Swissness Law

In summer 2013, the new “Swissness” legislation was agreed by the Swiss parliament. The objective of the new legal framework is to provide long-term security to the added value delivered by the brand “Switzerland”. On 2 September 2015, the Federal Council approved regulations for the implementation of the Swissness legislation and the complete legislative package came into force as of 1 January 2017.

In order to be able to continue to utilise “Swissness” for their products and services, businesses have to demonstrate that they adequately fulfil the statutory criteria for “Swiss origin”. This enables them to continue to use the “Switzerland” brand. The minimal required level of Swissness will vary depending on the product category (natural products, foodstuff, industrial/other products, services).

Our Swissness services

Consulting on the new Swissness legislation

  • General consulting on the new Swissness legislation
  • Calculating manufacturing costs in accordance with the new Swissness criteria
  • Documentation on the fulfilment of the Swissness criteria

Consulting about supply structures and process workflows

  • General advice about supply structures and process workflows
  • Advice on relocation of production centres in Switzerland

Access to our know-how and our network

  • Support in negotiations at federal level with the Swiss Federal Institute of Intellectual Property (IPI) and the Federal Office of Agriculture (FOAG)

Our experts

Simeon L. Probst

Partner, Customs & International Trade, PwC Switzerland

+41 58 792 53 51

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Christina Haas Bruni

Senior Manager, Customs & International Trade, PwC Switzerland

+41 58 792 51 24

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