The only way is up. Here’s why.
Vertical take-off: a new direction for B2B marketplaces
The growth of B2B marketplaces is rapidly outpacing the growth of traditional digital commerce. Vertical marketplaces are an important driver of that growth – but building them takes significant creativity, skills and stamina. Is setting up a vertical marketplace the right move for your company?
In part one of this whitepaper series, we discuss:
- The benefits of building a vertical B2B marketplace
- The business model choices needed to monetise a marketplace
- The thinking around the required business capabilities and where to place them, and
- Risks and challenges you need to know about.
B2B marketplaces are becoming more accessible and scalable with off-the-shelf digital commerce solutions. However, as there is no shortage of e-commerce channels to connect customers online, you need a tailored monetization model, an open partnership ecosystem strategy and a clear understanding of risks beyond business (e.g. regulatory and taxes) to stay ahead of the market.
Paolo GattiDirector Customer Transformation, PwC SwitzerlandB2B Marketplace paper
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