The New Equation

Creating solutions to solve the world’s most important problems.

Our vision for the PwC Network, fuelled by our Purpose, is to be the most trusted and relevant professional services business in the world - one that attracts the best talent and combines the most innovative technologies, to help organisations build trust and deliver sustained outcomes.

We’re calling our refreshed global strategy The New Equation, and it speaks to the two most fundamental needs clients and organisations are grappling with today. 

First is the urgency to successfully respond to, and change, in the face of the major shifts shaping the world: technological disruption, climate change, fractured geopolitics, social tension, and the continuing effects of the COVID-19 pandemic. Second is the need to build trust at a time when it is both more fragile and more complicated to earn. 

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Delivering sustained outcomes which make a difference

Our approach embodies who we are: a community of solvers coming together in unexpected ways to deliver outcomes for organisations, their customers, stakeholders and communities, which make a positive and enduring impact right across the value chain.  

Our formula is simple: we deliver bold ideas, solutions which are human-led and tech-powered and meaningful experiences which deliver real-life results.  

Bob Moritz, Chairman of the PwC International Network

Trust has never been more important, nor more difficult to earn and keep. Organisations increasingly need to earn trust across a much wider range of issues, with a much broader group of stakeholders than in the past.

Bob MoritzGlobal Chairman PricewaterhouseCoopers Int. at PwC
Solving for the issues that matter to our clients and the world
Sustainability: it's not value preservation. It's about value creation.

These days just about every large business transformation has an ESG or sustainability angle. What kind of leadership is necessary to embrace and further this transformation and make sure it’s sustainable? Read more in the interview on sustainability with PwC's CEO Andreas Staubli and Sustainability Leader Christophe Bourgoin.


Health systems after COVID-19: a perspective on the future

COVID-19 has caused an unprecedented shock to European healthcare systems, leaving no components unaffected. Impacts will be felt long after the pandemic subsides which creates new patterns of health demands that systems must prepare for. The challenge now is knowing where to focus, and which strategic priorities should guide healthcare system transformation.


Finance Transformation: how to make your entire business more future-proof

Meaningful transformation starts with asking the right questions. Is now the right time? How do I upskill my team? Is the finance function ready to be a catalyst for transformation for the business? We’ll help you use your data to make the right decisions for that crucial difference in turbulent times. Trust in transformation.


You can’t buy trust - you have to earn it

Trust has never been more important. It’s the link that connects your organisation, your people, your customers, your stakeholders and the world. We know that trust isn’t something you can buy off the shelf. It’s something you earn through every interaction, every experience, every relationship and every outcome delivered.

tuest - tne2
Andreas Staubli, CEO PwC Switzerland

In an increasingly disruptive environment, we find individual answers to complex questions. From strategy to implementation, we confidently accompany our clients with our diverse industry and market knowledge, thereby increasing their resilience and supporting them in exploiting their growth potential.

Andreas StaubliCEO, PwC Switzerland
A world built on the foundations of trust and transparency
PwC's Marketing Transformation: why should you trust us?

Because we have been through the same experience ourselves. In the past few years, PwC has significantly invested in a fully integrated digital ecosystem and repositioned its market engagement, leveraged new tools and improved our customer relationships.

Sustainability and climate change: achieving net zero by 2030

In today’s fast-changing market, companies should plan for the long-term. Sustainability plays a central role in how business is conducted and is crucial for achieving economic success. Trust in a partner who’ll take you step by step along the path to net zero.

Sustainable Finance: identify and leverage opportunities

Society understands the financial services sector as an enabler and contributor to a sustainable future. Banks, insurers, private equity, impact investors, pension funds, family offices and other market players are seen as key drivers in financing and realising the transformation to a sustainable economy.

People solving together powered by technology

The New Equation is a future that is human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology innovation and experience to deliver faster, more intelligent and better outcomes while building trust across the value chain.

People and technology working together to create a stronger tomorrow
Culture and skills: initiatives to progressively support transformation

In the last twelve months, organisations and people had to transform their ways of working almost overnight, adapting to a more digital and more challenging world with new rules. How can we develop the right culture to adapt to this continuous change and develop the necessary skills for a new world of work that has already started? 


Digital trust insights: how to close the gap between plans and protection

Swiss companies will have to resolve to make their ambitious cloud plans a reality. While they’re keen to shift more and more of their business and security arrangements to the cloud, they also need to approach new challenges– and may not yet be investing enough in the people, skills and technology necessary to counter these threats. 

Salesforce: your password to access the future

Transform with Salesforce and PwC and say hello to your new competitive edge. Tomorrow’s customer is already here. To help you meet their needs, we’re introducing a new equation that ensures every engagement is relationship-enhancing.

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Our purpose and values 

Our purpose and values came from our people. Over 200,000 individuals had a voice in articulating what PwC should stand for, now and into the future.



Research & Insights 

PwC's Research and insights site offers a range of publications covering such areas as regulation, risk, governance, operations, strategy and growth, talent, innovation and technology, and sustainability and climate change.


Contact us

Andreas Staubli

Andreas Staubli

CEO, PwC Switzerland

Tel: +41 58 792 44 72

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