Our latest study, commissioned by the SWISS MEDIA ASSOCIATION, provides you with in-depth insights and food for thought into the current and future Swiss advertising market. We combine 20 expert interviews, a broad survey of members of the Swiss Federation of Advertisers and long-standing PwC market research to give you a comprehensive picture based on facts and market opinions.
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Find out how current consumer behaviour, global campaign strategies and technologies such as artificial intelligence are shaping the Swiss advertising market – and why journalistic media continue to play a central role thanks to their credible environments.