Increasingly complex trade-offs for business decision-makers

Sustainability, trade, and industrial acceleration

Sustainability, Trade, and Industrial Acceleration
  • Insight
  • 5 minute read
  • 20/07/26
Dr Sebastian Klotz

Dr Sebastian Klotz

Senior Manager | Trade, Technology, and Sustainability, PwC Switzerland

Business decision-makers based in the European Union (EU) face an increasingly complex trade-off: On one side – the supply side – certain EU sustainability and trade regulations make it progressively more expensive to import certain raw materials and intermediate products required in production. On the other side – the demand side – the EU is planning to stimulate the demand for products “Made in EU”. Simply put: First, it gets more expensive for businesses to import non-EU intermediary products. Second, the use of non-EU intermediary products may hinder businesses to benefit from the increased demand for “Made in EU” products. 

This combination of constrained supply of non-EU pre-products and the boosted demand for EU-made products may indeed impact key factors decisions-makers should consider when strategically assessing their business model. This is particularly the case for businesses that rely on iron and steel products for their production and operations as illustrated and discussed in more detail below (Figure 1).

Figure 1: Steel products are subject to EU sustainability, trade, and industrial acceleration regulations

cbam fig 1

Note: Author’s visualisation based on European Union (2025)i, European Commission (2025)ii, and European Commission (2026)iii. * indicates product groups that are considered for the CBAM product scope expansion in 2028 (European Commission 2026iv and European Council 2026v).

The supply side 1: Sustainability – The EU Carbon Border Adjustment Mechanism (CBAM)

The EU Carbon Border Adjustment Mechanism (CBAM) is designed to level the competitive playing field between imported and domestically produced carbon-intensive products such as cement, aluminium, fertilisers, iron and steel, hydrogen, and electricity. In a nutshell, CBAM applies the carbon price paid by domestic produces in the EU Emissions Trading System (ETS) to imported productsv.

After a transitional period (October 2023 – December 2025), CBAM entered fully into force on 1 January 2026. Since then, only businesses that successfully applied for authorised declarant status can import CBAM-products. In addition, businesses need to partially offset the emissions embedded in their imports by purchasing CBAM certificates which are priced based on the ETS. 

CBAM currently applies to a range of carbon-intensive products. With 84%, however, iron and steel account for the large majority of CBAM products. These iron and steel products are widely used in industries like construction, manufacturing, transportation and infrastructure development, and range from raw materials (e.g. ores, pig iron, and ferro-alloys), to semi-finished products (e.g. ingots, flat-rolled products, bars, rods, and wires), and finished goods (e.g. tubes, pipes, structures, containers, and fasteners). In 2028, the product scope of CBAM is expected to be expanded to additional downstream iron and steel as well as aluminium products including machinery and mechanical appliances, vehicles and vehicle parts, construction materials, and other metal productsvi (Figure 2).

Figure 2: The product scope of CBAM is likely to be extended significantly

Note: Author’s calculation and visualisation based on European Union (2023)viii, European Commission (2025)ix, Council of the European Union (2026)x, and European Parliament ENVI Committee (2026)xi. *This represents the proposal of the ENVI Committee.

For businesses, CBAM results in both direct and indirect additional costs for importing. The direct costs are primarily linked to the purchasing of CBAM certificates to partially offset embedded emissions. The indirect costs are related to the increased need to engage with suppliers, to collect and process data, and to establish responsibilities for reporting as well as the strategic planning of imports to reduce financial exposure.

The supply side 2: Trade – The EU Steel Overcapacity Regulation (Tariffs)

As outlined in detail in a previous articleix, the majority (63%) of iron and steel products that currently fall under CBAM, also fall under the recently introduced EU steel overcapacity regulation “aimed at addressing the negative trade-related effects of global overcapacity on the EU steel market.”x This regulation entered into force on 1 July 2026 and replaced the current EU steel safeguard measures which have been in place for eight years but could not be extended. In a nutshell, this regulation reduces the overall volume of steel tariff-rate quotas (i.e. the quantity above which a tariff becomes applicable) by about 50% compared to 2024 and doubles the out-of-quota duty from 25% to 50%. In other words, tariffs will become applicable twice as quick and be twice as high.

