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Swiss edition of the ‘Annual Global CEO Survey‘
Swiss edition:
29th Annual Global CEO survey
Innovating through uncertainty in the age of AI
Swiss findings of PwC’s 29th Annual Global CEO Survey
As we enter 2026, uncertainty continues to shape the global and Swiss business landscape. Yet CEOs in this country are leaning into resilience and innovation as competitive strengths. Our survey shows that those who act boldly in times of disruption—investing in AI, accelerating transformation and doubling down on innovation capabilities—are the ones pulling ahead.
Swiss edition of the CEO Survey
For more than 25 years, we’ve been analysing what concerns CEOs around the world, what they think about, what their outlook is on the future. In this study, we’ve compiled and commented exclusively on the responses of the CEOs from Switzerland.
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About the CEO survey
Every year, PwC conducts a global survey of the CEOs of major companies. The Annual CEO Survey is a flagship PwC survey, in which over 1,500 top corporate executives around the world take part. The survey is launched globally at the World Economic Forum (WEF) in Davos.
Contact us
CEO, Zurich, PwC Switzerland
Stéphanie Tobler