We are your strategic link between India and Switzerland.
Unlocking TEPA
Your strategic gateway to new global markets
The Trade and Economic Partnership Agreement (TEPA), effective 1 October 2025, marks a new chapter in free trade between India and the four EFTA states: Switzerland, Norway, Iceland, and Liechtenstein. By removing major trade barriers, cutting tariffs, and paving the way for a projected $100 billion investment in India over the next 15 years, TEPA opens doors for Swiss and Indian businesses alike.
At PwC Switzerland, we're here to help Swiss companies make their mark in India. We offer comprehensive support across market entry, entity setup, tax, trade compliance, and operations. Our team includes professionals with Indian backgrounds, and through our strong ties with PwC India, we connect you to the right partners and resources on the ground.
We also assist Indian companies aiming to establish a presence in Switzerland, whether setting up European headquarters, refining supply chains, or expanding operations. With local expertise and cross-border insights, we ensure a smooth, strategic launch in Switzerland.
For Indian entities
Switzerland as your European headquarters
Electing Switzerland as the location of your European headquarter would grant centralised market access and credibility within the EU and wider EMEA region. Switzerland offers a stable political and legal environment and an internationally recognised business‑friendly framework, which is attractive to investors, banks, and business partners. Its central location and excellent infrastructure make it an efficient hub for managing European supply chains, sales, and support functions.
Switzerland as an innovation hub
Switzerland is fast becoming a leading centre for technology innovation, offering a unique blend of quality and strategic location close to global markets. This makes it an ideal choice for companies looking to set up high-end delivery centres. The country's top universities are nurturing a highly skilled talent pool, attracting global organisations eager to tap into this resource.
Tax
Creating a tax strategy that matches your business growth goals is essential. This entails reviewing the functional profile of the entity to design and document the appropriate transfer pricing policy, identifying tax incentives that might be available based on the activities performed and local footprint, ensure compliance with local regulations.
Staying on top of growing tax compliance demands can be daunting. Our experienced professionals are eager to share their insights to help you manage this rapidly changing tax landscape.
Your TEPA experts for tax
Tax advice and consulting
Thinking globally, acting locally
Legal and regulatory
At PwC Switzerland, we're here to support Indian businesses as they expand into the Swiss market. We work with you to create the right legal structure for your needs—whether it's a branch, subsidiary, or holding company. Our team drafts and customises all essential legal agreements to ensure they're complete and meet regulatory standards. We also establish practical governance frameworks and board processes that align with your group policies and local requirements. Plus, we offer guidance on IP strategy, helping you design ownership and licensing models and implement protection measures. Let's navigate this journey together.
Your TEPA expert for legal and regulatory
Nancy Sturzenegger
Legal
An integrated approach to legal services
Customs and trade
We offer custom consulting services that guide you through every step of customs and trade compliance. Our team helps you navigate customs valuation, aligning values with transfer pricing adjustments to reduce risk and prevent disputes. We assist in managing preferential origin, from classifying products and determining origin to handling documentation and supplier declarations, making the most of free trade agreements. Plus, we design and implement strong export control and sanctions compliance frameworks, including screening, licensing, and internal controls. These services empower you to manage risk, cut costs, and keep your cross-border operations compliant and efficient.
Your TEPA expert for customs and trade
Simeon Probst
Customs and international trade consulting
Navigate customs and global trade with PwC expert guidance and tailored solutions
Consulting
We assist Indian businesses in building and expanding a compliant, credible, and future‑ready presence in Switzerland. By leveraging TEPA, we open doors to European markets, optimise operations, and strengthen governance and innovation capabilities:
- Commercial and product strategy for entering and scaling in Switzerland and wider Europe
- Sales and marketing strategy and transformation
- Supply chain strategy and operating model
- Manufacturing excellence
- Logistics network optimisation to position Switzerland as a central European hub
- Centre of Excellence (CoE) design and build advisory
- Managed services across areas such as Finance, HR, Procurement and Technology
- Location assessment in Switzerland, evaluating regulatory, tax, talent, and infrastructure considerations
- R&D advisory to leverage Switzerland as an innovation and engineering hub
Your TEPA experts for consulting
Chinmay Bagaitkar
Manager | Advisory, PwC Switzerland
Consulting
We help businesses navigate challenges through tailored expert consulting
Deals
We help Indian companies navigate the acquisition or partnership process with Swiss entities, ensuring smart choices, reducing risks, and smooth entry into the Swiss and European markets:
- Swiss business acquisition and strategic investment advisory
- Due diligence for Swiss targets (Operational, Financial, Tax, Commercial, IT, HR, etc)
- Post‑merger integration, including regulatory alignment, governance setup, and value identification and capture
Your TEPA experts for deals
Reto Seibold
Director Deals, PwC Switzerland, PwC Switzerland
Deals
We help you achieve the best outcomes for your business, the economy, the environment, and society.
