Ownership strategy team

We are happy to be there for you. Because we understand what drives you.

Norbert Kühnis

Norbert Kühnis

“I’m impressed by the level of innovative strength and the courage within family-run companies to transform themselves. Every family has its own unique challenges, and the path to finding suitable solutions is just as unique.”

Norbert Kühnis is Family Business & Middle Market Leader at PwC Switzerland and is a member of the management team. A business economist and certified auditor, he has been advising clients at the interface between business families and their companies for over 20 years.

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Norbert Kühnis

Roman Leimer

“I’m passionate about family enterprises. The interaction between the emotional aspects of the family environment and the more rational aspects of the company fascinates me. I find it unbelievably enriching to spend my time looking at the coordination process with business families.”

Roman Leimer is a partner and Family Governance Leader at PwC Switzerland. An economist and certified tax expert, he has been advising business families and their companies for over 20 years.

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Norbert Kühnis

Jürg Niederbacher

“I enjoy being able to serve my clients as a sparring partner and provide them with advice about how to create the optimal structures for the company and its owners.”

Jürg Niederbacher is a partner and Private Clients and Family Offices Leader at PwC Switzerland. He studied economics at the University of Zurich and is a certified tax expert. He advises both private individuals and companies about assets and ownership strategies.

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Norbert Kühnis

PD Dr Alexandra Bertschi

“I’ve been passionate about family businesses for about ten years now. Agile and innovative entrepreneurship together with a family-focused and value-based culture is a unique combination.”

PD Dr Alexandra Bertschi is a consultant in family governance and succession planning. She completed her PhD on the topic of ‘emotions in the succession process’ at the University of St. Gallen (HSG) and her post-doctoral thesis on the ‘financial decisions of family businesses’ at the University of Bern. At the same time, she’s spent over ten years in practice supporting family businesses and SMEs with the succession process and helping them to overcome the associated professional and emotional challenges.

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Norbert Kühnis

Reto Blaser

“Family companies must master the art of sustainably mixing the ownership and company strategies. This process is seldom easy. When the conditions have been negotiated and documented, it’s a great relief.”

Reto Blaser is Corporate Development Leader for Family Business & Middle Market at PwC Switzerland. He studied business management and then continued his training to become a mediator. He assists owner families with succession processes and the development of ownership strategies and is involved in the NextGen programme at PwC Switzerland.

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