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We don’t just bring tech. We bring results.
Artificial Intelligence
AI isn’t just a new set of tools. AI is changing the way we work, live, and connect with the world. From efficiency through task automation, to data analysis for smart business decisions and beyond, AI is already starting to change everything.
At PwC, we don’t just talk genAI, we've been living AI for years. We turn our experience into your advantage, are our own client zero and we make AI work for you too. We show you how you can successfully use AI in your organisation and support you in the strategic and practical implementation.
Are you ready to experience the power of a better and more efficient business with AI?
2025 AI Business Predictions
Explore PwC's AI predictions with actionable strategies, industry insights, and trends shaping AI's role in business transformation.
Let's make AI work for you
With the rapid evolution of AI technology, combined with human capabilities, enterprises can significantly benefit from the application of data science on various data types, the automation of tedious tasks, as well as an automatic understanding of text, documents, and visual information. We can help you and your organisations by adopting and strategically leveraging AI.
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Artificial Intelligence in Assurance
It is anticipated that AI will revolutionise our audit process, as it does with many other businesses and organisations, by automating, accelerating, and enhancing business procedures, creating transformative change at scale to deliver value to our clients.
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Artificial Intelligence in Tax and Legal
The evolution of AI technology offers substantial benefits to enterprises, particularly in the form of data science and task automation. By embracing generative AI, corporate legal departments can improve efficiency, decision-making and strategic partnerships. These advantages come alongside reductions in cost.
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AI for your and our business: balancing technology and ethics
We are a community of solvers. Our consultants, engineers, developers, data scientists, and design specialists share their expertise and use the newest technology to implement and manage generative AI solutions. Our success is based on a human-led, tech-powered approach, strengthened by partnerships with top tech companies and academic institutions.
We leverage our broad AI expertise to drive positive business outcomes for our clients, fostering innovation, and setting the stage for future growth. With an emphasis on governance, privacy, security, ethics, and responsible design, we assist in building applications to better serve both customers and employees – and all C-level positions.
With AI we create an additional competitive advantage for our customers and support them in taking a leading position in their industry.
CEO
As CEO, your primary role is to confirm AI becomes intrinsic to your overall business strategy, enabling innovation and driving competitive advantage. Focus on aligning AI initiatives across every part of the organisation to unlock new revenue streams and enhance efficiency at scale.
An executive playbook
CIO/CTO
As a CIO/CTO, your primary role is to ensure that AI becomes an integral part of your overall technology strategy, driving innovation and enabling digital transformation. Focus on aligning AI initiatives across the organisation to enhance operational efficiency, optimise processes, and deliver impactful solutions.
A CIO guide to generative AI
CFO
As CFO, you have two big tasks with generative AI: to help increase your organisation’s return on investment (ROI) and to transform your own function. To support the organisation, provide a plan that’s complete with mechanisms to track spend and ROI and that shows how and when generative AI investments can help deliver top-notch returns by transforming business processes and functions.
The digital CFO
COO
To operationalise GenAI at scale, the place to start is governance and security. You’ll need to evaluate internal capabilities, including your unstructured data landscape. Work closely with your CIO to assess solutions — and determine how to take advantage of the GenAI functionality that’s being built into existing business applications and how to create your own AI factory for broader transformation.
CMO
We enable businesses to elevate customer experiences by aligning the right services with the right customers at the perfect time. Our expertise enhances customer insights through micro-segmentation and creates a comprehensive client view. Our automated solutions streamline sales and marketing efforts, optimising customer support, content creation, and sales networks to drive sustainable growth and maintain a competitive edge.
Customer-centric marketing with generative AI
AI that scales smart and stays secure.
Maximise impact with AI that adapts and protects.
What boards should know
The board has a role to play in overseeing trusted AI systems to help safeguard the company while delivering value.
What is Responsible Enterprise AI?
With the commitment to digital ethical guidelines, a company helps to shape the digital transformation in a responsible manner that’s in the best public interest.
How will AI change our audit practice?
The prototype capability eliminates the need for manual search through significant volumes of accounting and auditing guidance.
Together, we build trust
Real-world experience, in every product
PwC is proud to have been named a Leading AI Service Provider in The Forrester Wave™: AI Service Providers, Q4 2022. The report states that ‘PwC sparks intelligence in the digital business, focusing on business and digital transformation’.
Our AI Center of Excellence
We're actively advancing the generative AI journey within PwC Switzerland. Our AI Center of Excellence combines 16 leading experts from different fields and will serve as an internal centralised resource for information gathering. It will be developing strategies to better address our clients' needs and guide them through AI transformation with value-added services.
PwC Switzerland is investing CHF 50 million to expand and scale its AI capabilities. We want to help clients reimagine their businesses through the power of AI, build trust, and drive sustained outcomes. This investment underlines PwC’s approach to drive human-led, tech-powered solutions. AI with PwC.
CHF 50mio.
for the futureGet in touch with our community of solvers
Christoph Schärer
Tax and Legal Innovation, Transformation & Disruption Leader, PwC Switzerland
Partner and Forensic Services and Financial Crime Leader, PwC Switzerland
