Volume
Swiss crowdlending platforms extended over CHF 260 million in loans in 2018.
This corresponds to an increase of 40 % year-over-year, although growth slowed (2017:+240 %). We forecast that the rate of growth in 2019 will be on a par with that in 2018.
Institutionalisation
The importance of professional investors continues to rise. Whether talking about the market as a whole or a specific platform, the key to being attractive to institutional investors is reaching a critical size. We anticipate that the market could provide a furtherboost to growth again when annual growth reaches around CHF 1.0 billion, since the interest of institutional investors will revive when volumes hit this level.
Customer acquisition
Crowdlending platforms operate in a so-called two-sided market. The acquisition of lenders and borrowers is particularly important. This growth must also be roughly balanced between lenders and borrowers.
