Our latest research and insights: Real estate

Real estate at the crossroads:  how property operators can flourish by transforming the relationship with their customers

Real estate at the crossroads: how property operators can flourish by transforming the relationship with their customers

If you had to think twice about the answer, you’re in good company. The issue is clouded because of a traditional disconnect between real estate operators and their customers. Often there are so many layers between a real estate company and its ultimate customers that the whole sense of service – a customer/provider relationship – gets lost. The industry is only just realising that this is a real problem. But as with any problem, there’s also an upside for those that manage to address it boldly and imaginatively.