Figure 3: Many steel products fall under both CBAM and the EU steel overcapacity regulation

cbam only

Note: Author’s calculation and visualisation based on European Union (2025)xi and European Commission (2025)xii. The numbers indicate the products at the Combined Nomenclature (CN) 8-digit level.

The demand side: the EU Industrial Accelerator Act (IAA)

While sustainability (i.e. CBAM) and trade (i.e. tariffs) regulations make it increasingly expensive for EU based businesses to import steel products, the European Commission (EC) is proposing an Industrial Accelerator Act (IAA) that aims to increase the share of manufacturing in EU gross domestic product (GDP) from 14% in 2024 to 20% by 2035xiv. To do so, the EC plans to accelerate permit processes for industrial and decarbonisation projects, regulate foreign investment in emerging industries, establish industrial acceleration zones to boost manufacturing, and promote strategic sectors with EU origin and low-carbon public procurement rules. These measures are focused on net-zero technologies, the automotive industry, and energy-intensive industries such as the manufacture of basic metals. A preliminary analysis indicates that around 86% of the iron and steel products currently falling under CBAM would also fall under the IAA.  

“Made in EU” vs “Made in Europe” vs “Made with Europe”

In summary, while the cost of importing steel products into the EU increases due to CBAM and steel tariffs, domestic producers of these very products may be able to benefit from the IAA. While the proposed IAA explicitly establishes a “Made in EU” framework, it is important to point out that countries with relevant bilateral EU trade agreements and members of the World Trade Organisation’s Agreement on Government Procurement (WTO GPA) may also benefit from the IAA.  

For Swiss businesses, this regulatory environment is complex. Imports of Swiss origin to the EU are exempted from CBAM as the Swiss and EU ETS have been linked since 2020xv. Imports of Swiss steel to the EU, however, are not exempted from the EU steel tariffsxvi. With regards to the IAA, it is expected that Switzerland will be considered as a “trusted partner” that, as a close economic partner to the EU and participant in the WTO GPA, will be treated equally to EU businesses in certain public tenders under the IAAxvii

For decision-makers it will therefore be important to monitor the regulatory developments closely. With regards to CBAM, this should include the proposed scope expansion to downstream products. In the context of the steel tariffs, the focus should lie on the country-specific tariff-free quotas. For the IAA, the proposal’s legislative progress and the potential changes requested by the European Parliament and the Council of the European Union should be considered. In addition to these regulations, decision-makers should also keep a close eye on regulations such as the EU’s Ecodesign for Sustainable Products Regulation (ESPR) and the associated Digital Product Passport (DPP) which both identify steel as a priorityxviii.

What is next?

In this article, we highlighted the regulatory developments that may lead simultaneously to a constrained supply of non-EU pre-products and a boosted demand for EU-made products. For affected businesses that poses questions in the short, medium, and long run. 

In the short run, decision-makers need to understand if they are impacted by CBAM and steel tariffs and how much these regulations affect their costs. At the very least, they need full visibility on the types and quantities of products they import from different countries.

In the medium run, the question should be addressed as to how to reduce the financial exposure within the existing set-up. In the context of CBAM, decision-makers may look into reporting based on actual data rather than default values as well as into strategically timing their imports to benefit from fluctuating carbon prices.

In the long run, decision makers may consider changing the set-up altogether. Given the constraints on the supply side driven by CBAM and steel tariffs and the demand stimulated by the IAA, businesses may indeed evaluate a reorganisation of their supply and value chains. 

If you are interested in exploring these questions further, please do reach out to learn more about our expertise on:

  • CBAM and tariff compliance and governance.

  • Financial modelling and hedging strategies related to CBAM. 

