
https://pages.pwc.ch/view-form?id=701Vl00001895kvIAA&embed=true&lang=en
Tanushree Chakraborty