Today's digital world presents retailers and consumer goods manufacturers with new challenges - for example, in data protection. You can use these changes in the business landscape as fresh opportunities to develop sustainable strategies to reduce costs and increase your productivity.
Where should Swiss players focus on? Total Retail: maturity and misconceptions. Read more.
Key findings in the retail and consumer goods industry. This sector key findings report takes a closer look at responses from retail and consumer goods CEOs. It is based on 344 interviews with 145 retail CEOs and 199 consumer goods CEOs in 55...
Business Booster Data Analytics Seven Theses – August 2015
The retail industry is undergoing a digital transition. As part of its Total Retail Study, PwC asked consumers about their shopping habits – and made some interesting discoveries.
- The Swiss order comparatively little via the Internet.
- Some new market segments have appeared.
- Customer loyalty is still low for many Swiss brands.
- Mobile Commerce is still relatively unknown.