Swiss CIOs are no longer expected simply to run technology. They are increasingly expected to redesign how the enterprise operates.
Important note: Throughout this report, the term “CIO” is used as an umbrella term for senior technology leadership roles, including CIOs, CTOs, CDOs, IT leaders and equivalent functions.
Translate the broader CIO mandate into shared decision rights, process ownership and measurable business outcomes.
Move beyond awareness and general training towards role-based fluency, practitioner skills and multidisciplinary AI delivery teams.
Integrate data, architecture and workflows across IT, OT and R&D to enable cross-functional AI agents and end-to-end automation.
Protect critical data and operations, provide resilience and credible exit options, and retain access to global cloud and AI capabilities.
Swiss CIOs are moving beyond technology leadership towards a broader enterprise transformation mandate. The share of Swiss respondents focusing on enterprise transformation and operating-model architecture is expected to rise from 32% today to 50% in the next 12–18 months. At the same time, the focus on running technology while beginning to reshape it with AI falls from 32% to 15%, signalling a clear shift from technology management towards business transformation.
Swiss respondents place strong emphasis on human-AI workforce orchestration and AI fluency, both selected by 53%, while accountability for business outcomes is more prominent in Switzerland than across EMEA, at 44% versus 36%.
Swiss CIOs should formalise their expanded transformation mandate through shared decision rights with the business, joint ownership of process redesign and clearly defined, measurable value targets. Otherwise, the broader mandate risks creating additional responsibility without the authority required to deliver enterprise-wide change. Success should ultimately be measured by tangible changes in business performance and operating models, not by the number of technology or AI initiatives launched.
“By 2030, the CIO will drive AI- and cloud-led transformation while safeguarding enterprise trust across cybersecurity, data, regulation, resilience and cost.”
Rejhan Fazlic
Partner, Technology Strategy & Transformation, PwC Switzerland
“A transformation mandate without business authority is just a bigger IT backlog. For Swiss CIOs, the shift must mean shared decision rights, ownership of process redesign and measurable business benefits.”
Marc Lahmann
Partner, Technology Strategy & Transformation, PwC Switzerland
AI usage is already broad, but capability depth is limited. Among Swiss respondents, 56% assess most of their workforce as regular AI users, yet only 3% currently assess them as AI practitioners. Within 12 to 18 months, the expected practitioner level rises to 29%.
Swiss value creation leans on high-skill, data-driven decision-making rather than high-volume process automation, which is more relevant in markets with larger transactional back-office operations. This makes it critical to move beyond broad AI awareness and build deeper, role-specific capabilities that embed AI into everyday decision-making and ways of working.
“Switzerland’s growth agenda is AI- and data-led, but the capability to execute it is the missing link. Swiss value creation depends on high-skill, data-driven decision-making, making deeper AI capabilities essential.”
Christian Westermann
Partner & AI Leader, PwC Switzerland
Swiss organisations recognise convergence as a key enabler of growth and innovation, yet a significant gap remains between strategic ambition and operational maturity.
Swiss integration levels are broadly aligned with EMEA, but most organisations remain some distance from end-to-end convergence. While 38% report integrated data or platforms in key domains, only 14% operate a largely unified model and just 3% are fully converged.
Among Swiss respondents whose organisations are not yet fully converged, 78% consider IT, OT and R&D convergence moderately or very important for growth and innovation over the next 12 to 18 months.
Build the connected foundation required for the Agentic Enterprise. Bring together data, platforms and workflows across functions so AI agents can move from isolated use cases to end-to-end processes.
“Swiss companies have built parts of the data foundation, but not yet the end-to-end integration an Agentic Enterprise needs. Most can deploy agents within individual domains, but not across connected business processes.”
Joscha Milinski
Partner Cloud, Data & AI, PwC Switzerland
“Building an Agentic Enterprise offers a dual opportunity: to democratise AI across platforms and to address a long-standing convergence challenge that has remained strategically important but difficult to solve.”
