Bolster your digital business model with customer experience management
PwC and Adobe
The key to marketing excellence
Trust is the currency of modern B2C and B2B customer experiences. Adobe Experience Cloud is the technology at the heart of building that trust. PwC helps companies deliver trust with our Business, eXperience, and Technology (BXT) approach to digital and marketing transformations.
PwC’s experts will support the smooth integration of Adobe Experience Cloud into your existing MarTech portfolio and turn the technical opportunities offered by Adobe products into real-world advantages.
PwC Adobe Alliance: When every experience matters
A holistic approach
Embodying “strategy through execution”, we take a holistic approach and combine business, experience and technology (BXT) to create a unique and integrated customer experience (CX).
Agile action
PwC and Adobe believe the customer is always the focus. With our expertise, we can assist you in creating personalised 360° experiences that cater precisely to customer needs.
Proven expertise
At our company, we rely on Adobe products for our websites and marketing efforts. Our extensive experience and confidence in Adobe have enabled us to assist clients in various projects and enhance their brand visibility.
Our services – powered by Adobe
- Adobe tech stack implementation
- Target operating model
- Analytics
- Marketing Planning
- Customer Experience
Adobe tech stack implementation
Creating personalised and unique customer experiences across all touchpoints and channels in real time is both a challenge and an opportunity. Adobe Experience Platform (AEP) is a powerful, open system for transforming all your data into real-time customer profiles. The combination of PwC’s consulting experience and industry expertise with AEP enables us to build a perfectly coordinated tech stack by seamlessly integrating all existing technologies into AEP and expanding them with the appropriate solutions. This enables us to help you implement a uniform data structure and taxonomy to link data from different sources.
Target operating model
PwC can assist you in developing an agile target operating model and a global rollout approach, providing support across all phases – from developing a pilot with relevant use cases to implementing a rollout in different regions with market-specific adjustments and providing continuous support for operational use. PwC’s experts have many years of experience with various Adobe programs, allowing us to apply a proven approach that ensures a successful global rollout and sustainable enablement of your employees.
Analytics
If you want to find out which KPIs are particularly relevant to your business and how to record and consolidate them, you might want to think about a suitable analytics tool. Depending on your needs, the state-of-the-art Adobe Analytics and Adobe Customer Journey Analytics tools could be beneficial for you. PwC can advise and support you with collecting, consolidating and cleaning the relevant data through the use of dashboards and reports to convert data into a comprehensible and user-friendly format, generating real-time insights that help you make data-driven decisions and establishing closed-loop marketing capabilities in your company.
Marketing Planning
Would you like to make more targeted use of your customer data to improve your strategic marketing planning and campaign management? Then PwC’s specialists can offer the support you need with selected Adobe products. Our team will work with you to develop tailor-made solutions to optimise your planning processes and controls, and provide tools to increase the effectiveness of your marketing campaigns. We also use automation and data analytics, allowing your campaigns to be optimally planned and oriented towards your customers, which can achieve long-term customer loyalty and sustainable results for your company.
Customer Experience
Adobe has long been a company known primarily for its creative tools. But Adobe’s new Experience Cloud goes further, introducing a solution that brings creativity and data together. Adobe’s aim is to meet a strong client demand for creative applications with data interfaces. With PwC’s cross-industry consulting experience, we can work with you to discover the potential that immersive technologies like the Metaverse can offer you and your customers. Let’s innovate together and shape tomorrow’s marketing ecosystem.
Industry accolades
As a global Adobe Platinum Solution Partner, PwC enables CMOs, Chief Data and Analytics Officers, customer-driven executives and their networks to craft innovative brand activations, help deliver memorable experiences, improve marketing operations and increase ROI.
PwC named
A Leader in Forrester Wave™: Customer Experiences Practices 2020
“Marketing teams are the catalysts for companies to tailor customer experiences and foster loyalty in a fiercely competitive market. Partnering with Adobe, we can unlock potential, pinpoint value, and deliver bespoke solutions to boost sales and enhance user loyalty.”
Roger Lay,Partner, Customer Transformation, PwC Switzerland