  • Restructuring supply chains and supporting incentives for emission reduction technologies.   

i. European Union (2025). Consolidated text: Regulation (EU) 2023/956 of the European Parliament and of the Council of 10 May 2023 establishing a carbon border adjustment mechanism. Available here. Last accessed 1 June 2026.

ii. European Commission (2025). Proposal for a regulation of the European Parliament and of the Council addressing the negative trade-related effects of global overcapacity on the Union steel market. Available here. Last accessed 1 June 2026.

 iii. European Commission (2026). Proposal for a Regulation on establishing a framework of measures for accelerating industrial capacity and decarbonisation in strategic sectors (Industrial Accelerator Act). Available here. Last accessed 1 June 2026.

iv. European Commission (2026). Proposal for a Regulation on establishing a framework of measures for accelerating industrial capacity and decarbonisation in strategic sectors (Industrial Accelerator Act). Available here. Last accessed 1 June 2026.

v. There has been a debate on whether CBAM is a sustainability or trade measure. In various statements, the European Commission stresses that CBAM is an environmental measure and not a trade measure. See here, for example, where the European Commission states: “Neither CBAM nor this proposal [on extending CBAM to downstream products] are unilateral trade measures. They are environmental measures designed to avoid carbon leakage.

vi. European Commission (2025). Proposal for a regulation of the European Parliament and of the Council amending Regulation (EU) 2023/956 as regards the extension of its scope to downstream goods and anti-circumvention measures. Available here. Last accessed 1 June 2026.

vii. European Union (2025). Consolidated text: Regulation (EU) 2023/956 of the European Parliament and of the Council of 10 May 2023 establishing a carbon border adjustment mechanism. Available here. Last accessed 1 June 2026.

viii. European Commission (2025). Proposal for a regulation of the European Parliament and of the Council amending Regulation (EU) 2023/956 as regards the extension of its scope to downstream goods and anti-circumvention measures. Available here. Last accessed 1 June 2026.

ix. PwC Switzerland (2026). The link between CBAM and upcoming EU steel tariffs. Available here. Last accessed 1 June 2026.

x. Council of the European Union (2026). Council and European Parliament strike deal to protect EU’s steel industry from global overcapacity. Available here. Last accessed 1 June 2026.

xi. European Union (2025). Consolidated text: Regulation (EU) 2023/956 of the European Parliament and of the Council of 10 May 2023 establishing a carbon border adjustment mechanism. Available here. Last accessed 1 June 2026.

xii. European Commission (2025). Proposal for a regulation of the European Parliament and of the Council addressing the negative trade-related effects of global overcapacity on the Union steel market. Available here. Last accessed 1 June 2026.

xiii. PwC Switzerland (2026). The link between CBAM and upcoming EU steel tariffs. Available here. Last accessed 1 June 2026.

xiv. European Commission (2026). Proposal for a Regulation on establishing a framework of measures for accelerating industrial capacity and decarbonisation in strategic sectors (Industrial Accelerator Act). Available here. Last accessed 1 June 2026.

 xv. PwC Switzerland (2025). Linking European emission trading systems and carbon border adjustment mechanisms: A brief note on the EU, UK and Switzerland. Available here. Last accessed 1 June 2026.

xvi. PwC Switzerland (2026). The link between CBAM and upcoming EU steel tariffs. Available here. Last accessed 1 June 2026.

xvii. economiesuisse (2026). "Buy European": First positive signals for Switzerland. Available here. Last accessed 1 June 2026.

xiii. European Parliament and Council of the European Union (2024). Regulation (EU) 2024/1781 of the European Parliament and of the Council of 13 June 2024 establishing a framework for the setting of ecodesign requirements for sustainable products, amending Directive (EU) 2020/1828 and Regulation (EU) 2023/1542 and repealing Directive 2009/125/EC. Available here. Last accessed on 1 June 2026.

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Dr. Antonios Koumbarakis

Partner, Sustainability & Strategic Regulatory, PwC Switzerland

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Erik Steiger

Partner, Sustainability Tax & Legal Leader, PwC Switzerland

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Simeon Probst

Partner, Leader Customs and International Trade, PwC Switzerland

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Dora Forgacs

Director, Sustainability & Strategic Regulatory, PwC Switzerland

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Dr Sebastian Klotz

Senior Manager | Trade, Technology, and Sustainability, PwC Switzerland

+41 79 891 22 89

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