Amit Singh
Director Technology Strategy & Transformation, PwC Switzerland
Swiss IT is shifting from technology delivery to business value creation, with greater outcome accountability and investment focused on AI, data and core modernisation.
Swiss organisations are already more advanced than their EMEA peers in combining technology KPIs with business outcomes. Today, 68% use this approach, compared with 60% across EMEA, while only 6% rely primarily on technology KPIs. However, combining the two is not the same as being outcome-led, and Switzerland still has further to go in making business impact the primary measure of IT performance.
Looking ahead, primarily business-outcome-led measurement is expected to more than double, from 12% to 29%. The combined measurement model will remain dominant at 59%, reflecting the continued importance of reliability, cybersecurity and delivery alongside financial and operational outcomes. This expected shift signals ambition, but not yet proof of impact. The real test is what changes for the business.
Switzerland’s technology growth agenda is clearly led by AI and data. AI and GenAI use cases are a priority for 62% of Swiss respondents, closely followed by data and analytics at 59%, 12 percentage points above the EMEA average.
Other areas also stand out. Swiss organisations place greater emphasis on ERP and core modernisation, at 29% compared with 21% across EMEA, and on OT, Edge and Industry 4.0, at 21% versus 12%. In contrast, automation through RPA or process mining plays a significantly smaller role, selected by just 9% of Swiss respondents compared with 22% across EMEA.
Keep reliability and cybersecurity measures, but make measurable business impact the benchmark for technology investment. Tie AI, data and core modernisation investments to concrete outcomes such as lower transaction costs, faster processes, improved customer experience, productivity and growth. For each priority outcome, establish a baseline, measurable target and clear business owner to create accountability beyond technology delivery.
“Keeping systems running is not the same as creating business value. Deployment is not a benefit. Measured impact is.”
Marc Lahmann
Partner, Technology Strategy & Transformation, PwC Switzerland
Switzerland’s approach to digital sovereignty prioritises control over independence, balancing resilience and regulatory requirements with continued access to innovation.
Digital sovereignty is becoming part of the CIO mandate. In Switzerland, 77% agree that CIOs will be evaluated by 2030 on their ability to maintain digital sovereignty while enabling innovation, broadly in line with the EMEA result of 73%.
Swiss organisations define sovereignty pragmatically. The highest priorities are regulatory compliance at 88%, control over data residency and access at 76%, and the ability to operate critical systems independently during a crisis at 74%.
The most distinctive Swiss finding is the importance placed on access to advanced AI and GenAI capabilities without increasing dependency risk. This is considered very important by 74% in Switzerland, compared with 60% across EMEA.
At the same time, only 29% prioritise reducing dependency on a small number of dominant providers, compared with 36% across EMEA. This suggests that Swiss organisations are not seeking complete technological independence. They are looking for stronger control over critical dependencies.
Build digital sovereignty around control, not isolation. Protect critical data and operations through clear access rights, data residency, resilience and exit plans, while continuing to leverage global cloud and AI capabilities. This allows Swiss organisations to preserve trust without limiting innovation.
“Switzerland does not want a digital Reduit. Swiss organisations want to use global cloud and AI capabilities on Swiss terms, supported by data residency, customer-managed keys, confidential computing, auditable operations, credible exit plans and operational resilience.”
Claudius Meyer
Partner Cloud Data & AI, PwC Switzerland
“Sovereignty should not mean technological isolation. Swiss organisations need clarity on who can access their data, which laws apply and whether critical services can continue if a provider becomes unavailable.”
Deidra Lazarus
Director Cloud and Data Transformation Lead, PwC Switzerland
If you'd like more data on Switzerland, or want to understand what these findings mean for your organisation, get in touch. We'd be glad to help you turn these insights into action.
Partner Technology Strategy & Transformation, PwC Switzerland
+41 58 792 1148
Partner Cloud, Data and AI, PwC Switzerland
+41 58 792 18 84
Partner and AI Leader, PwC Switzerland
+41 58 792 21 81
Partner Cloud, Data and AI, PwC Switzerland
+41 58 792 23 58