Unlock deeper customer insights with a science-backed behavioral platform
Where psychology meets AI: The new era of personalisation
Understanding what drives people has never been more difficult
With the barriers of digitalisation, limited relevant data and lack of personal interactions, it can be challenging to truly understand a customer’s personality and thoughts and to turn them into valuable insights. Traditional methods, such as focusing on past transactions or navigation patterns, limit our understanding.
Additionally, regulations and low engagement pose further hurdles. Privacy regulations reduce the amount of data available, and the absence of third-party cookies makes it harder to track user behaviour. Shockingly, Forbes reports that 65% of emails are being ignored.
But not to worry, because we as PwC collaborate with BestFit a new and easy-to-apply behavioural science-based platform based on Nobel prize-winning academic research.
The solution
Our approach is all about empowering our corporate clients to maximise the engagement with their customers with a superb customer experience while capturing valuable data to predict future behaviour, e.g. at the point of sale. By adding the human factor in digital interactions and merging behavioural science with IT, we create a powerful combination. The psychographic-based gamification techniques ensure a people-centric approach, providing real-time and predictive insights into personalities from a 360º perspective.
Data integrity is a priority for us. We rely on first-party data directly obtained from individuals, ensuring GDPR compliance and building trust. With this high-quality data, we unlock the potential for hyper-personalisation within minutes, giving you a competitive advantage in engaging your customers. Prepare for increased opening rates and connect with your audience.
Join us on this journey to understand what truly drives people in this era of digitalisation. Together, we can overcome the barriers and find the best fit solution for your industry.
Industries
Commercial
Achieve growth: Generate and convert leads, upsell and cross-sell products, improve Net Promoter Score (NPS), renewals, and referrals. Increase customer engagement and loyalty, identify top products, personalise presentations for each client and empower agents, prospects and clients with insights into personality traits and preferences.
Example: with Inter Milan, we increased their online shop sales by over 100%.
Financial services
Cross-sell and upsell: With the help of the platform, you can tap into the subconscious motivations and decision-making processes of your customers. By identifying their personality traits, decision drivers and motivators, you gain a comprehensive understanding of their future behaviours. Armed with this knowledge, you can tailor your offerings and communication to resonate with each individual customer, increasing the likelihood of successful cross-selling and up-selling.
Example: with Zurich Insurance, we helped them increase their NPS (Net Promoter Score) by 56 to 72.
Your benefits
From strategy to execution
By understanding a wide range of businesses and industries, we are able to translate business strategies into effective marketing strategies.
One contact for MarTech and legal questions
Our knowledge of various MarTech tools allows us to leverage the best solutions for our clients. We not only understand our clients’ customers and the relevant data for their success, but also the legal aspects involved in implementation.
Sales strategy
Our expertise extends to the entire marketing and sales funnel, which we approach in an integrated way. This holistic perspective enables us to translate data into valuable insights for all business departments.
Adding PwC’s decades of experience in increasing company's decision advice, proven implementation merging with behavioural science and proven generative AI solutions.
Contact us
Michael Plassmann
Fabienne Wikler
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For a more in-depth exploration of specific areas or key issues in your transformation, check out the blog posts, podcasts and themed publications from our experts.
Launch your Customer Transformation with us.
PwC supports you in your entire transformation journey – from strategy and execution to platform implementation and integration. Make transformation real.
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