Red, blue, green or yellow – what type of worker are you? Find out about the colourful future worlds of work as predicted by PwC Switzerland and see how you fit into them. At Digital Day 2018 – Switzerland’s largest brainstorming event – we will with your help create ideas and visions to shape the workforce of the future.
We are undergoing a fundamental transformation in the way we work. Digital transformation is turning everything upside down, new value chains and business models are needed. Automation and artificial intelligence are already replacing human tasks, and robots have become regular employees. This means that companies need new skills from their employees – not just technical skills, but also a new mindset and a new attitude towards how to shape the company of the future. This is not a time to sit back and wait for things to unfold. In order to be prepared for this new world of work, it is high time we all thought about the changes that might be in store.
The future of work
In PwC’s global report on the Workforce of the Future, 10,000 people from Germany, China, India, the UK and the US were asked about their feelings, predictions and hopes for the future of work.
The question as to how confident respondents are about their own skills and what they expect from their employers is of particular interest. In this context, the report analyses the different forces that will affect the labour market in 2030. Four different scenarios have resulted with respect to what tomorrow's world of work might look like:
The Red World: Innovation.
In the Red World, innovation rules. Customers take centre stage, companies are racing to give them exactly what they really want. Individualised products and services will be the winners, digital technology and innovative platforms are making it possible. But in a world where innovation outpaces regulation, the risks are high.
The Blue World: Capitalism.
In the Blue World, corporate is king. Capitalism reigns supreme, bigger is better. Organisations are looking at their size and influence as the best way to protect their profit margins against intense competition from their peers and aggressive new market entrants. Companies are growing to such an extent that some become more powerful and larger than entire economies.
The Green World: Responsibility.
In the Green World, companies care about the future. Corporate responsibility is not just nice to have but it is a business imperative. Sustainability, diversity, environmental responsibility and social commitment are central. Trust is the basic currency underpinning business and employment. Instead of profit maximisation, companies have to place their societal purpose at the heart of their commercial strategy.
The Yellow World: Humanity.
In the Yellow World, humans come first. Workers and companies are seeking out greater meaning and relevance in what they do. Only those who place society and communities at the centre of every action are successful. Crowdfunded capital flows towards ethical and blameless brands and companies with a social heart.
In a digitalised world, trust is the most important currency for employees and clients alike. This is the maxim of our daily work and gains expression in our partnership with the Swiss Digital Day.
Why we are committed
As a member of digitalswitzerland, we are committed to a balanced and sustainable approach towards digitalisation in Switzerland. «Work 4.0» is our main topic on Digital Day 2018. It is a chance for us to reveal and demonstrate our commitment to the digitalisation of the Swiss labour market to a wider public – and at the same time allows us to draw attention to the fact that PwC Switzerland is thinking outside the box when it comes to auditing, tax and legal advice.
Would you like to find out how you can prepare for the future of work? Visit us on 25 October at PwC Switzerland’s stand at Zurich Main Station. We will provide you with interesting food for thought and the opportunity to contribute your own colourful ideas. The debate on the workforce of the future is important because it affects us all. Let us have this debate together. We look forward to seeing you in Zurich!