For Swiss entities
Scale into India with confidence
Under the new Switzerland–India FTA, Swiss companies venturing into India will encounter a rich tapestry of cultures and the unique characteristics of its many regions, alongside a complex tax landscape. Begin your journey with confidence: connect with the right people and bring business, legal, regulatory, and tax experts to the table from the outset.
Set up GCC in India
Global capability centres in India have transformed to foster stakeholder trust, break down silos, and simplify cross-border operations—helping the parent organisation focus on its core strengths.
Tax
Crafting a tax strategy that aligns with your business growth is essential. Evaluating your operations in India is crucial to manage tax exposure and lessen the tax load. Thorough documentation and a detailed review are vital to confirm compliance with India's stringent tax regulations. Our network will support you in navigating the nuances of Indian tax laws to reduce risk and enhance tax advantages.
Your TEPA experts for tax
Tax advice and consulting
Thinking globally, acting locally
Legal and regulatory
We're here to help you shape the right legal structure for your business—whether it's a branch, subsidiary, or holding structure. We'll craft and customise all essential legal agreements to make sure everything's complete and meets regulatory standards. Plus, we'll establish practical governance frameworks and board processes that align with your group policies and local needs. And when it comes to IP strategy, we offer guidance on designing IP ownership and licensing models, along with measures to protect your intellectual property.
Your TEPA experts for legal and regulatory
Legal
An integrated approach to legal services
Customs and trade
We offer custom consulting services that guide you through every step of customs and trade compliance. Our team helps you navigate customs valuation, aligning values with transfer pricing adjustments to reduce risk and prevent disputes. We assist in managing preferential origin, from classifying products and determining origin to handling documentation and supplier declarations, making the most of free trade agreements. Plus, we design and implement strong export control and sanctions compliance frameworks, including screening, licensing, and internal controls. These services empower you to manage risk, cut costs, and keep your cross-border operations compliant and efficient.
Your TEPA expert for customs and trade
Simeon Probst
Customs and international trade consulting
Navigate customs and global trade with PwC expert guidance and tailored solutions
Consulting
We support Swiss companies in scaling and operating in India by translating TEPA opportunities into executable operating models, market entry strategies, and resilient cross‑border setups. Our end‑to‑end consulting services help clients navigate complexity while accelerating value realisation:
- Commercial and product strategy to define the optimal India market entry and growth roadmap
- Sales and marketing strategy and transformation
- Supply chain strategy and operating model transformation
- Manufacturing excellence
- Logistics network optimisation
- Global Capability Centre (GCC) design and build advisory, from strategy to execution
- Managed services across areas such as Finance, HR, Procurement and Technology
- Location assessment in India, covering talent availability, cost, incentives, and ecosystem fit
- R&D and engineering advisory
Your TEPA experts for consulting
Chinmay Bagaitkar
Manager | Advisory, PwC Switzerland
Consulting
We help businesses navigate challenges through tailored expert consulting
Deals
We advise Swiss businesses to navigate M&A and strategic investments in India, ensuring value is created across the full deal lifecycle—from planning your entry to integrating post-deal.
- Indian business acquisition and strategic investment advisory
- Commercial, operational, and financial due diligence for Indian targets
- Post‑merger integration, including governance, operating model, and synergy realisation
Your TEPA experts for deals
Reto Seibold
Director Deals, PwC Switzerland, PwC Switzerland